The primary objective of this position is to oversee and execute key responsibilities aligned with the strategic objectives of the organization. The incumbent will be responsible for managing critical tasks, ensuring all operational and project-related activities are completed efficiently and effectively. Additionally, the role demands adherence to established policies and procedures, while actively contributing to team goals and fostering a collaborative work environment.
The Senior Director, Customer Development & Digital Commerce is responsible for aligning Customer Development, Digital Commerce, and System-wide execution to foster sustainable growth in volume, value, and market share. This position develops and implements a cohesive, Franchise-level strategy for customer and digital commerce, accelerating omnichannel expansion, reinforcing operational excellence, and cultivating forward-thinking commercial capabilities throughout the System. Operating within a multifaceted multi-bottler environment, the role coordinates alignment among franchise leadership, customer teams, bottling partners, and digital ecosystems to achieve enterprise-wide results.
Key Accountabilities
Craft and implement a comprehensive Customer Development strategy spanning all franchise channels, including Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel.
Drive sustainable increases in volume, value, and market share in alignment with the Annual Business Plans and Long-Range Plans.
Develop and execute a cohesive Digital Commerce and Digital Business Strategy as an integral component of commercial planning.
Drive the implementation and enhancement of B2B, e-commerce, and digital transformation initiatives for customers and bottlers to foster scalable growth and operational efficiency.
Oversee and synchronize a network of over 30 bottling partners, fostering operational excellence and cohesive system-wide collaboration.
Foster strategic alliances with customers and enterprises to drive digital innovation and mutual value creation.
Direct, mentor, and elevate a top-tier senior leadership team while serving as a catalyst for capability enhancement across Franchise teams.
We seek candidates with a proven track record of relevant experience and the necessary qualifications to excel in this role. The ideal candidate will possess a minimum of [X years] of experience in [specific field], along with [specific certifications or education]. Additionally, proficiency in [specific skills or tools] is required.
With a minimum of 15 years of progressively responsible leadership roles in fast-moving consumer goods (FMCG) or consumer product environments, you have honed your strategic and operational expertise.
Seasoned professionals with substantial experience in Customer Development, Commercial Strategy, Digital Commerce, or Operations are sought.
Demonstrated excellence in achieving outcomes within intricate, cross-market, and multipartner operational frameworks.
Proven expertise in leading teams, driving organizational change, and influencing executive stakeholders.
We seek a professional with proven expertise in identifying and leveraging critical capabilities to drive organizational success. The ideal candidate will possess the ability to assess key competencies, align them with strategic objectives, and implement solutions that enhance operational efficiency and effectiveness. Proficiency in analyzing performance metrics, identifying gaps, and developing targeted interventions is essential, along with strong problem-solving skills and a results-driven mindset. Experience in cross-functional collaboration and change management is required to ensure seamless integration of improvements across departments. The role demands meticulous attention to detail, exceptional analytical abilities, and the capacity to communicate insights clearly to stakeholders at all levels.
A strong track record in overall leadership, coupled with responsibility for profit and loss management, is essential.
Strategic and analytical mindset, coupled with a robust ability to execute plans effectively, characterizes this role.
With a proactive approach to agility and change leadership, we seek individuals who embrace transformation and drive organizational evolution.
Experienced in leveraging insights from consumer behavior, business markets, and digital ecosystems to drive strategic decision-making, with a strong ability to analyze and interpret complex data across multiple channels. Demonstrated expertise in identifying key trends and translating them into actionable solutions that enhance customer engagement, optimize commercial opportunities, and strengthen digital integration.
Skilled in crafting compelling narratives grounded in data and delivering clear, impactful messages to executive audiences.
Qualifications
BA/BSc/HND
Experience Required
15 years
