The position involves overseeing a diverse range of tasks, including project management, team collaboration, and ensuring adherence to company policies. Key duties include coordinating schedules, facilitating communication between departments, and monitoring progress to meet deadlines. Additionally, the role requires maintaining accurate records, conducting performance evaluations, and identifying areas for process improvement. Strong organizational skills and the ability to multitask in a fast-paced environment are essential, along with proficiency in relevant software tools.
Develop and implement comprehensive public relations strategies, ensuring alignment with organizational objectives and key messaging frameworks. Oversee the planning, coordination, and execution of PR campaigns, initiatives, and communications across diverse channels. Monitor industry trends, competitor activities, and media landscapes to identify opportunities and mitigate potential risks. Collaborate with cross-functional teams, including marketing, communications, and executive leadership, to integrate PR efforts with broader business goals. Track performance metrics, analyze outcomes, and refine strategies to enhance brand reputation, stakeholder engagement, and media presence.
Craft and execute integrated public relations initiatives and campaigns that are meticulously designed to align with and support the overarching business goals of each client.
Develop engaging narratives, strategic messaging frameworks, and brand stories tailored to resonate with specific audiences.
Spearhead the development and execution of comprehensive PR campaigns spanning traditional, digital, and emerging media platforms.
Media Relations & Stakeholder Engagement: You will cultivate and maintain relationships with journalists, influencers, and key stakeholders to enhance brand visibility and reputation. This role involves crafting compelling press releases, pitching stories, and managing media inquiries to secure favorable coverage. Additionally, you will organize press events, coordinate interviews, and serve as the primary spokesperson for the organization when necessary. A deep understanding of media landscapes, strong communication skills, and the ability to build trust with diverse audiences are essential. Proficiency in social media management and crisis communications will be advantageous.
Develop and sustain a strong network comprising journalists, editors, influencers, and media professionals spanning key industries.
Obtain prominent media placements, interviews, feature spreads, and thought leadership prospects for clientele.
Act as the designated liaison for all media-related inquiries, overseeing the dissemination of press releases and strategically pitching stories to outlets.
Foster and sustain strategic partnerships with essential stakeholders, such as governmental organizations, industry associations, and influential community representatives.
Content Development: Responsibilities include researching, ideating, and crafting high-quality content tailored to diverse platforms and audiences. The role demands proficiency in SEO principles, storytelling techniques, and adherence to brand guidelines. Collaboration with cross-functional teams—such as marketing, design, and subject-matter experts—is essential to ensure consistency and alignment with business objectives. Strong writing skills, creativity, and the ability to adapt tone and style for different media are required. Additionally, staying updated on industry trends and leveraging data analytics to refine content performance will be critical to success.
Craft and refine polished press releases, op-eds, speeches, briefing notes, media statements, and talking points to ensure clarity, impact, and professionalism.
Develop and curate client-facing materials such as reports, newsletters, case studies, and presentations to ensure consistent quality and messaging.
Maintain strict adherence to brand voice, factual precision, and strategic messaging alignment throughout all content.
Client management involves fostering and maintaining strong, mutually beneficial relationships with clients to ensure their satisfaction and long-term engagement. This role requires proactive communication, problem-solving skills, and a deep understanding of client needs to anticipate and address concerns before they escalate. Responsibilities include regular check-ins, addressing inquiries promptly, and collaborating with internal teams to deliver tailored solutions that meet or exceed client expectations. A client-centric approach, along with the ability to manage multiple accounts efficiently, is essential to drive retention and growth.
Serve as a primary point of contact for clients, fostering long-term partnerships by delivering strategic guidance and solutions tailored to their unique needs.
Conduct routine client meetings, compile status reports, and present quarterly performance evaluations.
Identify chances to enhance client accounts and expand retainer scope proactively.
Ensures rapid, strategic dissemination of accurate information during high-stakes situations to maintain public trust and organizational integrity. Crafts clear, concise messaging tailored to diverse audiences, including media, stakeholders, and the public. Monitors evolving developments, anticipates potential issues, and proactively addresses misinformation or inquiries. Collaborates closely with leadership, legal teams, and external partners to align communications with organizational policies and regulatory standards. Develops and maintains crisis communication plans, conducts drills, and refines response strategies based on lessons learned. Serves as the primary spokesperson or supports designated representatives with media training and prepared statements.
Assist in the formulation and implementation of crisis communication plans and reputation management strategies.
Offer strategic guidance in real-time communication strategies amid sensitive situations and crises that pose reputational threats.
Provide guidance and leadership to team members, fostering their professional growth through mentorship and development opportunities.
Offer expert counsel and leadership to junior PR officers and account assistants to foster their professional growth and development.
Work collaboratively with creative, digital, and strategy teams to develop cohesive, integrated solutions.
Collaborate on the creation and refinement of new business pitches, assist in the development of proposals, and contribute to agency-wide marketing initiatives.
Oversee the systematic tracking, evaluation, and documentation of performance metrics to ensure data-driven decision-making and compliance with organizational standards. Compile and analyze key indicators, generate insightful reports, and present findings to stakeholders to facilitate transparency and continuous improvement. Maintain accurate records, conduct periodic reviews, and recommend strategic adjustments based on analytical insights to optimize operational efficiency and achieve predefined objectives.
Monitor and evaluate media coverage, public relations metrics, and campaign effectiveness through the utilization of specialized monitoring tools.
Craft comprehensive monthly reports as well as specialized campaign analyses, presenting actionable insights and strategic recommendations.
Monitor industry developments, track competitor actions, and analyze changes in the media landscape to remain informed and proactive.
*Seeking a highly motivated professional to join our team, with a minimum of 3 years of experience in the relevant field and a bachelor’s degree in a related discipline. Strong communication and organizational skills are essential, along with proficiency in industry-standard software and tools. The ideal candidate will demonstrate problem-solving abilities, adaptability to evolving priorities, and a commitment to teamwork. Prior experience in project management or leadership roles is a plus. Excellent written and verbal communication skills are required, along with the ability to work independently and meet deadlines.*
A bachelor’s or master’s degree in Marketing Communications, Public Relations, Communications, Journalism, or a closely related field is necessary.
Professional certifications such as NIPR, CPR, or PSA will be considered a valuable asset for candidates.
A minimum of three years of progressively responsible public relations experience is required, preferably gained in a PR or communications agency environment.
Experienced in successfully obtaining media placements, overseeing client portfolios, and implementing integrated PR strategies across multiple channels.
Proven proficiency in both written and verbal English communication is essential.
Demonstrates exceptional media relations expertise, coupled with a robust and well-established professional network within the media industry.
Proficient in handling diverse client portfolios and meeting tight deadlines within the dynamic setting of an agency.
Experienced in utilizing media monitoring software such as Meltwater, Vision, and comparable solutions.
Required are exceptional emotional intelligence, outstanding interpersonal skills, and a proven ability to work effectively within collaborative environments.
Skilled in crisis communication, adept at maintaining composure amidst high-pressure situations.
Qualified individuals are encouraged to submit their CVs by emailing info@purple360hr.com, with the role title clearly indicated in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
