Job Summary
We’re in search of a proactive, outcomes-focused Growth Marketing Manager to spearhead our marketing strategy and expand customer acquisition through both B2B and B2C channels.
The successful candidate will spearhead the creation and implementation of data-informed growth strategies aimed at enhancing brand awareness, attracting high-quality leads, optimizing conversion rates, and driving overall business expansion. This position demands a robust grasp of performance marketing, content development frameworks, customer acquisition pathways, market intelligence, and seamless cross-functional teamwork.
The ideal candidate will oversee and synchronize the efforts of the Digital Marketer, Content Writer, and Content Creator, guaranteeing that all marketing strategies are in harmony with organizational goals and yield quantifiable results.
Oversee and execute a comprehensive range of critical duties encompassing strategic planning, operational management, and cross-functional collaboration to drive organizational success. Lead teams in achieving key performance targets, optimizing workflows, and maintaining high standards of efficiency and productivity. Develop and implement policies, procedures, and best practices to enhance overall performance and ensure compliance with industry regulations. Monitor progress through regular assessments, provide data-driven insights, and recommend improvements to senior leadership. Foster a culture of innovation, accountability, and continuous improvement while aligning team efforts with the company’s long-term objectives. Serve as a liaison between departments to facilitate seamless communication, resolve challenges, and promote a cohesive working environment.
Devise and implement comprehensive growth marketing initiatives designed to propel the organization toward its strategic goals.
Develop, oversee, and enhance cohesive marketing initiatives aimed at producing high-quality leads and expanding the customer base.
Develop and oversee paid advertising initiatives across appropriate platforms, prioritizing precise audience segmentation, robust conversion monitoring, and iterative performance enhancements.
Oversee and optimize essential performance indicators such as customer acquisition cost (CAC), cost per lead (CPL), conversion rates, marketing return on investment (ROI), and overall revenue contribution.
Drive the comprehensive customer lifecycle, encompassing initial awareness and engagement phases through conversion and ongoing retention strategies.
Craft and manage the content strategy to guarantee that all content initiatives align with organizational objectives and cater to the intended audience.
Offer strategic guidance to the Content Writer and Content Creator regarding content themes, messaging, formats, and distribution channels.
Evaluate content performance to pinpoint areas for enhancement and expansion, leveraging insights to drive strategic improvements.
Guarantee cohesive brand messaging across every customer interaction point.
Perform comprehensive market, competitor, and customer analyses to uncover emerging trends, potential opportunities, and strategic growth avenues.
Examine customer behavior and purchasing trends to guide the formulation of campaigns and content strategies.
To stay ahead of the competition, continually analyze industry trends and innovative digital marketing strategies.
We are seeking to develop and implement field marketing strategies, encompassing events, customer visits, activations, presentations, and various offline engagement initiatives.
Work in close partnership with the Sales team to evaluate and advance leads, design effective conversion tactics, and accelerate the progression of opportunities through the sales pipeline.
Drive the creation and execution of customer proposals, pitch decks, presentations, and sales enablement resources, ensuring they are fully aligned with customer requirements, brand strategy, and organizational goals.
Conduct customer presentations, pitch meetings, and field engagements to advance business development initiatives.
You will be responsible for identifying, cultivating, and overseeing high-impact strategic partnerships, collaborations, and relationships with creators and influencers to enhance brand awareness and drive business expansion.
Develop and nurture collaborative partnerships with external agencies, vendors, and marketing collaborators to ensure seamless communication and alignment with organizational goals.
Spearhead the strategic direction and operational oversight of the Digital Marketer, Content Writer, and Content Creator to foster cohesive collaboration and seamless project execution.
Establish measurable goals and performance benchmarks for the marketing team to ensure alignment with organizational objectives.
Track, evaluate, and document campaign performance, customer acquisition metrics, and the overall efficiency of marketing initiatives.
Provide management with strategic insights and actionable recommendations to support informed decision-making.
As a key member of our team, you will be expected to fulfill several important requirements essential to the successful execution of your role. You must possess a minimum of five years of relevant professional experience, demonstrating a consistent track record of achievement in your field. Proficiency in industry-standard software and tools is mandatory, along with strong analytical and problem-solving abilities to navigate complex challenges. Excellent communication skills are required to collaborate effectively with colleagues and stakeholders, ensuring clarity and alignment across projects. Additionally, you should exhibit a proactive approach to professional development, staying current with emerging trends and best practices to enhance your contributions. A commitment to maintaining high ethical standards and a customer-centric mindset is also indispensable for this position.
A bachelor’s degree in Marketing, Communications, Business Administration, or a closely related discipline is required.
With a minimum of five years of experience in growth marketing, digital marketing, performance marketing, or marketing management, you will bring a strong foundation to this role.
Demonstrates a strong track record in designing and implementing successful lead generation and customer acquisition initiatives.
Seasoned professional with a proven track record in the development, oversight, and strategic refinement of paid advertising initiatives spanning diverse digital platforms.
Demonstrates a solid grasp of marketing analytics, consumer acquisition pathways, conversion enhancement strategies, and attribution frameworks.
Proven track record in crafting and executing content strategies, along with a demonstrated ability to lead and manage content teams effectively.
Demonstrates robust analytical abilities, with a proven track record in interpreting customer behavior, market trends, and campaign performance metrics.
Developing and delivering impactful customer proposals, persuasive pitch presentations, and sales enablement resources that drive business acquisition and revenue growth is an area where you have demonstrated expertise.
Seasoned professional with a proven track record of leading and developing marketing teams, as well as collaborating with cross-functional stakeholders to drive strategic initiatives and achieve organizational goals.
A strong command of digital marketing, customer relationship management (CRM) systems, analytics platforms, and marketing automation software is required.
Proficiency in both B2B and B2C environments is highly beneficial.
Key Performance Indicators (KPIs) serve as measurable benchmarks to evaluate the effectiveness and success of specific activities, processes, or initiatives within an organization. These metrics provide critical insights into performance levels, enabling data-driven decision-making and continuous improvement. By establishing clear, quantifiable targets, KPIs help align individual and team efforts with broader strategic objectives, ensuring accountability and fostering a results-oriented culture. They play a vital role in monitoring progress, identifying areas for optimization, and supporting evidence-based evaluations of performance against predefined standards.
The quantity of qualified leads produced represents a critical metric for evaluating the effectiveness of our marketing and sales efforts. It encompasses the volume of prospective customers who have demonstrated genuine interest in our offerings and meet the established criteria for engagement. Tracking this figure is essential for assessing conversion rates, optimizing lead nurturing strategies, and ultimately driving revenue growth.
We are seeking a dynamic professional to drive the generation of high-quality sales-qualified leads (SQLs), with the primary responsibility of identifying and nurturing prospects who meet the criteria for active engagement in the sales process. This role requires a strategic approach to lead qualification, ensuring that each SQL aligns with our target market and possesses a strong potential for conversion. The ideal candidate will possess a proven track record in lead generation, exceptional analytical skills to assess lead viability, and the ability to collaborate effectively with sales and marketing teams to refine lead qualification frameworks.
We are responsible for enhancing the lead-to-customer conversion rate, ensuring a seamless transition from prospect engagement to final purchase. This role involves optimizing conversion strategies, analyzing performance metrics, and identifying opportunities to improve efficiency and effectiveness throughout the sales funnel. By leveraging data-driven insights and refining outreach approaches, we aim to maximize the percentage of leads that successfully convert into loyal customers.
Customer acquisition cost (CAC) represents the total investment required to acquire a new customer, encompassing marketing expenditures, sales team expenses, and associated overheads. This metric evaluates the efficiency of customer acquisition strategies and determines the financial viability of growth initiatives. A lower CAC relative to customer lifetime value (CLV) indicates a more sustainable and profitable business model. Accurately tracking and optimizing CAC is essential for maximizing return on investment (ROI) and ensuring long-term profitability.
Cost per lead (CPL) quantifies the investment required to acquire each prospective customer, calculated by dividing total campaign expenditures by the number of qualified leads generated. This metric serves as a critical benchmark for evaluating the efficiency and profitability of marketing initiatives, enabling data-driven adjustments to optimize budget allocation and maximize return on investment (ROI). Accurate tracking and analysis of CPL empower organizations to refine targeting strategies, enhance lead quality, and align promotional efforts with overarching business objectives.
We evaluate the efficacy of marketing expenditures by calculating the return on investment (ROI).
Marketing efforts play a pivotal role in driving revenue growth, with strategies directly impacting financial outcomes.
Increasing the percentage of users who complete desired actions on campaigns is essential. This involves optimizing strategies to drive higher engagement and measurable outcomes. Close analysis of user behavior and performance metrics is required to identify areas for improvement. Collaboration with cross-functional teams ensures alignment on goals and execution. Strong analytical skills and a data-driven mindset are necessary to achieve and exceed conversion targets. Experience with A/B testing and conversion optimization tools is preferred.
The effectiveness of converting proposals into successful outcomes serves as a key performance metric for this role. It involves transforming initial proposals into finalized agreements or contracts, ensuring high conversion rates through strategic follow-ups, negotiations, and alignment with client needs. This process demands meticulous attention to detail, strong communication skills, and the ability to address objections while maintaining professionalism and persuasiveness. Success in this area directly impacts revenue generation and client acquisition, making it a critical responsibility for the position.
Proposals generated and successfully converted into agreements or sales.
We drive content engagement and contribute to lead generation efforts.
Ensuring the timely execution and effective performance of all marketing initiatives is essential.
We are seeking to expand our strategic alliances and collaborative ventures, fostering mutually beneficial relationships to drive collective growth and innovation. This initiative requires identifying, cultivating, and managing high-impact partnerships that align with our organizational goals and market expansion strategies. Ideal candidates will possess a proven track record in negotiating, structuring, and executing partnership agreements while demonstrating strong interpersonal and communication skills to build and sustain long-term relationships with key stakeholders.
Qualifications
BA/BSc/HND
Experience Required
5 - 10 years
