Crafting innovative strategies to drive expansion and elevate brand presence, the Growth and Marketing Specialist will spearhead initiatives to attract and retain customers while maximizing revenue potential. This role demands a blend of analytical prowess and creative execution, requiring proficiency in digital marketing, data-driven decision-making, and campaign optimization. The ideal candidate must demonstrate expertise in market research, lead generation, and performance analytics, coupled with strong communication skills to collaborate across departments and stakeholders. Responsibilities include designing and implementing multichannel marketing campaigns, analyzing customer behavior, and refining strategies based on key performance indicators to ensure sustained growth and measurable impact.
Reporting directly to the Chief Executive Officer, this position serves as a key leadership role within the executive team, providing strategic guidance and operational oversight to support the organization’s mission and objectives. The incumbent will collaborate closely with the CEO to ensure alignment between corporate strategies and day-to-day execution, while also fostering transparency and accountability across all levels of the company. This role demands a high degree of professionalism, exceptional communication skills, and the ability to synthesize complex information into actionable insights for senior leadership.
Role Purpose
The Growth and Marketing Specialist will oversee the complete growth lifecycle for Kyle Digital Bank, from initial acquisition through retention and revenue expansion. This role involves developing and implementing high-impact strategies aimed at accelerating user growth, enhancing activation rates, and maximizing customer lifetime value. By integrating innovative marketing initiatives with data-driven insights, experimentation, and product-led growth methodologies, you will drive scalable expansion in a dynamic fintech landscape.
What you will be doing everyday
Design and execute comprehensive growth strategies encompassing the entire customer journey, from acquisition and activation through retention, revenue generation, and referral programs.
We specialize in user acquisition and performance marketing, overseeing both paid and organic channels to acquire high-caliber users efficiently while minimizing customer acquisition costs.
Campaign ideation and execution entails developing and deploying comprehensive multichannel initiatives encompassing social media, Email/SMS, content marketing, referral programs, and in-app campaigns.
Responsibilities include overseeing all Kyle social media channels, fostering dynamic and engaged online communities, and developing content designed to achieve viral impact.
Develop and implement targeted retention initiatives, reactivation campaigns, and loyalty programs with the goal of enhancing user engagement and driving higher transaction volumes.
Product-Led Growth and Experimentation involve identifying strategic growth loops, executing high-velocity A/B tests, and collaborating closely with the Product team to refine onboarding processes, feature performance, and user journey optimization.
Craft and implement a dynamic content and creative strategy to develop engaging marketing materials—including short videos, graphics, emails, and WhatsApp broadcasts—tailored to resonate with the intended audience.
Analyze and interpret key growth metrics to generate actionable insights, then present findings through clear, concise reports. Leverage data-driven methodologies to uncover hidden opportunities and propose strategic initiatives that drive measurable growth.
Budget Management & Optimization: Efficiently allocate and optimize the growth marketing budget across paid media channels, performance-driven tools, and strategic activations to maximize ROI and ensure fiscal responsibility.
What We Look For In You
We are seeking a candidate with a strong foundation in technical proficiencies pertinent to the role. Proficiency in programming languages such as Python, Java, or C++ is essential, along with experience in software development methodologies, version control systems like Git, and familiarity with frameworks relevant to our technology stack. Additionally, knowledge of database management, including SQL, NoSQL, and data modeling, is required, as is an understanding of cloud platforms such as AWS, Azure, or Google Cloud. Problem-solving abilities, attention to detail, and the capacity to work collaboratively in a team environment are also critical. The ideal applicant will demonstrate adaptability to evolving technologies and a commitment to continuous learning.
A bachelor’s degree in Marketing, Business, Economics, Data Science, or a related discipline is required.
With a proven track record spanning three to five years in Growth Marketing or Performance Marketing, ideally within the Fintech, Banking, or SaaS sectors, you bring a dynamic blend of strategic insight and execution excellence.
Demonstrates a strong track record in Growth Marketing and Performance Marketing.
Achieved measurable success in expanding user acquisition and consistently meeting ambitious growth objectives.
Skilled in utilizing Meta Ads Manager, Google Ads, Google Analytics 4, and mobile attribution platforms to drive campaign performance and measure impact effectively.
Proficient in A/B testing methodologies, funnel optimization strategies, and established growth frameworks such as AA RRR (Pirate Metrics) and similar models.
Skilled in utilizing email and SMS platforms such as Breve, customer relationship management systems, and foundational analytics tools, with a preferred background in SQL.
Proficiency in creative tools such as Canva, Cap Cut, Figma, or equivalent software is required.
Seeking a candidate with excellent interpersonal abilities to complement technical proficiencies, including strong communication, collaboration, and problem-solving skills. The ideal applicant should demonstrate adaptability in dynamic environments, exhibit emotional intelligence, and maintain professionalism under pressure. Responsibilities will involve engaging with diverse stakeholders, resolving conflicts diplomatically, and fostering teamwork to achieve organizational objectives. Proficiency in active listening, negotiation, and time management is essential, along with a commitment to continuous personal and professional development. Prior experience in roles requiring high levels of interaction or customer-facing positions is advantageous.
Demonstrates exceptional analytical capabilities and a robust problem-solving approach.
Proven ability to convey ideas effectively and engage audiences through compelling narratives.
We value individuals who demonstrate strong ownership, innovative thinking, and the capacity to excel in a dynamic startup setting.
Driven by a results-focused mindset and a growth hacker approach, the ideal candidate demonstrates a relentless pursuit of measurable outcomes and innovative strategies for rapid expansion.
We are seeking a candidate whose responsibilities and qualifications align closely with our strategic objectives and operational priorities. The ideal individual will demonstrate a strong commitment to supporting our mission and driving initiatives that contribute to the organization’s long-term success. Proficiency in key competencies related to the role, along with a track record of achieving measurable outcomes, will be essential for excelling in this position. Additionally, the ability to collaborate effectively with cross-functional teams and adapt to evolving business needs will be critical to fulfilling the core duties of this role.
Drive measurable and steady expansion of the user base in a scalable and sustainable manner.
Drive growth in transaction volume and enhance overall platform revenue.
Develop a digital banking brand that earns unwavering trust and widespread affection among customers.
Drive sustainable growth in customer acquisition while ensuring robust unit economics remain intact.
Cultural competencies are non-negotiable aspects of our company culture, as they form the foundation of our organization’s values and principles. We prioritize these competencies in every team member, ensuring alignment with our mission and vision.
With a commitment to growth and collaboration, candidates should demonstrate humility by fostering a growth mindset, engaging in attentive listening, and recognizing the contributions of every team member.
We value contributions from every individual, irrespective of their position or seniority, ensuring that each team member’s input is recognized and leveraged for collective success.
Demonstrating integrity by maintaining openness in every interaction, communication, and decision-making process is essential.
Excellence entails relentlessly pursuing superior standards in performance, creative problem-solving, and client satisfaction to generate tangible, lasting results.
We value nurturing a culture rooted in empathy, care, and meaningful connections, ensuring every individual feels a deep sense of belonging and mutual respect.
Discipline involves consistently fulfilling commitments—delivering on promises at the agreed-upon time and quality level without requiring follow-up or reminders.
go to method of application
Qualified applicants are invited to submit their CV via email to damilola.aminu@terawork.com, with the position title clearly indicated in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
