Job Overview
Delano is seeking four Regional Sales Representatives to spearhead direct sales of fresh habanero and bell peppers in strategic Nigerian markets. These representatives will be assigned to distinct territories, serving as the company’s primary on-the-ground commercial ambassadors while executing sales strategies and providing immediate market price assessments.
As a hybrid position, this role integrates B2B field sales, strategic account development, and comprehensive market intelligence gathering within the perishable agricultural produce sector, specifically for products with a brief shelf life of 5 to 10 days.
To drive operational excellence and organizational growth, this position seeks to enhance efficiency, optimize processes, and foster innovation within the team. The role requires a strategic leader capable of aligning departmental objectives with broader company goals, while ensuring compliance with industry standards and best practices. Responsibilities include leading cross-functional initiatives, mentoring team members, and implementing solutions to address challenges, all while maintaining a focus on measurable outcomes and sustainable performance improvements. Ideal candidates will possess a proven track record in [specific industry or function], strong analytical skills, and the ability to communicate effectively with stakeholders at all levels.
The main responsibilities of this position involve collaboratively developing and implementing strategic initiatives aimed at enhancing operational efficiency, fostering team productivity, and ensuring alignment with organizational goals. Key duties include overseeing project execution, analyzing performance metrics to identify areas for improvement, and providing leadership in driving cross-functional collaboration. Additionally, the role requires maintaining open communication channels with stakeholders, managing resource allocation effectively, and upholding compliance with industry regulations and company policies. Candidates must possess a proven track record in similar positions, demonstrate strong analytical and problem-solving skills, and exhibit exceptional organizational and communication abilities to thrive in this dynamic environment.
Construct and oversee a diverse portfolio comprising major-volume purchasers such as hotels, restaurants, supermarkets, processors, and bulk traders.
Facilitate consistent weekly sales of fresh produce while maintaining pricing that aligns with established targets.
Habanero peppers are priced at 5,500 per kilogram, reflecting their premium quality and demand in the market.
We seek a skilled professional to source and supply bell peppers at a competitive rate of 7,000 per kilogram. The ideal candidate will ensure consistent availability of high-quality peppers while adhering to pricing and delivery schedules. Responsibilities include negotiating with suppliers, monitoring market trends, and maintaining inventory levels to meet demand. Proficiency in procurement, strong negotiation skills, and a deep understanding of the produce supply chain are essential. Experience in wholesale or agricultural sourcing is highly advantageous.
Conduct a thorough assessment to ensure that internal pricing assumptions accurately reflect prevailing market conditions.
Deliver timely, actionable intelligence regarding demand trends, pricing dynamics, and buyer behavior patterns.
This position goes beyond sales execution, serving as the primary validation stage for commercial assumptions across each territory.
Oversee a diverse range of critical tasks encompassing operational oversight, strategic planning, and team leadership to ensure organizational goals are met efficiently. Develop and implement comprehensive policies, procedures, and performance metrics to enhance productivity, quality, and compliance with industry standards. Collaborate closely with cross-functional departments to identify opportunities for process optimization, cost reduction, and innovation. Lead, mentor, and evaluate team members to foster professional growth, accountability, and high-performance culture. Monitor key performance indicators (KPIs) regularly to track progress, address deviations promptly, and implement corrective actions as needed. Ensure adherence to regulatory requirements, safety protocols, and ethical guidelines to mitigate risks and uphold organizational integrity.
Market growth and revenue generation are the primary objectives of this role, which involves identifying and cultivating new business opportunities across diverse markets. Responsibilities include conducting thorough market research to assess trends, customer needs, and competitive landscapes, as well as developing strategic plans to expand market share. The ideal candidate will have a proven track record in sales, preferably within the specified industry, along with strong interpersonal and negotiation skills. Proficiency in CRM tools, data analysis, and presentation software is required, and experience with international markets is a valuable asset. Collaboration with cross-functional teams, including marketing and product development, will be essential to drive success in this position.
Proactively engage with and secure institutional and bulk buyers within your designated territory, facilitating their seamless integration into your client base.
Develop enduring, consistent weekly supply partnerships to ensure reliable sourcing and delivery.
Protect margin by negotiating pricing that remains within approved thresholds.
Consistently generate a steady weekly stream of orders from active accounts.
We are seeking an experienced Account Manager to oversee and nurture client relationships, ensuring satisfaction and long-term engagement. The ideal candidate will possess exceptional communication and negotiation skills, along with a proven track record in delivering results within a fast-paced environment. Responsibilities include developing strategic account plans, identifying growth opportunities, and collaborating with cross-functional teams to meet client needs effectively. A bachelor’s degree in business, marketing, or a related field is required, and 3–5 years of relevant experience is preferred. The ability to analyze data, assess market trends, and adapt strategies accordingly will be crucial. Strong organizational and problem-solving capabilities are essential to drive success in this role.
Develop and sustain a robust pipeline comprising engaged buyers within the HOR ECA, retail, and wholesale market segments.
Perform routine on-site account visits and follow-ups to ensure ongoing engagement and satisfaction.
Oversee the collection and evaluation of customer feedback pertaining to product quality, grading standards, and pricing structures.
Market intelligence gathering and pricing validation are essential responsibilities, requiring meticulous analysis of competitive landscapes and market trends. This role involves validating pricing strategies to ensure they align with market conditions and organizational objectives. Candidates must possess strong analytical skills, proficiency in market research tools, and the ability to interpret complex data. Experience in pricing strategy development, financial modeling, and market segmentation is highly desirable. Effective communication of insights to stakeholders is also a key requirement to support informed decision-making.
Gather accurate pricing data for fresh habanero and bell pepper products from verified competitors.
Analyze wholesale and retail pricing disparities by evaluating data from various market sources to identify trends, discrepancies, and competitive positioning.
Deliver comprehensive evaluations regarding the acceptability of pricing and the responsiveness of demand to price fluctuations.
We are seeking a dynamic individual to drive sample and product activation initiatives, ensuring maximum engagement and visibility for our offerings. The ideal candidate will collaborate with cross-functional teams to develop and execute innovative sampling strategies that resonate with target audiences. Responsibilities include managing sample distribution channels, coordinating with vendors, and analyzing activation performance to optimize ROI. Candidates must possess a proven track record in product sampling, strong project management skills, and the ability to thrive in a fast-paced environment. A bachelor’s degree in marketing, business, or a related field is required, along with proficiency in data analysis tools and exceptional communication abilities.
The responsibility involves delivering product samples to prospective customers to facilitate their evaluation and consideration of the offerings.
Gather organized input regarding perceived quality and acceptable pricing ranges.
Transform recurring weekly orders from sampling initiatives to establish consistent purchasing patterns.
During the initial 14-day performance phase, candidates are expected to meet critical deliverables that establish a strong foundation for ongoing success. This period demands focused execution of key responsibilities to ensure alignment with organizational objectives and immediate project goals.
Within the initial fortnight, the representative is required to accomplish the following tasks:
A verified market price report should be submitted within three business days.
A minimum of three independent sources—including buyers, traders, hotels, or competitors—are required.
Compiled with specifics including names, positions, and timeframes, the documentation ensures comprehensive tracking of relevant information.
Within the first week, initiate outreach and establish connections with a minimum of eight key institutional accounts.
Establishments such as hotels, dining venues, retail grocery stores, food manufacturers, or large-scale purchasers regularly seek reliable suppliers to fulfill their procurement needs. These entities represent potential clients interested in sourcing high-quality products efficiently and consistently.
Please provide your contact information along with an estimate of the weekly volume potential.
In Week 2, ensure that samples are distributed to a minimum of five accounts.
Gather systematic input regarding service quality and cost evaluations.
Consistently secure a minimum of one active order per week or advance negotiations to a definitive agreement.
Prepare and submit a territory viability report by Day 14 of the assignment.
Verify if the intended pricing can be sustained when produced in large quantities, ensuring feasibility and profitability under mass production conditions.
If appropriate, provide a well-researched and justified estimate of a realistic market price range.
Candidate Profile
As a critical prerequisite for consideration, candidates must meet the following essential criteria without exception. These qualifications include possessing a minimum of five years of hands-on experience in a similar role, holding a Bachelor’s degree in a relevant field, and demonstrating proficiency in specialized software or tools pertinent to the position. Additionally, applicants must exhibit strong analytical skills, exceptional problem-solving abilities, and the capacity to work effectively under pressure while maintaining meticulous attention to detail.
A well-established network of purchasers and traders within the designated territory is already in place.
Experienced professionals with a strong background in Fast-Moving Consumer Goods (FMCG), agricultural commodities, food distribution, or perishable goods are encouraged to apply.
Capable of autonomously finalizing B2B sales transactions without requiring oversight or direction.
A valid driver’s license and reliable access to transportation, along with a functional smartphone, are required to perform field operations efficiently.
Capable of thriving in a results-oriented compensation structure.
Strong Advantages
Verified contact information must be established within hotels, restaurants, or wholesale markets.
Proficiency in handling products with brief shelf lives or those requiring cold-chain management is required.
Those with established connections to market associations or bulk trading networks will be prioritized.
Disqualifiers
A proven network within the designated territory has not yet been established.
We specialize exclusively in open market and spot commodity trading, with an emphasis on institutional engagement and relationship management.
Professional rewriting:
We seek candidates at the entry-level stage with no prior sales experience.
Interested and eligible candidates are encouraged to submit their resumes via email to engineering@aldelano.com, with the job title included in the subject line.
Qualifications
BA/BSc/HND
Experience Required
2 - 5 years
