About You and The Role
Lipline is in search of a highly innovative and driven Social Media Manager to enhance our vibrant marketing and communications unit.
As a Social Media Manager at Lipline, you will be instrumental in designing and implementing comprehensive social media strategies and content plans across our diverse channels, spanning Rwanda, Pan-Africa, and international markets. This includes managing platforms such as TikTok, X, Instagram, Facebook, YouTube, and LinkedIn to enhance engagement and brand visibility.
Your objective is to craft engaging content that resonates with both local and international audiences, effectively highlighting Lipline’s transformative impact through creative and innovative storytelling.
What You’ll Do
Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform’s unique audience and algorithm.
Develop engaging, educational content that advances our core objective of creating the world’s first universally accessible logistics system, ensuring equitable service for all individuals.
Craft engaging short-form video content tailored for our social channels across Rwanda and Pan-Africa, including platforms such as TikTok, X, Instagram, Facebook, YouTube, and LinkedIn, from initial concept and scripting to final production and filming.
Develop and execute comprehensive content campaigns at scale, encompassing collaborations with influencers and scripted productions featuring our animated characters.
Collaborate across departments to support the promotion of various product features, launches, and brand initiatives.
Develop our short-form video strategy by focusing on data-driven insights, conducting numerous content experiments, and refining those that demonstrate performance success.
Monitor social media platforms to identify emerging trends and evaluate relevant tools and applications, leveraging these insights to enhance and refine ongoing strategies continuously.
Review social media analytics and performance data to refine content and strategic initiatives.
Oversee the organization’s social media accounts and digital footprint by curating and publishing content on schedule while actively engaging with followers through timely responses.
What You’ll Bring
A Bachelor’s Degree in Marketing, Communications, or a closely related discipline is strongly preferred.
Requires a minimum of three years of hands-on experience in social media marketing, with a strong focus on video content creation and management of video-first social media platforms.
A strong video portfolio is essential, showcasing both long-form and short-form content that has demonstrated robust engagement across platforms such as TikTok, X, Instagram, Facebook, YouTube, and/or LinkedIn.
Proficient in leveraging TikTok, X, Instagram, Facebook, YouTube, and LinkedIn, with comprehensive knowledge of each platform’s optimal strategies, algorithm intricacies, and evolving community dynamics.
Proven expertise in video production is essential, with a deep understanding of in-app creator tools tailored for various social platforms and proficiency in industry-standard video editing software, such as Adobe Premiere.
Adept at recognizing emerging social trends in their infancy, equipped to swiftly leverage memes and viral content to seize timely opportunities for engagement or growth.
Exceptional proficiency in crafting and refining written content, coupled with meticulous attention to detail, is essential.
Proficient in analyzing complex datasets and deriving meaningful conclusions that inform strategic decision-making processes.
Proven ability to communicate effectively and build strong interpersonal relationships is essential.
A dynamic professional who excels in innovation and strategic problem-solving, bringing fresh perspectives to challenges and driving effective solutions through creative approaches.
go to method of application
To initiate the application process, please utilize the provided links to submit your application via the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
3 years
