Job Summary
Reverse Aesthetics Clinics Limited is searching for a highly proficient and outcome-focused Digital Marketer to enhance our team. The preferred candidate will possess substantial expertise in digital marketing, paid advertising, website management, and lead generation strategies, while thriving in a dynamic and fast-paced setting.
Oversee and execute key operational duties, ensuring alignment with organizational objectives and industry standards. Coordinate cross-functional teams to streamline processes and enhance productivity. Analyze performance metrics to identify trends, implement corrective actions, and drive continuous improvement initiatives. Maintain compliance with regulatory requirements while fostering a culture of accountability and professional development among staff. Prepare detailed reports for leadership, outlining progress, challenges, and strategic recommendations.
Overseeing and regularly refreshing the company’s website to ensure its accuracy, performance, and alignment with current standards and objectives.
We manage and enhance Meta Ads campaigns, including those on Facebook and Instagram, to maximize performance and ROI. This involves strategic planning, continuous monitoring, and data-driven optimizations to achieve campaign objectives efficiently.
Developing and executing Google Ads and YouTube Ads campaigns represents a core responsibility within this role, requiring strategic planning, continuous optimization, and performance analysis to maximize return on investment and achieve campaign objectives. This involves crafting compelling ad creatives, conducting thorough keyword research, and leveraging advanced targeting techniques to reach the most relevant audiences. Additionally, the position demands regular monitoring of key performance metrics, A/B testing of ad variations, and data-driven adjustments to enhance campaign effectiveness and drive measurable results.
Execute TikTok Ads campaigns, leveraging the platform’s advertising tools to reach target audiences effectively. Develop and implement strategies to maximize engagement, conversion rates, and return on investment. Analyze performance metrics, such as click-through rates and impressions, to refine targeting and optimize ad spend. Collaborate with creative teams to produce high-quality ad content aligned with brand objectives. Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in campaign performance. Ensure compliance with TikTok’s advertising policies and maintain up-to-date knowledge of platform updates and best practices.
Execute X (Twitter) advertising campaigns with precision and strategic intent to maximize engagement, brand visibility, and conversion metrics. Analyze audience demographics, behaviors, and trending topics to refine targeting parameters, ensuring alignment with broader marketing objectives. Monitor real-time performance through analytics tools, adjusting bids, creatives, and audience segments to optimize return on investment (ROI) and cost-per-acquisition (CPA). Collaborate with cross-functional teams—including design, content, and analytics—to develop compelling ad copy, visuals, and landing pages that resonate with the target audience. Stay updated on platform algorithm changes, ad policies, and emerging trends to maintain compliance and leverage new features for improved campaign efficacy. Track key performance indicators (KPIs) such as click-through rates (CTR), impressions, and conversions, providing detailed reports to stakeholders on a regular cadence.
Manages email marketing initiatives and automated workflows, ensuring seamless delivery and engagement across target audiences.
Overseeing campaign performance metrics and compiling detailed reports
To develop innovative strategies aimed at enhancing brand recognition, fostering deeper audience engagement, and driving higher conversion rates.
Collaborating effectively with the content and operations teams, this role plays a pivotal part in accelerating business growth through strategic alignment and cross-functional initiatives.
Perform market research and competitive analysis as needed to inform strategic decisions and maintain a competitive edge.
Supporting the development and implementation of online customer acquisition initiatives serves as a key responsibility.
Seeking candidates with a minimum of 5 years of experience in a relevant field, along with a Bachelor’s degree in an applicable discipline. Proficiency in industry-standard software and tools is essential, as well as strong analytical and problem-solving abilities. Excellent written and verbal communication skills are required to collaborate effectively across teams. The ideal applicant must demonstrate adaptability to dynamic work environments and a commitment to continuous learning. Candidates should possess a proven track record of meeting deadlines and managing multiple priorities efficiently. Knowledge of compliance standards and regulatory requirements is also necessary.
A minimum of two years of hands-on experience in the field of digital marketing is required.
Demonstrates extensive expertise in overseeing and maintaining websites with a proven track record.
A solid grasp of Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and X (Twitter) Ads is essential for this role.
Proficiency in email marketing and campaign automation is required.
Proven capability in evaluating campaign effectiveness and optimizing return on investment through strategic adjustments.
Comprehensive communication abilities and strong organizational proficiency are essential for this position.
Proven proficiency with digital marketing software and data analytics platforms is required. Candidates should possess hands-on experience leveraging these technologies to track performance, optimize campaigns, and derive actionable insights from consumer behavior data.
Proactively drives innovation, demonstrates strong creativity, and consistently delivers measurable results.
A six-month probationary period is required as a standard practice to thoroughly assess performance and suitability for the role. During this time, the employee will undergo regular evaluations to ensure alignment with company expectations and operational requirements.
The candidate who succeeds in this position will first complete a two-week probationary period prior to shifting to a fully remote work arrangement.
Compensation is offered on a competitive basis, commensurate with experience and qualifications, ensuring alignment with industry standards for similar roles. The position provides a comprehensive benefits package, including health insurance, retirement savings options, and paid time off, to support overall well-being and work-life balance. Additional perks may include professional development opportunities, flexible work arrangements, and other incentives designed to foster employee satisfaction and retention.
A monthly remuneration of N150,000 is offered for this position.
Qualified applicants are encouraged to submit their CVs to reverseaestheticshr@gmail.com, ensuring the position title is clearly stated in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
