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Home Jobs Lagos Senior Marketing Strategy and Operations Manager

Senior Marketing Strategy and Operations Manager

Ziba Beach Resort  · Hotels & Restaurants

Full Time Lagos
Lagos
400,000 - 500,000/month
Deadline: 31 August 2026
Posted June 1, 2026

Oversee and execute a comprehensive range of duties encompassing strategic planning, operational management, and team leadership to ensure organizational objectives are met efficiently and effectively. Develop, implement, and monitor key performance indicators to evaluate progress toward goals, identifying areas for improvement and implementing corrective actions as necessary. Collaborate closely with cross-functional teams to foster alignment, streamline processes, and enhance productivity. Maintain meticulous compliance with industry regulations, company policies, and best practices to mitigate risks and uphold operational integrity.

Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Execute multichannel campaigns across digital, print, and social media platforms, ensuring alignment with business objectives and target audience insights. Monitor market trends, competitor activities, and performance metrics to refine strategies and optimize ROI. Collaborate with cross-functional teams—including sales, product development, and creative—to ensure cohesive messaging and seamless campaign execution. Analyze data to assess campaign effectiveness, identify key performance indicators, and recommend data-driven adjustments for continuous improvement. Oversee budget allocation, vendor partnerships, and agency collaborations to maximize efficiency and impact. Stay updated on industry best practices and emerging marketing technologies to maintain a competitive edge.

Craft and implement strategic marketing initiatives designed to enhance brand presence, boost occupancy rates, and drive revenue growth.

Oversee the online marketing executive to guarantee the resort’s digital footprint—spanning the website, social media channels, Google listings, OTA’s, and paid advertising platforms—remains at its highest standard.

Responsibilities include managing the development, execution, and analysis of campaigns across both digital and traditional marketing channels.

We are seeking a skilled Content Developer to conceive, research, and produce engaging, high-quality content tailored to diverse audiences and platforms. The ideal candidate will possess a strong command of written communication, a keen eye for detail, and the ability to adapt tone and style to meet specific brand or project requirements. Experience in content strategy, SEO optimization, and audience analysis is essential, along with proficiency in research methodologies and data-driven decision-making. Responsibilities include developing content briefs, drafting and editing original material, collaborating with cross-functional teams, and ensuring consistency across all content outputs. Familiarity with content management systems and basic graphic design tools is a plus. This role demands creativity, adaptability, and a deep understanding of digital content trends to drive engagement and achieve organizational goals.

Develop and oversee engaging content, including social media posts, blog articles, email newsletters, and promotional materials, ensuring consistency and high quality throughout all platforms.

Maintain uniform brand representation across every communication platform to uphold a cohesive and recognizable identity.

Capture and/or orchestrate the creation of visual content that highlights Ziba’s events, experiences, and facilities to effectively communicate its brand narrative.

We seek a dynamic professional to oversee brand strategy, public relations initiatives, and strategic partnerships, ensuring alignment with organizational goals. The ideal candidate will cultivate and sustain relationships with key stakeholders, media outlets, and industry leaders to amplify brand visibility and credibility. Responsibilities include developing and executing comprehensive PR campaigns, managing crisis communications, and fostering mutually beneficial partnerships to drive growth. Proficiency in media relations, brand positioning, and partnership negotiation is essential, along with exceptional written and verbal communication skills. A proven track record in brand management, PR strategy, and alliance development is required.

Enhance the resort’s brand identity while ensuring brand guidelines remain current and comprehensive.

Develop and oversee strategic partnerships with media organizations, influencers, and content producers to enhance brand visibility and engagement.

Forged strategic alliances to enhance brand presence, secure group reservations, and attract corporate retreat bookings.

We prioritize creating meaningful interactions and lasting impressions for every guest who visits. By actively listening to their needs and anticipating preferences, we ensure a personalized experience that exceeds expectations. Our team collaborates seamlessly to address inquiries, resolve concerns, and provide tailored recommendations, fostering a welcoming and memorable stay. Strong communication skills and a genuine passion for hospitality are essential to thrive in this role.

Establish and nurture relationships with travel agents and corporate partners to enhance collaboration and expand business opportunities.

Develop innovative promotional packages and event concepts designed to elevate guest appeal and capitalize on seasonal demand.

Market Research and Performance Analytics professionals drive data-driven decision-making by collecting, analyzing, and interpreting key market trends, competitive dynamics, and performance metrics. They provide actionable insights to leadership and stakeholders, supporting strategic planning, risk assessment, and performance optimization. Responsibilities include conducting detailed market analysis, benchmarking industry standards, developing forecasting models, and reporting on key performance indicators (KPIs) to evaluate organizational success. Requirements typically include a bachelor’s degree in business, economics, statistics, or a related field, along with proficiency in data visualization tools, advanced Excel skills, and experience with business intelligence platforms. Strong analytical, communication, and problem-solving abilities are essential for translating complex data into clear, strategic recommendations.

Perform comprehensive market research initiatives to identify and analyze current trends, competitive landscapes, and new business opportunities.

Monitor marketing performance through rigorous data analysis to identify trends, measure campaign effectiveness, and refine strategies for enhanced outcomes.

Oversee the marketing budget allocation and execute strategies with optimal cost efficiency.

Seeking a candidate with a minimum of three years in a relevant field, preferably in a managerial capacity, who demonstrates strong analytical skills and the ability to solve complex problems efficiently. Proficiency in industry-standard software, including Microsoft Office Suite and project management tools, is essential. Exceptional written and verbal communication abilities, both for internal collaboration and external stakeholder engagement, are required. The ideal applicant will possess a bachelor’s degree in a related discipline, hold relevant certifications if applicable, and exhibit a track record of leadership in driving team success. Familiarity with regulatory compliance and risk management frameworks is highly advantageous.

A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field is required; a Master’s degree in one of these disciplines is considered advantageous.

Demonstrates a strong track record in hospitality marketing, brand management, or a comparable professional capacity.

A solid grasp of digital marketing principles, current social media trends, SEO strategies, paid advertising methods, and analytical tools is essential.

Proficient in both written and verbal communication, with a strong ability to convey ideas clearly and effectively.

Dynamic, meticulous, and highly effective at juggling multiple projects with precision and adaptability.

Demonstrates exceptional leadership, strategic planning, and organizational skills with a proven ability to manage complex projects and teams effectively.

Thrives in high-pressure, fast-paced hospitality settings while maintaining composure and efficiency to meet dynamic demands.

Discover the advantages of becoming part of our team by exploring what sets us apart. Join a dynamic organization committed to innovation and growth, where collaboration and excellence drive success. As a valued member, you’ll contribute to meaningful projects while benefiting from professional development opportunities tailored to your career aspirations. We seek individuals passionate about their field, eager to embrace challenges, and dedicated to delivering exceptional results. Together, we cultivate a supportive environment that fosters creativity, recognition, and work-life balance.

At FIBA Beach Resort, you will become part of an innovative and fast-paced team committed to delivering exceptional guest experiences. This role presents a distinctive chance to influence the marketing strategies of one of Nigeria’s leading hospitality brands, contributing directly to the resort’s expansion and success.

Qualifications

BA/BSc/HND

Experience Required

4 years

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