Job Summary
We are in search of a dynamic and outcome-focused Growth Marketing Manager to spearhead our marketing initiatives and enhance customer acquisition through both B2B and B2C platforms.
The successful applicant will be tasked with designing and implementing data-informed growth initiatives aimed at enhancing brand recognition, attracting high-quality leads, optimizing conversion performance, and driving sustainable business expansion. This position necessitates a solid grasp of performance marketing principles, strategic content development, customer acquisition frameworks, market intelligence, and effective cross-functional teamwork.
The ideal candidate will oversee and synchronize the efforts of the Digital Marketer, Content Writer, and Content Creator, guaranteeing that all marketing initiatives are in harmony with organizational goals and yield measurable results.
Oversee and execute critical operational duties, ensuring alignment with organizational objectives and maintaining high standards of performance. Develop and implement strategic initiatives to enhance productivity, efficiency, and overall effectiveness within the team. Collaborate with cross-functional departments to foster seamless communication and optimize workflow processes. Monitor progress and analyze key performance indicators to identify areas for improvement and drive data-informed decision-making. Provide leadership and mentorship to team members, fostering a culture of accountability, innovation, and continuous growth. Ensure compliance with industry regulations and internal policies while mitigating risks and addressing challenges proactively.
Craft and implement comprehensive growth marketing initiatives that are fully aligned with the company’s strategic goals.
Craft, oversee, and refine cohesive marketing initiatives to cultivate high-quality leads and boost customer acquisition rates.
Develop and execute paid advertising initiatives across appropriate platforms, implementing precise audience segmentation and meticulous conversion tracking while driving ongoing performance enhancements through iterative optimization.
Track and enhance critical performance indicators, such as customer acquisition cost (CAC), cost per lead (CPL), conversion rates, marketing return on investment (ROI), and revenue generation.
Manage the full customer lifecycle, spanning initial awareness and engagement through final conversion and ongoing retention strategies.
Craft and manage the content strategy to align all content initiatives with overarching business objectives and the specific requirements of the intended audience.
Offer high-level guidance to the Content Writer and Content Creator regarding content themes, messaging strategies, preferred formats, and optimal distribution channels.
Evaluate content performance systematically to pinpoint areas for enhancement and expansion, ensuring strategic optimization for sustained development.
Maintain uniform brand messaging across all customer interaction points to reinforce brand identity and coherence.
Perform in-depth market, competitor, and customer analyses to uncover emerging trends, strategic opportunities, and avenues for sustainable business expansion.
Examine customer behavior and purchasing trends to shape campaign strategies and content initiatives.
Stay abreast of industry developments and evolving digital marketing strategies to sustain a competitive edge.
Plan and execute field marketing initiatives, including events, customer visits, activations, presentations, and other offline engagement activities.
Collaborate closely with the Sales team to qualify leads, develop conversion strategies, and drive opportunities through the sales pipeline.
Own the development and delivery of customer proposals, pitch decks, presentations, and sales enablement materials, ensuring alignment with customer needs, brand positioning, and business objectives.
Lead customer presentations, pitch meetings, and field engagements to support business development efforts.
Cultivate, negotiate, and oversee strategic partnerships, joint ventures, and creator or influencer collaborations designed to enhance brand recognition and drive sustainable business expansion.
Establish and nurture connections with external agencies, vendors, and marketing partners to foster collaborative and productive relationships.
Direct the efforts of the Digital Marketer, Content Writer, and Content Creator, fostering seamless collaboration and precise implementation of strategies.
Establish measurable goals and performance benchmarks for the marketing team to ensure alignment with organizational targets.
Monitor, evaluate, and document campaign performance, customer acquisition metrics, and the overall impact of marketing initiatives.
Deliver practical insights and strategic recommendations to leadership for informed decision-making.
We seek a candidate with a bachelor’s degree in a relevant field, along with at least three years of hands-on experience in a comparable role. Strong proficiency in data analysis, project management, and advanced proficiency in industry-standard software tools are essential. The ideal applicant must demonstrate exceptional problem-solving skills, the ability to work independently, and a commitment to meeting deadlines. Effective communication and collaboration abilities are also required to engage with cross-functional teams. Prior leadership experience is preferred but not mandatory.
A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required.
With a minimum of five years of hands-on experience in growth marketing, digital marketing, performance marketing, or marketing management, candidates should demonstrate a proven track record in these specialized areas.
Successfully designed, implemented, and managed lead generation and customer acquisition initiatives that consistently delivered measurable results.
Proven track record in overseeing and refining paid advertising strategies across diverse platforms.
Demonstrates a robust proficiency in marketing analytics, including customer acquisition funnels, conversion optimization, and attribution models.
Skilled in crafting content strategies and directing content teams, with a proven track record of success.
Proven ability to analyze and interpret customer, market, and campaign data through structured assessment and insightful evaluation.
Demonstrates a strong track record in designing and implementing customer proposals, persuasive pitch presentations, and sales enablement resources that directly support business acquisition and revenue expansion initiatives.
Proven track record in leading and overseeing marketing teams alongside collaboration with cross-functional stakeholders.
Skilled in leveraging digital marketing platforms, customer relationship management systems, data analytics tools, and marketing automation software to drive strategic initiatives and enhance campaign performance.
Proficiency in B2B and B2C market engagement is advantageous.
Key Performance Indicators (KPIs) are quantifiable metrics employed to evaluate the efficiency and success of organizational objectives, ensuring alignment with strategic goals. These indicators serve as critical benchmarks for assessing performance across various functions, enabling data-driven decision-making and continuous improvement. By tracking progress against predefined targets, KPIs facilitate accountability, transparency, and the identification of areas requiring attention or enhancement. They play a pivotal role in monitoring operational effectiveness, workforce productivity, financial performance, and customer satisfaction, among other key areas of business.
Skilled in cultivating a robust pipeline of high-quality prospects, you will measure and enhance the volume of qualified leads within the sales funnel. Your expertise will directly impact lead generation initiatives, ensuring a steady influx of promising opportunities for conversion.
We are seeking to generate a defined volume of sales-qualified leads (SQLs) that meet the established criteria for advancing through the sales pipeline. The role includes responsibility for identifying, cultivating, and converting prospects into SQLs by aligning their needs with our offerings. You will be accountable for tracking lead progression, analyzing conversion metrics, and optimizing strategies to ensure a steady flow of high-quality SQLs that meet the required standards for handoff to the sales team.
Transform the proportion of prospective leads into paying customers.
Customer acquisition cost, commonly referred to as CAC, encompasses the total investment required to entice new customers to a business, factoring in expenses related to marketing, sales, and associated operational activities. This metric is critical for evaluating the efficiency and sustainability of a company’s growth strategies, as it directly influences profitability and resource allocation. Businesses must meticulously track and analyze CAC to ensure that customer acquisition efforts remain cost-effective and aligned with long-term revenue objectives.
Cost per lead (CPL) is a critical metric employed to evaluate the efficiency of a campaign in generating qualified prospects at a specified expenditure level. This measurement quantifies the financial investment necessary to acquire each potential customer, serving as a benchmark for assessing marketing performance and optimizing budget allocation. Organizations rely on CPL to determine the cost-effectiveness of their lead generation strategies, ensuring resources are directed toward initiatives that yield the highest return on investment while maintaining alignment with overall business objectives.
Analyzes and optimizes the efficiency of marketing expenditures by calculating the return on investment (ROI) to ensure resources are allocated effectively and deliver measurable value.
Crafting and executing marketing initiatives to drive revenue growth represents a core responsibility of this role. The position will focus on developing and implementing strategies that significantly impact financial performance through enhanced customer engagement and conversion rates.
Campaign conversion rates.
Proposal conversion rate.
Number of proposals delivered and converted.
Content engagement and contribution to lead generation.
On-time delivery and performance of marketing initiatives.
Facilitating substantial growth in strategic partnerships and alliances represents a core objective of this role, emphasizing the expansion and deepening of mutually beneficial collaborations with key stakeholders.
Qualifications
BA/BSc/HND
Experience Required
5 - 10 years
