You will become part of a dynamic team where your contributions will directly shape outcomes, driving meaningful progress and fostering innovation within the organization. Your role will involve collaborating with cross-functional groups to deliver impactful results, ensuring alignment with strategic objectives while addressing critical challenges. Through your expertise and dedication, you will play a key role in advancing the team’s mission and enhancing overall performance.
As a member of the Creative & Product Design team, you will report to the Head of Design and collaborate closely with Product Designers, Motion Designers, and Brand Designers to define and refine Lem Fi’s visual and experiential identity across all platforms and interactions.
Lem Fi’s brand is experiencing rapid growth, mirroring the expansion of our product. In this role, you will assume a pivotal position in defining and executing our visual identity and creative direction across diverse initiatives, including campaigns, product marketing, social media, partnerships, and more. Far from being a mere execution-focused position, this opportunity empowers you to leverage your creative instincts to influence the visual experiences of millions of users.
You will collaborate with Marketing, Product, and Commercial teams to transform strategic plans and briefs into compelling visuals that resonate in highly competitive markets spanning the UK, Europe, North America, and Africa.
Our brand must authentically connect with immigrant communities worldwide, embodying a contemporary, reliable, and distinctly Lem Fi identity. In this role, you will shape its evolution as we expand into fresh markets and diversify our product offerings.
What you’ll be doing from day one
Responsibilities include overseeing the complete development of brand and marketing materials, from initial concept through final execution, spanning digital, social, print, and product marketing channels.
Maintaining and advancing Lem Fi’s visual identity to ensure uniformity across all platforms while driving the brand forward through innovative creative solutions.
Working in close partnership with the Marketing team, this role involves contributing to the development of campaign creative, paid media assets, social content, partnership collateral, and event materials.
Collaborating closely with Product Designers, we ensure brand consistency across both marketing-facing and in-app user experiences.
Maintaining and updating the design system and brand guidelines to ensure visual standards are consistently documented, accessible, and current.
Utilizing Adobe Creative Cloud, Figma, and Canva, you will be responsible for generating top-tier deliverables efficiently, demonstrating a commitment to both speed and precision in your work.
Who you are
A dynamic visual thinker, your portfolio demonstrates versatility—equally adept at developing compelling campaign concepts and rapidly designing a suite of social assets with precision and flair.
You possess an unwavering commitment to brand excellence, recognizing that every visual element—no matter how subtle—shapes brand perception. Your meticulous attention to detail ensures nothing escapes your scrutiny, even the finest nuances often overlooked by others.
You are a self-motivated and efficient professional who requires minimal supervision, proactively seeking clarification when necessary and delivering polished, finalized work without requiring extensive oversight.
In a dynamic, asynchronous-first setting, you excel at clear communication, proactively sharing work, embracing direct feedback, and adapting rapidly to drive continuous improvement.
Are you intrigued by the audiences Lem Fi serves and eager to explore the nuances of immigrant communities, including what visually resonates across diverse cultures and markets?
What you’ll bring
Seeking candidates with 2 to 5 years of hands-on experience in brand design, visual design, or a comparable creative capacity, preferably within a technology-driven company, startup environment, or agency specializing in consumer-facing brands.
We seek a robust portfolio showcasing expertise in brand identity development, campaign creative design, social and digital asset creation, and multichannel visual storytelling.
Proficiency in Adobe Creative Cloud (including Illustrator, Photoshop, and InDesign) is essential, as is experience with Figma and Canva. Familiarity with motion graphics and animation tools would be advantageous.
Demonstrated expertise in upholding and enhancing brand guidelines and visual systems is required.
You possess exceptional instincts for typography, layout, and color, enabling you to discern effective design choices and clearly communicate your reasoning.
The capacity to operate autonomously, efficiently organize your time across various assignments, and maintain consistent without constant oversight is essential.
Experience Required
2 - 5 years
