Job Overview
Delano is seeking four Regional Sales Representatives to spearhead the direct sales of fresh habanero and bell peppers across strategic Nigerian markets. Each representative will be entrusted with a designated territory, serving as Aldelano’s key commercial ambassador in the region. The role encompasses executing sales strategies while simultaneously validating real-time market pricing to ensure competitive positioning.
This position integrates B2B field sales, strategic account expansion, and market intelligence collection for high-turnover agricultural products, which typically have a shelf life of just 5 to 10 days.
The primary objective of this position is to drive strategic initiatives that align with organizational goals, ensuring sustainable growth and operational excellence. Responsible for overseeing key projects, collaborating with cross-functional teams, and implementing policies that enhance productivity and efficiency. Requires a proven track record in leadership, problem-solving, and the ability to motivate teams to achieve ambitious targets. Candidates must demonstrate strong communication skills, adaptability in dynamic environments, and a commitment to fostering a culture of innovation and continuous improvement.
The main responsibilities of this position include delivering exceptional outcomes in alignment with organizational goals, fostering innovation through strategic initiatives, and maintaining high standards of operational excellence. Additionally, the role demands strong analytical acumen to assess performance metrics and drive data-informed decision-making, alongside the ability to collaborate effectively with cross-functional teams to achieve shared objectives.
Develop and oversee a diversified portfolio comprising high-volume buyers, such as hotels, restaurants, supermarkets, processors, and bulk traders.
Facilitate the achievement of weekly sales targets for fresh produce, ensuring alignment with or proximity to established pricing benchmarks.
Habanero peppers are priced at 5,500 per kilogram, reflecting their premium quality and demand in culinary applications.
Bell peppers are priced at 7,000 per kilogram.
Assess the alignment between internal pricing assumptions and prevailing market conditions to ensure accuracy and relevance.
Deliver timely, well-organized intelligence regarding pricing trends, demand fluctuations, and buyer behavior patterns.
This position encompasses more than just sales execution; it serves as the initial validation stage for commercial assumptions across each territory.
Oversee a range of duties encompassing the planning, coordination, and execution of [specific tasks or projects, e.g., “operational workflows” or “cross-functional initiatives”], ensuring alignment with organizational objectives and standards. Serve as a pivotal point of contact for internal and external stakeholders, fostering transparent communication to facilitate seamless collaboration. Monitor performance metrics and key indicators to evaluate effectiveness, identifying opportunities for optimization and corrective action where needed. Maintain meticulous documentation and reporting upholding compliance with policies, regulatory requirements, and industry best practices.
We are actively seeking a dynamic professional to spearhead market expansion and enhance revenue growth through strategic sales initiatives. The ideal candidate will be responsible for identifying new business opportunities, cultivating client relationships, and driving the adoption of our products or services in untapped markets. This role requires a proven track record in sales, exceptional negotiation skills, and the ability to develop and execute comprehensive market strategies. Additionally, the position demands a deep understanding of industry trends, competitive analysis, and the capacity to collaborate effectively across departments to align sales objectives with overall business goals. A Bachelor’s degree in Business Administration, Marketing, or a related field is preferred, along with at least three years of relevant experience in sales or business development. Strong communication, analytical, and problem-solving skills are essential to thrive in this fast-paced environment.
Leverage strategic outreach and relationship-building initiatives to attract and secure institutional and bulk purchasers within the designated region.
Develop enduring weekly procurement partnerships to ensure consistent supply chain stability.
Our role involves securing favorable pricing agreements within pre-established limits to uphold profit margins.
Consistently generate a steady weekly stream of orders from engaged accounts.
Responsible for overseeing and nurturing client relationships, this role entails developing strategic partnerships, identifying growth opportunities, and ensuring customer satisfaction. Key responsibilities include conducting regular check-ins, addressing client concerns promptly, and collaborating with internal teams to deliver tailored solutions. The ideal candidate will possess strong interpersonal skills, a proactive approach, and a track record of exceeding performance targets. Proficiency in CRM tools and exceptional communication abilities are essential, along with a minimum of three years of experience in account management or a related field.
We are responsible for cultivating and sustaining a robust pipeline of active buyers spanning HOR ECA, retail, and wholesale segments.
Maintain consistent engagement with client accounts by scheduling and executing periodic on-site visits and follow-up actions to ensure ongoing satisfaction and address any emerging needs.
Oversee the collection, analysis, and response to customer feedback regarding product quality, grading accuracy, and pricing competitiveness.
Market Intelligence & Pricing Validation involves analyzing market trends, competitive positioning, and pricing strategies to ensure optimal revenue and profitability. This role requires a strong background in data-driven decision-making, proficiency in financial modeling and statistical analysis, and the ability to interpret complex market dynamics. Key responsibilities include conducting comprehensive market research, validating pricing models, and providing actionable insights to support strategic business decisions. The ideal candidate should possess excellent analytical skills, business acumen, and experience in market analysis tools and techniques.
Gather accurate competitor pricing data for fresh habanero and bell pepper varieties.
Analyze and contrast wholesale and retail pricing by examining various market sources to identify discrepancies and trends.
Deliver comprehensive assessments regarding the acceptability of pricing structures and the responsiveness of demand to price fluctuations.
We are seeking a dynamic individual to oversee sample and product activation initiatives, ensuring seamless execution and maximum engagement. The ideal candidate will possess a keen eye for detail and a proven ability to drive promotional activities with precision. Responsibilities include coordinating sample distribution, managing product launches, and optimizing activation strategies to enhance brand visibility. A minimum of three years in marketing or a related field is required, along with strong project management skills and familiarity with activation tools. Proficiency in data analysis and the ability to collaborate effectively with cross-functional teams are essential. The role demands adaptability, creativity, and a results-oriented mindset to deliver impactful outcomes.
Deliver product samples to prospective customers to evaluate interest and gather feedback.
Gather systematic evaluations regarding perceived quality and acceptable pricing thresholds.
Transform routine sampling activities into systematic, recurring weekly orders by establishing consistent protocols that ensure dependable order generation each week.
During the initial 14-day period, designated as the Critical Performance Phase, you will be responsible for completing all outlined deliverables with a focus on achieving key performance targets. This phase requires meticulous attention to detail, timely execution of tasks, and consistent alignment with established benchmarks to ensure project momentum and success. Your ability to prioritize objectives, meet deadlines, and maintain high standards of quality will be essential in demonstrating your capability to contribute effectively to the project’s early-stage progress.
During the initial two-week period, the representative is required to complete the following tasks:
Prepare and submit a verified market price report within three business days.
Minimum of three distinct, independent references, including buyers, traders, hotels, or competitors, must be provided.
Responsibilities include maintaining thorough records that include names, roles, and dates.
Within the first week, establish and cultivate relationships with no fewer than eight key institutional accounts.
Hotels, restaurants, supermarkets, food processors, and bulk purchasers rely on us for consistent, high-quality supply.
Please provide your contact details and specify the estimated potential weekly volume in your submission.
Samples must be delivered to a minimum of five accounts during the second week of the program.
Gather organized input regarding quality and cost assessments.
Consistently secure a minimum of one active weekly order or successfully advance negotiations to a conclusive stage.
Prepare and submit a territory viability assessment by Day 14.
Determine the feasibility of achieving target pricing when implemented at scale.
Should this not be feasible, it is advisable to propose a justified market price range supported by verifiable evidence.
Candidate Profile
Seeking individuals who meet the following essential criteria: a bachelor’s degree in a relevant field, a minimum of five years of industry experience, proficiency in specific technical tools, and strong problem-solving abilities. Additionally, candidates must demonstrate exceptional communication skills and the capacity to work effectively in collaborative environments. Compliance with all legal and safety regulations is mandatory.
Established network of purchasers or commercial intermediaries within the designated geographic area.
Professional experience in fast-moving consumer goods (FMCG), agricultural commodities, food distribution, or perishable products is essential.
Proven capability to autonomously finalize B2B sales transactions without requiring managerial oversight.
Field operations require reliable transportation and a smartphone as essential tools for mobility and communication.
Capable of thriving in roles with performance-based compensation structures, maintaining high productivity and motivation in settings where earnings are directly tied to results.
We offer significant benefits to top candidates, including comprehensive health insurance, a generous retirement plan, and flexible paid time off. Eligible employees also enjoy professional development opportunities, wellness programs, and work-life balance initiatives. Additional perks may include remote work options, tuition reimbursement, and employee discounts.
Established connections with verified contacts across hotels, restaurants, and wholesale markets are required to enhance business relationships and facilitate seamless transactions.
Proficiency in handling products with limited shelf lives or those requiring cold-chain storage is essential.
Candidates should possess established connections with industry associations or large-scale trading networks to enhance market outreach and collaboration opportunities.
Disqualifiers
In the designated territory, candidates must possess or be prepared to cultivate a robust professional network. The role requires an individual who can actively establish and maintain meaningful connections to drive business growth and opportunities.
Dedicated exclusively to institutional open market and spot commodity trading, this position emphasizes relationship-driven interactions and strategic engagement in commercial markets.
Professional rewrite:
We seek candidates who are at the entry-level stage and have yet to establish a formal sales background.
Interested and suitably qualified applicants are encouraged to submit their CV to engineering@aldelano.com, with the position title included in the subject line of the email.
Qualifications
BA/BSc/HND
Experience Required
2 - 5 years
