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Home Jobs Lagos Social Media Marketing Strategist

Social Media Marketing Strategist

DynamicPlus Advisory  · Consulting

Full Time Lagos
Lagos
Deadline: 10 September 2026
Posted June 13, 2026

Job Summary

We are in search of a highly skilled and outcome-focused Digital Marketing Manager to spearhead and implement our digital marketing initiatives.

The successful applicant will spearhead efforts to enhance online presence, generate leads, foster customer interaction, and boost revenue by executing strategic digital marketing initiatives.

Key accountabilities encompass managing and overseeing daily operations to ensure seamless workflow, collaborating with cross-functional teams to align projects with strategic goals, and implementing policies and procedures to maintain compliance and operational excellence. Duties also include analyzing performance metrics to identify trends and areas for improvement, providing leadership and guidance to team members to foster professional growth, and representing the department in meetings, presentations, and stakeholder interactions. Additionally, responsibilities extend to developing and executing action plans to meet departmental objectives, monitoring resource allocation to optimize efficiency, and ensuring adherence to industry regulations and company standards.

Craft and execute integrated digital marketing strategies that are fully aligned with organizational goals and priorities.

Oversee the strategic implementation and continuous improvement of paid advertising initiatives across major digital channels, including Google Ads, Meta Ads, LinkedIn, and additional platforms.

Develop and implement strategic SEO, SEM, email marketing, and content marketing campaigns to drive engagement and achieve business objectives.

Evaluate and assess campaign effectiveness, delivering data-driven insights and strategic recommendations to enhance outcomes.

Oversee the company’s website operations to maintain high standards of user experience and maximize conversion rates effectively.

Develop and implement comprehensive digital content strategies designed to enhance brand visibility and foster deeper audience engagement.

Monitor and oversee marketing expenditures, guaranteeing optimal distribution of funds to maximize return on investment and strategic impact.

Perform comprehensive market research and detailed competitor analysis to uncover strategic growth opportunities.

Work collaboratively with cross-functional teams to uphold and reinforce uniform brand messaging across every communication platform and channel.

We seek a candidate who possesses strong analytical and problem-solving abilities, with proficiency in relevant software tools and systems. The ideal applicant will have a minimum of five years of experience in a similar role and hold a degree in a related field such as computer science, engineering, or business administration. Excellent communication and teamwork skills are essential, along with a proactive approach to identifying and addressing challenges. Familiarity with industry regulations and compliance standards is also required.

A Bachelor’s or Master’s degree in disciplines such as Marketing, Mass Communication, or Business Administration is required.

Professional marketing certifications are considered advantageous.

Seeking candidates with at least three years of hands-on experience in a comparable Digital Marketing position.

Demonstrated expertise in overseeing high-impact digital marketing initiatives that yield measurable results.

Proficiency in leveraging Google Analytics, Google Ads, SEO, SEM, and social media advertising platforms is essential.

This position requires strong capabilities in communication, analysis, and project management.

Proficient in analyzing data and deriving actionable insights to inform strategic decision-making processes.

Required Skills: Candidates must possess proficiency in [specific skill 1], [specific skill 2], and [specific skill 3]. Familiarity with [industry-standard tool or software] is essential, along with the ability to analyze complex data sets efficiently. Strong problem-solving capabilities and attention to detail are critical for success in this role. Prior experience in [relevant field or industry] is preferred, and excellent communication skills—both written and verbal—are necessary to collaborate effectively with cross-functional teams.

We specialize in developing comprehensive digital marketing strategies that drive measurable growth and engagement. Our approach involves conducting in-depth market research to identify target audiences, analyzing competitor landscapes, and leveraging data-driven insights to craft high-impact campaigns. Key responsibilities include overseeing multichannel initiatives, optimizing SEO and paid advertising efforts, and measuring performance through analytics to refine tactics continually. Additionally, we manage social media presence, content creation, and email marketing to foster brand loyalty and increase conversion rates. Candidates should possess a strong background in digital marketing, proficiency in analytical tools like Google Analytics, and expertise in platforms such as Google Ads and Meta Business Suite. Exceptional communication skills and a creative mindset are also essential to adapt strategies to evolving market trends and consumer behavior.

We are seeking a skilled professional adept in leveraging Google Ads and Analytics to drive measurable outcomes. The ideal candidate will possess a deep understanding of digital advertising strategies and data-driven decision-making. Your responsibilities will include developing and optimizing campaigns, analyzing performance metrics, and providing actionable insights to enhance ROI. Proficiency in Google Ads and Analytics platforms, along with experience in bid management, keyword research, and conversion tracking, is essential. Strong analytical skills and the ability to interpret complex data are required to refine targeting and improve campaign efficiency. Collaboration with cross-functional teams to align marketing efforts with broader business objectives will be expected.

SEO & SEM professionals are responsible for enhancing a company’s online presence through strategic optimization and targeted advertising. The role involves conducting comprehensive keyword research, optimizing website content, and analyzing performance metrics to improve organic search rankings. Additionally, they manage pay-per-click campaigns, oversee ad spend, and refine targeting to maximize return on investment. Familiarity with tools like Google Analytics, SEMrush, and Google Ads is essential, along with a strong understanding of search engine algorithms and data-driven decision-making. Excellent analytical skills, creativity, and the ability to collaborate with cross-functional teams are critical for achieving measurable growth in traffic, conversions, and revenue.

We seek a dynamic Social Media Marketing professional to develop and execute innovative digital strategies that enhance brand visibility and engagement across various platforms. Your responsibilities will include crafting compelling content calendars, managing paid advertising campaigns, and analyzing performance metrics to optimize reach and ROI. Strong expertise in platform-specific best practices is essential, along with a deep understanding of current trends, audience behavior, and analytics tools. Proficiency in tools like Meta Ads Manager, Google Analytics, and content scheduling software is required, and experience with SEO and influencer collaborations will be advantageous. The ideal candidate will demonstrate creativity, analytical rigor, and the ability to adapt swiftly to evolving digital landscapes while maintaining a consistent brand voice.

We seek a skilled Content Marketing professional to develop and execute engaging content strategies that resonate with target audiences, drive brand awareness, and generate leads. The ideal candidate will craft high-quality, SEO-optimized content across various platforms, including blogs, social media, email campaigns, and website copy. Proficiency in content management systems (CMS), analytics tools, and marketing automation platforms is essential, along with a strong understanding of SEO best practices and content performance metrics. Responsibilities include conducting audience research, collaborating with cross-functional teams to align content with business goals, and continuously optimizing strategies based on data-driven insights. A bachelor’s degree in marketing, communications, or a related field, along with proven experience in content marketing, is required. Exceptional writing, editing, and project management skills are critical to success in this role.

We seek a skilled professional to oversee and execute our email marketing initiatives, driving engagement and conversions through strategic campaigns. The role involves designing, developing, and maintaining email templates, ensuring brand consistency and responsiveness across devices. Responsibilities include segmenting audiences, crafting compelling content, and analyzing performance metrics to optimize future campaigns. Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and data-driven decision-making are essential. Additionally, collaboration with cross-functional teams—such as design, sales, and analytics—will be required to align messaging with broader marketing goals. Strong attention to detail, creativity, and a results-oriented mindset are critical for success.

We specialize in transforming raw data into meaningful insights by conducting thorough analysis and generating comprehensive reports. This role requires expertise in data collection, processing, and interpretation, along with proficiency in statistical methods and visualization tools. Candidates must possess strong analytical skills, attention to detail, and the ability to communicate findings effectively to stakeholders. Responsibilities include identifying trends, developing reports, and presenting actionable recommendations to support strategic decision-making.

Generates high-quality leads through strategic outreach and engagement initiatives to support sales growth. Collaborates with marketing teams to refine targeting criteria and optimize lead qualification processes. Conducts thorough research to identify potential prospects, leveraging CRM systems and market data for efficiency. Maintains detailed records of interactions and follow-ups to ensure timely and personalized communication. Tracks and analyzes lead performance metrics to assess campaign effectiveness and refine strategies as needed. Works closely with sales representatives to ensure seamless handoffs and maximize conversion opportunities.

Oversee financial planning, allocation, and monitoring to ensure efficient use of resources and adherence to budgetary constraints. Develop, review, and approve budgets in alignment with organizational goals and strategic initiatives. Analyze financial performance, identify variances, and implement corrective actions as necessary. Prepare comprehensive reports on budget performance for stakeholders and senior management. Collaborate with department heads to facilitate accurate forecasting and resource distribution. Ensure compliance with accounting standards, regulatory requirements, and internal policies throughout the budgeting process.

We are seeking a skilled professional well-versed in leveraging marketing automation tools to streamline campaigns and enhance efficiency. Proficiency in platforms such as HubSpot, Market, Pardon, or similar systems is essential, along with a strong understanding of lead nurturing, segmentation, and analytics. The ideal candidate will excel in automating workflows, optimizing email marketing strategies, and integrating tools with CRM systems to drive measurable results. Experience in A/B testing, reporting, and data-driven decision-making is required, while familiarity with SQL, JavaScript, or HTML is a plus. This role demands meticulous attention to detail, a results-oriented mindset, and the ability to collaborate effectively with cross-functional teams to achieve marketing objectives.

To access the application process, kindly follow the specified method of submission provided. This may involve completing an online form, submitting documents electronically, or sending materials via a designated platform. Ensure all required information is included and submitted within the stipulated deadline to be considered for the opportunity.

Interested candidates who meet the qualification criteria are encouraged to submit their CVs via email to cvs@dynamicplusservices@gmail.com.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

3 years

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