Oversee key account management responsibilities, including maintaining strong client relationships, driving revenue growth, and ensuring customer satisfaction across assigned accounts. Develop and execute strategic account plans to meet or exceed sales targets while identifying opportunities for upselling and cross-selling. Collaborate with internal teams such as marketing, product development, and customer success to align on objectives and deliver cohesive solutions. Monitor account performance, analyze sales data, and provide actionable insights to senior leadership to inform decision-making. Ensure compliance with company policies and industry regulations while fostering a culture of accountability and continuous improvement within the team.
The Area Sales Manager will be responsible for developing and executing strategic sales initiatives to drive revenue growth and expand market share for our fish feed products. This role involves overseeing sales operations to ensure alignment with organizational targets.
Responsibilities include identifying, engaging, and securing new distributors, dealers, and fish farm customers across designated regions, performing detailed needs evaluations, proposing customized product solutions, and finalizing mutually beneficial agreements through strategic negotiation.
To maintain a competitive edge in the market, track competitor activities, pricing strategies, promotional campaigns, and new product developments.
Develop thorough and precise forecasts of sales, along with comprehensive activity reports and in-depth performance analyses.
Consistently meet or surpass monthly and annual volume and margin goals across your designated territories by diligently tracking progress against key performance indicators. Identify performance gaps early, take corrective action, and refine your strategy to maintain high achievement levels throughout the year.
Work in partnership with internal departments such as logistics and finance to uphold superior customer service standards and guarantee prompt order fulfillment.
Execute strategic field activation initiatives to enhance brand visibility and expand market penetration for fish feed products throughout the North region, including the coordination of farmer education sessions and product demonstrations.
Negotiate sales agreements, pricing contracts, and volume commitments with major accounts, ensuring that all commercial terms comply with company pricing policies and margin objectives while maintaining local market competitiveness and addressing customer requirements effectively.
Conduct structured farm visits on a regular basis to prospective customers, leveraging each interaction to enhance relationships, evaluate current feeding practices, showcase the performance benefits of our products, and uncover opportunities for upselling and cross-selling that align with the customer’s production objectives and financial constraints.
Requirements
A recognized institution must confer either a Bachelor’s degree or a Higher National Diploma (HND) to qualify for consideration.
Minimum of three years of experience, ideally in a comparable business environment, is required.
Strong proficiency in communication, interpersonal engagement, negotiation strategies, and problem-solving methodologies is required.
Interested candidates are encouraged to submit their applications through the specified method provided.
To submit your application, please utilize the provided links on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
3 years
