To fulfill the primary objectives of this position, the successful candidate will be responsible for executing key duties aligned with the core mission of the organization. The role demands adherence to specified requirements, including educational qualifications, professional certifications, and relevant experience in the field. Additionally, the position entails a comprehensive set of responsibilities, such as managing projects, collaborating with cross-functional teams, and ensuring compliance with industry standards and regulatory guidelines. The ideal applicant will demonstrate proficiency in relevant technical skills, strong problem-solving abilities, and a commitment to achieving measurable outcomes.
To lead the strategic development, brand recognition, and financial performance of the High-Intensity Focused Ultrasound (GIFU) offering at the Fibroid Care Centre’s fertility clinic.
This position emphasizes strategic marketing initiatives, patient education efforts, engagement with healthcare referrals, and optimization of services to establish High-Intensity Focused Ultrasound (GIFU) as the premier non-invasive treatment option in Nigeria.
Oversee and execute a range of critical duties essential to the role, ensuring alignment with organizational goals and operational standards. Lead and manage project initiatives from inception to completion, coordinating resources, timelines, and stakeholders to achieve defined objectives. Deliver high-quality work consistently while adhering to best practices, regulatory requirements, and industry benchmarks. Collaborate closely with cross-functional teams to foster communication, resolve challenges, and drive innovation. Maintain meticulous documentation, reporting, and compliance with internal policies and external regulations.
Developing and executing strategic plans to enhance brand positioning and drive organizational expansion is a key responsibility. This involves conducting thorough market analysis, identifying growth opportunities, and implementing initiatives to strengthen brand equity across diverse consumer segments. Additionally, the role requires collaborating with cross-functional teams to align business objectives with marketing strategies, ensuring consistent brand messaging and maximizing market penetration.
Formulate and implement comprehensive marketing strategies aimed at enhancing visibility and adoption of GIFU services.
Conduct comprehensive assessments of market trends, patient demographics, and competitive positioning to derive actionable insights and strategic recommendations.
Partner with leadership to establish measurable brand objectives on a monthly, quarterly, and annual basis.
Design and implement referral initiatives in collaboration with partner hospitals, gynecologists, and fertility specialists.
Monthly, deliver at least one structured presentation to an audience at a church, mosque, or comparable religious or community-based organization.
Prepare and deliver a minimum of one presentation each month to pertinent professional bodies, organizations, or associations, ensuring attendance of at least 20 participants.
To maintain compliance, ensure that an FCC is enrolled with at least one HMO every quarter.
Secure a minimum of two client testimonials on a monthly basis.
Deliver at least two quarterly presentations in locations beyond Lagos State.
Support the recruitment of field officers, provide training to field marketers, and oversee their performance to ensure both efficiency and effectiveness in operations.
Enhance the percentage of registrants who proceed to initiate treatment, thereby optimizing the conversion funnel from initial sign-up to active engagement in therapeutic services.
We are seeking a dynamic professional to oversee our marketing and communication initiatives, ensuring brand consistency and fostering audience engagement. The ideal candidate will develop and execute strategic campaigns across digital, print, and social platforms while managing brand messaging and public relations. Responsibilities include creating compelling content, analyzing market trends, and collaborating with cross-functional teams to align marketing efforts with organizational goals. Strong written and verbal communication skills, creativity, and proficiency in marketing tools are required. Experience in a similar role and a proven track record of measurable results are preferred.
Develop compelling, patient-centered communication campaigns that emphasize the advantages of High-Intensity Focused Ultrasound (GIFU).
Oversee the creation, curation, and dissemination of social media, digital content, and promotional materials specifically tailored to GIFU services.
Execute brand representation at health fairs, conferences, and community medical outreach initiatives to enhance visibility and engagement.
Collaborate effectively with the BDU agency team to maintain cohesive and unified brand messaging across all channels.
Operations and Service Delivery entails overseeing the seamless execution of business processes and ensuring efficient, high-quality service delivery to meet organizational objectives. This role involves managing operational workflows, optimizing performance, and implementing strategies to enhance productivity while maintaining cost-effectiveness. Responsibilities include monitoring service levels, identifying areas for improvement, and coordinating cross-functional teams to achieve operational excellence. Additionally, the position requires a keen focus on risk management, compliance with industry standards, and the ability to adapt to evolving business demands to drive sustainable growth.
Evaluate patient feedback and experiences continuously to enhance service delivery.
Ensure full operational preparedness for all High-Intensity Focused Ultrasound (GIFU) sessions by verifying equipment functionality, coordinating staff schedules, and procuring necessary materials.
Monitor and analyze lead generation, consultation outcomes, and conversion rates using customer relationship management platforms.
Oversee business performance metrics and reporting functions to ensure accurate tracking and analysis of key indicators. Develop and implement comprehensive reports that provide actionable insights into operational efficiency, financial health, and strategic alignment. Collaborate with cross-functional teams to gather data, validate findings, and present clear, data-driven recommendations to senior leadership. Ensure adherence to compliance standards and maintain high standards of data integrity throughout all reporting processes.
Examine financial performance metrics and patient conversion data to identify trends and generate actionable insights for strategic decision-making.
Develop comprehensive performance dashboards to track and analyze various metrics, including inquiries, consultations, treatments, and related data.
Suggest methods to enhance operational efficiency and boost profitability.
We foster an environment that prioritizes team growth and collaborative efforts, encouraging employees to work together effectively and develop their skills continuously. This role values open communication, mutual support, and shared accountability to achieve collective goals and enhance overall team performance.
Oversee the development and instruction of GIFU marketing personnel and client service representatives.
Foster a culture of innovation and ongoing enhancement within GIFU operations to drive progress and operational excellence.
We are seeking a highly skilled professional with a strong background in [specific field or industry] and a minimum of [X] years of relevant experience. The ideal candidate will possess a [specific degree or certification], along with proficiency in [key skills or software]. Exceptional communication and problem-solving abilities are essential, as is the capacity to collaborate effectively within a dynamic team environment. Responsibilities include [specific tasks], ensuring alignment with organizational goals while maintaining high standards of accuracy and efficiency.
A Bachelor’s degree in Marketing, Business, Communications, or a closely related discipline is required, with a Master’s degree or MBA being particularly advantageous.
With a minimum of three to five years of professional experience in brand management, product management, or marketing, candidates are expected to bring a robust background in driving strategic initiatives and executing comprehensive campaigns.
Proven expertise in sectors such as healthcare, medical devices, aesthetics, or premium wellness is required.
The ideal candidate must possess a bachelor’s degree in a relevant field, along with a minimum of three years of experience in a similar role. Proficiency in project management software and strong analytical skills are essential, as is the ability to communicate effectively in both written and verbal formats. Familiarity with industry-specific regulations and compliance standards is also required. Additionally, the candidate should demonstrate a proven track record of leadership and team collaboration to drive project success.
Proficiency in the principles of medical aesthetics, skin physiology, and non-invasive treatment modalities is required.
Analytical Skills: Demonstrates robust analytical capabilities, enabling thorough examination of market trends and financial data, with a preference for candidates possessing profit-and-loss management experience.
Excellent written and verbal communication abilities are essential for developing marketing materials and delivering presentations to healthcare professionals.
Proficiency in CRM platforms such as Salesforce and HubSpot, along with expertise in Microsoft Office Suite—specifically PowerPoint and Excel—and social media monitoring tools is essential.
Project Management: Proven capability to oversee multiple projects concurrently, delivering results within stringent deadlines in a dynamic and high-pressure setting.
Qualified applicants are encouraged to submit their curriculum vitae via email to apply@alfred-victoria.com, ensuring the job title is included in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
