Job Summary
The E-Commerce & Digital Growth Associate spearheads the expansion of the company’s online revenue streams, cultivates a robust digital footprint, and enhances customer interactions through all available e-commerce and digital channels.
This position entails overseeing website functionality, enhancing product listings, implementing digital marketing initiatives, evaluating performance metrics, and uncovering growth prospects to boost revenue while elevating the customer journey.
Key responsibilities include overseeing project execution to ensure adherence to timelines and budget constraints, leading cross-functional teams to deliver high-quality outcomes, and maintaining clear communication with stakeholders to align expectations. Additionally, the role involves analyzing performance metrics to identify areas for improvement, implementing strategic initiatives to enhance productivity, and ensuring compliance with company policies and industry regulations. The position also requires mentoring junior staff, fostering a collaborative work environment, and contributing to long-term organizational goals through innovative problem-solving and continuous process refinement.
Oversee the ongoing maintenance and enhancement of our Shopify store to ensure optimal performance, user experience, and up-to-date content.
Execute and enhance Meta (Facebook & Instagram) advertising campaigns to maximize performance and ROI while adhering to best practices in targeting, creative optimization, and budget allocation.
Develop, implement, and continuously refine Google Ads campaigns to maximize performance and achieve strategic objectives efficiently. Analyze data insights to adjust bids, targeting, and ad creatives, ensuring optimal return on investment and alignment with business goals. Monitor key performance metrics, troubleshoot underperforming elements, and apply best practices to enhance campaign effectiveness and scalability.
Enhance SEO strategies and elevate Google search rankings to drive organic traffic growth and improve online discoverability.
Develop and expand our organization’s social media footprint through strategic planning and execution, ensuring consistent brand messaging and engagement across all relevant platforms. Oversee content creation, community interaction, and performance analytics to drive audience growth and enhance online visibility. Collaborate with cross-functional teams to align social initiatives with broader marketing goals while staying current with digital trends and platform algorithms.
Track and analyze website traffic metrics, conversion rates, and overall sales performance to evaluate digital engagement and revenue outcomes.
Prepare and submit comprehensive performance reports on a weekly and monthly basis.
Key performance metrics will be used to evaluate success in this role, ensuring alignment with organizational objectives and measurable outcomes. Clear benchmarks will be established to assess productivity, efficiency, and overall contribution to team and company goals. Regular reviews will track progress against these indicators, providing data-driven insights to optimize performance and drive continuous improvement. Accountability will be maintained through transparent reporting and periodic evaluations, fostering a results-oriented environment.
This position will be evaluated primarily based on the following criteria:
We are seeking to expand our digital revenue streams, with a primary focus on enhancing our online sales performance through strategic initiatives and data-driven approaches. The ideal candidate will possess a proven track record in driving website revenue growth, supported by strong analytical skills and proficiency in digital marketing techniques. Responsibilities include optimizing conversion rates, leveraging SEO and PPC strategies, and collaborating with cross-functional teams to implement targeted campaigns. Additionally, the role requires expertise in web analytics tools, A/B testing methodologies, and the ability to translate insights into actionable business strategies. Familiarity with e-commerce platforms, customer segmentation, and performance metrics is essential for success in this position.
Drive measurable increases in website traffic through the implementation of strategic initiatives and data-driven optimization techniques. Analyze user behavior, market trends, and performance metrics to identify opportunities for improvement, then execute targeted campaigns to enhance visibility and engagement. Collaborate with cross-functional teams to align content, SEO, and paid advertising strategies with business objectives. Continuously monitor KPIs such as session duration, bounce rates, and conversion rates to refine approaches and sustain growth. Requires proficiency in analytics tools (e.g., Google Analytics), SEO best practices, and digital marketing platforms, along with a track record of delivering quantifiable traffic improvements.
Drives measurable improvements in search engine rankings, organic traffic, and user engagement through strategic optimization initiatives. Analyzes website performance data to identify opportunities for enhancing visibility and conversion rates. Implements on-page and technical SEO techniques, including keyword research, meta-tag optimization, and site structure improvements. Collaborates with content teams to align SEO strategies with content creation and publishing schedules. Monitors algorithm updates and industry trends to adapt strategies accordingly. Tracks and reports on key performance indicators (KPIs) to measure the effectiveness of SEO efforts. Requires proficiency in SEO tools such as Google Analytics, SEMrush, or Ahrefs, as well as a strong understanding of search engine algorithms and best practices.
We evaluate the financial performance of campaigns by calculating return on investment (ROI) and return on ad spend (ROAS), ensuring all marketing efforts generate measurable value. This role requires analyzing data to identify trends, assess efficiency, and optimize budget allocation for maximum impact. You will track key performance indicators, prepare detailed reports, and collaborate with cross-functional teams to refine strategies based on insights. Strong analytical skills, proficiency in data tools, and a results-driven mindset are essential for success in this position.
We drive customer acquisition growth through strategic initiatives and targeted outreach, ensuring a steady influx of new clients to expand market reach. Our focus includes identifying high-potential prospects, leveraging data-driven marketing techniques, and optimizing conversion strategies to maximize return on investment. By analyzing market trends and customer behavior, we refine our approach to attract and engage the right audience effectively. Additionally, we collaborate with cross-functional teams to align acquisition efforts with broader business objectives, fostering sustainable long-term growth.
Requirements
A minimum qualification of a Bachelor’s degree or Higher National Diploma in Marketing, Mass Communication, Business Administration, Computer Science, or a closely related discipline is required.
A minimum of two years of professional experience in Digital Marketing, E-Commerce, or Performance Marketing is required.
Possesses in-depth familiarity with Shopify’s platform and functionalities.
Proven expertise in managing Meta Ads and Google Ads campaigns is required.
Proficient knowledge of search engine optimization principles is required.
Proficiency in utilizing Google Analytics and Search Console is required.
Demonstrated proficiency in analyzing data and generating insightful reports is essential for this role.
Proficient in leveraging cutting-edge AI technologies to enhance content creation and audience engagement strategies.
Location preference is flexible, with consideration given to candidates who can work on-site in designated offices or remotely from approved locations.
Preferred candidates are those located in Secular, Saba, Maryland, IKEA, or nearby regions.
Interested applicants must submit their applications via email to hr@zorkleshop.com, ensuring the job title is included in the subject line.
Qualifications
BA/BSc/HND
