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Home Jobs Lagos Marketing Manager

Marketing Manager

Ziba Beach Resort  · Hotels & Restaurants

Full Time Lagos
Lagos
400,000 - 500,000/month
Deadline: 31 August 2026
Posted June 1, 2026

Oversee a range of critical duties encompassing strategic planning, operational execution, and performance evaluation to ensure alignment with organizational objectives. Develop and implement policies, procedures, and best practices to enhance efficiency, compliance, and productivity across teams. Lead cross-functional initiatives, fostering collaboration and communication to drive project success and innovation. Monitor key performance indicators (KPIs) to assess progress, identify areas for improvement, and implement corrective actions as needed. Serve as a primary liaison between senior leadership and operational teams, providing transparent reporting and actionable insights to support data-driven decision-making. Cultivate a culture of accountability, continuous learning, and adaptability to meet evolving business demands and industry standards.

We are seeking a dynamic professional to develop and implement comprehensive marketing strategies, ensuring alignment with organizational objectives while driving brand awareness and revenue growth. The ideal candidate will oversee the planning, coordination, and execution of multichannel marketing campaigns, leveraging data-driven insights to optimize performance and maximize ROI. Responsibilities include market research, audience segmentation, content creation, digital advertising, social media management, and performance analysis. Proficiency in marketing analytics tools, SEO/SEM, and marketing automation platforms is essential, along with a bachelor’s degree in marketing, business, or a related field. Strong project management, creativity, and analytical skills are required to collaborate with cross-functional teams and deliver measurable results.

Craft and implement comprehensive marketing strategies aimed at enhancing brand awareness, boosting occupancy rates, and maximizing revenue generation.

Oversee the online marketing executive to maintain and enhance the resort’s digital visibility, including the website, social media channels, Google listings, OTA’s, and paid advertising platforms, ensuring they are optimized for maximum engagement and performance.

Develop, execute, and analyze campaigns across both digital and offline platforms, ensuring comprehensive oversight of their creation, deployment, and performance measurement.

We are seeking a skilled and creative Content Development professional to design and produce engaging, high-quality content tailored to our target audience. This role requires expertise in crafting compelling narratives, optimizing content for various platforms, and ensuring alignment with brand voice and marketing objectives. The ideal candidate will possess strong research, writing, and editing skills, along with proficiency in SEO and content management systems. Responsibilities include developing content strategies, collaborating with cross-functional teams, and analyzing performance metrics to refine and enhance content effectiveness. A keen eye for detail, adaptability to evolving trends, and a passion for storytelling are essential for success in this position.

Develop and oversee the creation of engaging content across multiple platforms, including social media, blogs, email newsletters, and promotional materials.

Maintain uniform brand messaging and visual identity across every communication platform utilized by the organization.

We are seeking someone to oversee the creation and coordination of visual content that effectively showcases Ziba’s experiences, events, and facilities.

We are seeking a dynamic professional to drive brand awareness, manage public relations initiatives, and cultivate strategic partnerships. The ideal candidate will excel in developing cohesive branding strategies, enhancing our media presence, and fostering collaborations that amplify our market reach. Responsibilities include crafting compelling narratives, engaging with media outlets, negotiating partnership agreements, and analyzing campaign performance to optimize future efforts. Proficiency in digital marketing, strong communication skills, and a proven track record in PR and partnership development are essential. The role demands creativity, strategic thinking, and the ability to build lasting relationships with stakeholders across industries.

Enhance the resort’s brand identity while ensuring brand guidelines remain current and comprehensive.

Develop and maintain strategic partnerships with media organizations, influencers, and content producers to enhance brand visibility and engagement.

Forging and nurturing high-impact collaborations to enhance brand recognition, secure group reservations, and facilitate corporate retreat bookings.

We are seeking a dynamic Guest Engagement professional to create meaningful connections with our guests, ensuring an exceptional experience throughout their visit. The ideal candidate will possess strong interpersonal skills and a passion for hospitality, with a proven ability to anticipate and respond to guest needs promptly. Responsibilities include managing inquiries, resolving issues with professionalism, and fostering a welcoming atmosphere that aligns with our brand’s standards. Proficiency in communication, both verbal and written, along with a customer-focused mindset, is essential. Prior experience in guest services or a related field is highly desirable, as is the ability to work collaboratively within a team to deliver outstanding service.

Forge strategic alliances with travel agents and corporate collaborators to bolster partnerships and drive business growth.

Craft compelling promotional packages and innovative event concepts designed to elevate guest engagement and capitalize on seasonal trends.

Collects and analyzes market data to provide actionable insights that drive strategic decision-making, while monitoring key performance indicators to evaluate business outcomes and identify opportunities for growth and efficiency improvements.

Perform comprehensive market research to track evolving trends, analyze competitor strategies, and identify emerging business opportunities.

Utilize data-driven insights to monitor and evaluate marketing performance, identifying key metrics for continuous campaign optimization.

Oversee the marketing budget to guarantee its efficient and cost-effective execution.

Handles all aspects of the project, monitoring progress, managing risks, and ensuring successful delivery within cost and schedule constraints. Requires a bachelor’s degree in a relevant field, at least five years of project management experience, strong leadership and communication skills, proficiency in project management tools, and a PMP or CAP certification. Responsible for developing project plans, coordinating teams, allocating resources, and maintaining stakeholder alignment.

A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related discipline is required, while a Master’s degree in a relevant field is highly advantageous.

Proficiency in hospitality marketing, brand management, or comparable professional experience is essential.

Strong proficiency in digital marketing strategies, social media dynamics, SEO methodologies, paid advertising platforms, and analytics tools is required.

Proficient in both written and oral communication with clarity and precision.

A dynamic professional with strong creativity, meticulous attention to detail, and the capacity to oversee and prioritize multiple projects concurrently.

Demonstrates exceptional leadership, strategic planning, and organizational skills.

Thrives in high-pressure, fast-paced hospitality settings with adaptability and composure.

Why consider joining our organization? We provide a dynamic work environment where your skills and contributions are valued and recognized. Our company fosters innovation and offers numerous opportunities for professional growth and development. With a commitment to excellence and a collaborative culture, we empower employees to achieve their full potential while driving meaningful impact in our industry.

At FIBA Beach Resort, you’ll become part of a progressive and vibrant team committed to delivering exceptional guest experiences. This role offers an exciting chance to influence the marketing strategy of one of Nigeria’s pioneering hospitality brands and contribute meaningfully to the resort’s expansion.

Qualifications

BA/BSc/HND

Experience Required

4 years

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