The Role
We seek a Creative Lead to collaboratively guide our branding and marketing efforts, driving the establishment, preservation, and evolution of Bottle King’s visual identity while elevating creative standards across all interactions.
As a dynamic strategist and implementer, you excel in both crafting the creative vision and bringing it to life through hands-on execution. You transform commercial goals into compelling concepts that elevate brand awareness, generate consumer desire, and drive sales—while maintaining the precision to deliver these initiatives consistently, aligned with brand identity and on schedule.
What You’ll Own
Drive strategic brand initiatives and ensure consistent, high-impact brand stewardship across all touchpoints, safeguarding brand integrity and fostering long-term growth while aligning with organizational objectives.
Develop and steward Bottle King’s brand identity, positioning, and visual standards to ensure consistency and growth.
Ensure strict adherence to established brand guidelines while maintaining their comprehensiveness and integrity.
Maintain a cohesive and high-quality representation at every point of customer interaction.
Spearhead strategic projects aimed at enhancing brand awareness and shaping its reputation.
Creative leadership is required to guide the vision and execution of projects, ensuring alignment with brand identity and strategic objectives. This role demands innovative thinking to develop compelling concepts and oversee their implementation from inception to completion. Strong communication skills are essential for collaborating with cross-functional teams, including designers, writers, and marketers, to deliver cohesive and impactful results. The ideal candidate will have a proven track record in creative direction, with a deep understanding of industry trends, design principles, and storytelling techniques to inspire and drive creative excellence.
Spearhead the conceptualization and implementation of campaigns, overseeing their entire lifecycle from initial briefing through to final delivery.
Craft compelling creative briefs and provide art direction for photography, video, advertising, and events with precision and impact.
Establish and uphold rigorous quality standards for all creative deliverables.
We develop and execute campaigns to drive commerce, focusing on strategic planning, execution, and performance analysis to optimize sales and customer engagement. This role involves collaborating with cross-functional teams to align marketing initiatives with commercial objectives, leveraging data-driven insights to enhance campaign effectiveness. Responsibilities include managing campaign budgets, analyzing key performance indicators, and identifying opportunities to improve conversion rates and customer retention.
Collaborate with the marketing team to develop cohesive campaigns that span multiple channels.
Craft engaging and impactful creative assets that bring to life launches, promotions, and seasonal campaigns.
Introduce innovative concepts that set Bottle King apart in the marketplace.
Spearheads the vision and execution of content and design initiatives, ensuring alignment with brand identity and strategic objectives. Oversees a diverse team of creatives, guiding them to produce high-quality, innovative content and design solutions that resonate with target audiences. Collaborates closely with cross-functional departments to integrate design thinking into broader business strategies, fostering a cohesive and impactful user experience. Demonstrates expertise in content strategy, visual design principles, and leadership, driving continuous improvement and excellence in all creative outputs.
Seasoned designers, content developers, photographers, videographers, and independent contractors collaborate to drive creative excellence.
Thoroughly evaluate and authorize creative materials prior to their release.
Responsible for managing production processes spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
We seek a candidate who will oversee all digital and social media activities, including strategy development, content creation, and execution across various platforms. The ideal professional will design and implement digital campaigns that drive engagement and brand awareness, while also monitoring performance metrics to optimize results. Additionally, they will collaborate with cross-functional teams to ensure consistency in messaging and brand identity. Strong analytical skills are required to evaluate campaign effectiveness, and proficiency in digital marketing tools and platforms is essential. A bachelor’s degree in marketing, communications, or a related field is preferred, along with prior experience in digital marketing or social media management.
Oversee content strategies and initiatives across various social media channels and the bottleking.ng platform.
Identify and proactively leverage nascent creative trends to gain a competitive edge.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative assets.
Overseeing production processes and managing projects to ensure timely completion and adherence to quality standards is a key responsibility. This involves coordinating cross-functional teams, monitoring progress, and resolving any operational challenges that may arise. Strong organizational skills, meticulous attention to detail, and the ability to multitask in a fast-paced environment are essential for success in this role. Experience in project management methodologies, such as Agile or Waterfall, as well as proficiency in project management tools, is often required. Effective communication and leadership are also critical to aligning stakeholders and driving projects forward efficiently.
Develop and manage creative calendars alongside production schedules to ensure seamless workflows and timely project execution.
Collaborate with internal stakeholders and external partners to ensure alignment and effective communication throughout all stages of projects.
Execute numerous campaigns simultaneously while maintaining strict adherence to both deadlines and allocated budgets.
At our organization, success is evaluated through a comprehensive set of performance indicators and key results that align with strategic objectives. Progress is tracked through regular assessments, data-driven insights, and feedback mechanisms to ensure continuous improvement and goal attainment. Our evaluation framework emphasizes measurable outcomes, efficiency metrics, and qualitative feedback to provide a holistic view of performance. By analyzing trends, benchmarking against industry standards, and fostering a culture of accountability, we ensure that every effort contributes meaningfully to our overarching mission.
Maintaining uniform brand representation across all marketing channels is essential, ensuring a cohesive and recognizable identity in every customer interaction.
The scope of the campaign encompasses expanding its visibility and fostering meaningful interactions with the target audience. This involves strategically increasing the number of individuals exposed to the campaign while also driving higher levels of engagement through compelling content, targeted messaging, and interactive initiatives. The objective is to amplify brand awareness and encourage active participation, thereby enhancing the overall effectiveness and impact of the campaign.
Our objective is to expand brand recognition and cultivate a broader audience.
Ensuring timely delivery of creative assets and efficient turnaround remain paramount priorities.
The caliber and impact of the creative deliverables remain paramount, ensuring each project meets established standards of excellence and resonates with the intended audience.
Driving growth in leads, sales, and overall revenue generation is a key focus of this role.
What You’ll Bring
Experience:
Seeking a candidate with a minimum of five years of experience in creative direction, brand management, advertising, or marketing.
Demonstrated expertise in brand development and team leadership, with a proven ability to foster and oversee creative initiatives.
A robust portfolio showcasing expertise in branding initiatives, strategic campaign development, and proven creative leadership capabilities.
Demonstrates expertise in a range of essential skills and proficiencies required to excel in the position. Exhibits strong analytical, problem-solving, and critical-thinking abilities to navigate complex challenges effectively. Maintains meticulous attention to detail and ensures accuracy in all tasks. Proficient in utilizing industry-standard software and tools to enhance productivity and efficiency. Communicates clearly and collaboratively with team members and stakeholders to achieve shared objectives. Adapts swiftly to evolving priorities and demands while maintaining high performance standards.
Dynamic branding and compelling visual narratives form the foundation of this role, requiring a keen eye for design and a deep understanding of audience engagement to craft stories that resonate and inspire.
A comprehensive understanding of marketing principles and consumer psychology is essential.
Proficient in design principles and methodologies, with an in-depth understanding of their application and integration into workflows.
You must possess exceptional verbal and written communication abilities along with strong presentation skills.
Balancing creative vision with practical business considerations is essential.
Expertise in overseeing projects and engaging stakeholders effectively is required.
Crafted proficiency in leveraging a variety of specialized software, applications, and technical instruments tailored to the role’s operational demands is essential. Familiarity with industry-standard platforms, programming languages, or digital tools required to execute tasks efficiently and meet project objectives is mandatory. Demonstrated ability to adapt to new technologies and integrate them seamlessly into workflows is highly valued.
Proficient in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is required.
We utilize cutting-edge social content creation tools to develop and curate engaging digital content across various platforms. These tools enable us to streamline the content creation process, ensuring high-quality that aligns with brand guidelines and resonates with target audiences. Our team relies on these tools to maintain consistency, track performance metrics, and optimize content strategies for maximum impact. Proficiency in these tools is essential for executing our content plans effectively and driving measurable results.
Proficient in video production and editing processes, with hands-on experience in both fields. Demonstrated ability to handle video creation and post-production tasks effectively.
Proficient in utilizing digital marketing platforms and analytics tools.
Nice to Have:
Background in retail, e-commerce, lifestyle, luxury, hospitality, fast-moving consumer goods (FMCG), or consumer brands is required.
Proven expertise in digital content trends and social-first marketing strategies is essential.
A proven track record in spearheading brand refresh initiatives or comprehensive rebranding projects is required.
Qualified candidates are encouraged to submit their CV along with a portfolio showcasing their top brand and campaign projects to hr@bottleking.ng, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
