JOB PURPOSE
The Visual Merchandising Lead oversees the development, implementation, and maintenance of dynamic in-store visual merchandising and styling strategies, aimed at elevating customer engagement, stimulating impulse purchases, and reinforcing upselling and cross-selling initiatives across all Ruff ‘n’ Tumble retail outlets.
Deliver strategic guidance and oversight to the Visual Merchandising & Styling team.
Partner with Retail Operations, Commercial, E-commerce, Brands & Marketing, Category, and Product Development teams to achieve shared business objectives.
Devising and executing store-specific visual merchandising strategies, tailored to align with the brand’s identity, product offerings, and customer base, is essential. This involves meticulous seasonal styling and innovative creative planning to enhance the shopping experience and drive engagement.
Create seasonal styling and photoshoot calendars, then implement them strategically to ensure alignment with brand objectives and seasonal trends.
Delegate responsibilities to the VM team while guaranteeing timely completion of all assigned deliverables.
Collaborate with diverse teams to execute seasonal visual merchandising strategies seamlessly.
Develop and authorize all mood boards for campaigns and shoots, ensuring alignment with brand vision and creative direction. Provide comprehensive in-store product knowledge and deliver training sessions to enhance team proficiency.
Provide comprehensive training to store teams on product details, line sheets, and styling methods to enhance upselling and cross-selling initiatives.
Create and maintain comprehensive training resources focused on fashion product expertise.
Seasonal styling narratives and curated product pairings will be presented to store teams to ensure cohesive visual execution across all locations.
Responsible for the implementation and supervision of window display projects across all retail locations, guaranteeing adherence to established themes and maintaining brand consistency.
Facilitate the timely adjustment of window displays in alignment with established merchandising schedules.
Monitor the cleanliness and presentation of window displays, signage, enclosures, and point-of-sale counters to ensure alignment with brand standards and visual merchandising guidelines.
Verify that products are organized accurately according to established guidelines pertaining to color, size, and age range.
Oversee the cohesive presentation of full looks encompassing every category and demographic segment with meticulous attention to detail.
Ensure that accessories, shoes, mannequins, and displays are meticulously arranged and styled to maintain visual appeal and brand consistency.
Curate and procure props and creative materials, maintaining consistent visual merchandising standards across all retail locations. Oversee the management of mannequin styling to ensure cohesive presentation and adherence to brand guidelines.
Ensure that mannequins are presented in complete, coordinated ensembles, including carefully selected outfits and complementary accessories.
Ensure meticulous cleanliness, balanced symmetry, and striking focal-point styling throughout all designated areas.
Ensure that merchandise displayed on mannequins is strategically arranged to maximize drive conversion rates. Oversee all aspects of photoshoot management, including coordination, execution, and adherence to brand standards.
Plan, oversee, and deliver photoshoot projects in accordance with established timelines.
Coordinate the flow of merchandise for photo shoots while maintaining accurate records and managing returns efficiently.
Deliver images and videos promptly for digital, in-store, and e-commerce applications.
Source and secure photography locations while overseeing the photography team. Conduct thorough research and analyze industry trends to inform strategic decisions.
Analyze international fashion, lifestyle, and design trends to shape and refine merchandising strategies accordingly.
Analyze and evaluate visual merchandising strategies employed by leading international brands and industry leaders to identify optimal practices.
We seek candidates with a minimum of five years of relevant professional experience, preferably in a leadership or supervisory role. A bachelor’s degree in a related field is required, while an advanced degree is strongly preferred. Strong analytical, problem-solving, and communication skills are essential, along with proficiency in industry-specific software and tools. Experience in project management, budget oversight, or strategic planning will be highly advantageous.
Demonstrated proficiency in technical systems, methodologies, and tools relevant to the role is essential. Candidates must possess a thorough understanding of industry-specific technologies, as well as the ability to apply this knowledge effectively in practical scenarios. Familiarity with emerging trends and innovations in the field is highly valued, ensuring adaptability to evolving technical landscapes. Strong analytical and problem-solving skills are required to troubleshoot issues, optimize performance, and implement robust solutions. Additionally, the capacity to collaborate with cross-functional teams to integrate technical expertise with business objectives is crucial.
A bachelor’s degree or its equivalent in Fashion, Business, or a closely related field is required.
Professional experience in retail fashion is a valuable asset.
With a minimum of six to seven years of hands-on experience in visual merchandising or fashion retail management, candidates should demonstrate a proven track record in the field.
Possesses a comprehensive understanding of store layouts, fixtures, mannequins, and visual merchandising standards, ensuring optimal presentation and customer engagement.
Proven expertise in fashion styling, including the conceptualization and execution of photo shoots and the development of cohesive looks, is essential.
Highly innovative with exceptional artistic vision and a refined understanding of color theory.
Proven ability to plan effectively, prioritize tasks efficiently, and manage time productively is essential.
Detail-oriented professional with exceptional visual discernment and keen attention to detail.
Accomplished professional with proven expertise in training and leading teams, coupled with exceptional communication skills.
Demonstrates a dynamic, team-oriented approach with a strong focus on achieving measurable outcomes.
We invite you to submit your application by sending it to recruitment@ruffntumblekids.com.
Qualifications
BA/BSc/HND
Experience Required
6 - 7 years
