Do you possess a strong enthusiasm for marketing, brand development, and fostering customer connections? We seek a dynamic, innovative, and results-oriented Marketing Associate to assist in implementing high-impact marketing initiatives, digital expansion tactics, and compelling brand interactions.
We are seeking a dedicated professional to oversee key operational duties, ensuring seamless business functions. The role involves managing daily tasks, coordinating with cross-functional teams, and maintaining compliance with established policies and regulations. Additionally, the position requires meticulous attention to detail, strong organizational skills, and the ability to prioritize competing demands effectively. The ideal candidate will demonstrate proficiency in problem-solving, adaptability in dynamic environments, and a commitment to delivering consistent, high-quality results.
Support the creation and implementation of cohesive marketing initiatives encompassing product launches, collections, partnerships, events, and seasonal promotions.
Develop and manage comprehensive campaign timelines, execution plans, detailed creative briefs, and all associated marketing collateral to ensure cohesive and timely delivery.
Maintain uniform brand messaging, tone, and visuals across all platforms and campaign initiatives to uphold consistency and reinforce brand identity.
Oversee and refine paid advertising initiatives spanning Facebook, Instagram, and Google to maximize performance and ROI.
Oversee campaign performance metrics, analyze return on ad spend (ROAS), and deliver strategic recommendations for enhancement.
Perform comprehensive keyword research and contribute to SEO enhancement initiatives, such as optimizing meta tags, refining product descriptions, and improving overall website visibility.
Collaborate on influencer marketing strategies, forge partnerships with content creators, and execute cohesive campaign initiatives.
Monitor the effectiveness of influencer campaign outcomes, assess engagement metrics, and ensure timely content dissemination as per established schedules.
Play a key role in developing, organizing, and executing social media content strategies while actively fostering and managing community interactions.
Develop and oversee email marketing initiatives designed to promote products, introduce new offerings, drive customer engagement, and share compelling brand narratives.
Collaborate on CRM initiatives such as segmenting customer groups, designing automated workflows, developing onboarding sequences, and implementing retention strategies.
Monitor and analyze email marketing performance metrics, such as open rates, click-through rates, subscriber growth trends, and conversion rates, to evaluate campaign effectiveness and identify opportunities for optimization.
Facilitate and execute marketing initiatives for pop-up shops, special events, strategic partnerships, and in-store activations to drive brand engagement and visibility.
Coordinate promotional activities before events, including email invitations, in-store branding, and post-event content creation.
Prepare comprehensive weekly and monthly marketing reports that include analyses of social media engagement, email marketing effectiveness, paid advertising outcomes, and website performance metrics.
Examine marketing data, evaluate campaign performance, assess audience growth patterns, and identify conversion trends to deliver strategic insights and actionable recommendations.
Perform comprehensive market research, analyze competitors, and track industry trends to inform strategic choices and foster brand expansion.
You must exhibit exceptional attention to detail, a creative mindset, strong problem-solving skills, and the capacity to adapt to evolving circumstances while completing assignments.
Collaborate seamlessly with diverse cross-functional teams to skillfully manage competing deadlines and shifting priorities.
Ensure meticulous documentation and structured reporting procedures while maintaining well-organized marketing records.
Qualifications:
Candidates must possess a Bachelor’s degree in Computer Science, Engineering, or a related field, with a minimum of 5 years of professional experience in software development. Proficiency in multiple programming languages (e.g., Java, Python, C++) and experience with agile methodologies are essential. Strong problem-solving skills, excellent communication abilities, and a proven track record of delivering high-quality software solutions are required. Familiarity with cloud platforms (AWS, Azure, or GCP) and DevOps practices is a plus.
A bachelor’s degree, Higher National Diploma (HND), or an equivalent qualification is required.
Requires a minimum of five years of professional experience in a relevant field.
Requires a minimum of three years of hands-on experience in a marketing capacity.
Possesses a solid grasp of digital marketing principles, including paid advertising, SEO, and email marketing strategies.
Proficiency in social media management and email marketing platforms would be highly beneficial.
Exceptional written and verbal communication abilities, coupled with outstanding interpersonal talents and meticulous organizational proficiency, are essential.
Proven capability to analyze marketing data and extract actionable insights that drive performance outcomes.
Proven ability to manage time efficiently and coordinate projects effectively.
Aptitude for generating original, inventive marketing concepts and strategies is essential, along with a talent for creative problem-solving.
Demonstrated capacity to excel within dynamic, team-oriented settings characterized by rapid progress and shared objectives.
Qualified applicants are encouraged to submit their CV and cover letter via email to talentsearch@firstexcelsia.com, ensuring the subject line is marked as “Marketing Associate Application.”
Qualifications
BA/BSc/HND
Experience Required
5 years
