Job Summary
The E-Commerce & Digital Growth Associate spearheads initiatives to enhance the company’s online sales performance, strengthen its digital footprint, and foster customer engagement across all e-commerce and digital channels.
This position entails overseeing website functionality, refining product listings, implementing digital marketing initiatives, evaluating performance metrics, and uncovering strategic growth avenues to drive revenue and elevate customer satisfaction.
Oversee and execute a comprehensive range of critical duties, ensuring alignment with organizational objectives and operational standards. Lead and coordinate initiatives to enhance efficiency, productivity, and stakeholder satisfaction while maintaining compliance with established policies and regulations. Collaborate with cross-functional teams to drive project success, resolve challenges, and optimize resource allocation. Monitor progress, evaluate outcomes, and implement corrective actions to achieve measurable results. Foster a culture of accountability, innovation, and continuous improvement through clear communication and strategic decision-making.
Oversee and maintain our Shopify platform, ensuring its content, functionality, and design remain current and aligned with business objectives. This includes regular updates to product listings, inventory tracking, and site navigation to enhance user experience. Additionally, monitor website performance, troubleshoot technical issues, and implement necessary improvements to optimize speed, security, and conversion rates. Collaboration with cross-functional teams, such as marketing and design, may be required to align the site with ongoing campaigns and branding initiatives.
Develop and enhance Meta (Facebook & Instagram) advertising campaigns to maximize performance and ROI. Analyze ad metrics, refine targeting strategies, and implement A/B testing to improve engagement and conversion rates. Monitor campaign budgets and adjust bids as necessary to ensure optimal allocation of resources, ensuring alignment with overarching marketing objectives and brand guidelines.
Develop, implement, and continually refine Google Ads campaigns to maximize performance and achieve marketing objectives efficiently.
Enhance search engine optimization (SEO) strategies to elevate Google search rankings and increase online visibility.
Oversee and expand our organization’s social media footprint, enhancing engagement and reach across various platforms.
Track and analyze website traffic patterns, conversion rates, and overall sales performance metrics to identify trends and opportunities.
Compile and distribute weekly and monthly performance reports to stakeholders, summarizing key metrics, trends, and insights to facilitate informed decision-making and strategic planning. Ensure reports are accurate, timely, and presented in a clear, concise format aligned with organizational standards and stakeholder needs.
Measure success by tracking key performance indicators (KPIs) that reflect progress toward strategic objectives and operational efficiency. These metrics provide data-driven insights to evaluate performance, identify trends, and guide informed decision-making. Regular monitoring of KPIs ensures alignment with business goals, highlights areas for improvement, and supports continuous growth and accountability within the organization.
The success of this position will be evaluated based primarily on the following criteria:
We are seeking a results-driven professional to spearhead website sales growth initiatives. The ideal candidate will develop and implement strategic plans to increase online revenue, leveraging data analytics to identify opportunities and optimize conversion rates. Responsibilities include overseeing digital marketing campaigns, enhancing user experience, and collaborating with cross-functional teams to align sales and marketing strategies. Applicants must possess a proven track record in e-commerce, digital sales, or related fields, along with expertise in SEO, PPC, and CRM tools. Strong analytical and communication skills are essential, as is the ability to drive measurable results in a fast-paced environment.
We are seeking to enhance our online presence by driving a significant increase in website traffic through strategic digital marketing initiatives. This role requires expertise in search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to attract and engage a broader audience. The ideal candidate will analyze website performance metrics, identify growth opportunities, and implement data-driven campaigns to boost visibility and conversion rates. Proficiency in tools such as Google Analytics, SEMrush, or Ahrefs is essential, along with a strong understanding of user behavior and conversion optimization. Strong analytical skills and the ability to adapt to evolving digital trends are critical for success in this position.
Enhances search engine visibility through strategic optimization techniques, ensuring content ranks higher in organic search results. Monitors key performance metrics such as keyword rankings, traffic trends, and conversion rates to assess effectiveness. Collaborates with content teams to integrate SEO best practices into content creation and development processes. Conducts thorough keyword research and competitor analysis to identify opportunities for improvement. Implements on-page and technical SEO adjustments to enhance site structure, speed, and craw lability. Stays updated with algorithm changes and industry trends to adapt strategies accordingly. Utilizes tools like Google Analytics, SEMrush, or Ahrefs to gather insights and track progress. Reports findings and recommendations to stakeholders to drive data-informed decisions.
We evaluate marketing campaign performance by analyzing return on investment (ROI) and return on ad spend (ROAS) to ensure optimal allocation of resources and maximize revenue growth. This role requires expertise in financial metrics, data interpretation, and strategic decision-making to enhance campaign efficiency. Responsibilities include tracking KPIs, conducting cost-benefit analyses, and providing actionable insights to refine targeting and budget distribution. Proficiency in analytics tools, financial modeling, and cross-functional collaboration is essential for driving measurable improvements in campaign profitability.
Drives customer acquisition growth through strategic initiatives and targeted campaigns. Develops and implements innovative strategies to attract new customers while optimizing conversion rates and enhancing brand visibility. Leverages data-driven insights to identify high-potential customer segments and tailors outreach efforts accordingly. Collaborates cross-functionally to ensure seamless execution of acquisition tactics and maintains a strong focus on measurable results and continuous improvement.
We seek a highly motivated candidate with strong analytical skills and a minimum of five years of relevant experience in a similar role. Proficiency in industry-standard software and tools is essential, along with excellent communication and teamwork abilities. The ideal applicant will demonstrate a proven track record of delivering results under tight deadlines while maintaining attention to detail. A bachelor’s degree in a related field is required, and additional certifications are a plus. Knowledge of compliance regulations and project management methodologies is also necessary to ensure successful execution of duties.
A bachelor’s degree or Higher National Diploma (HND) in Marketing, Mass Communication, Business Administration, Computer Science, or a closely related discipline is required.
With a minimum of two years of hands-on experience in Digital Marketing, E-Commerce, or Performance Marketing, candidates should possess a solid background in these fields.
Possesses comprehensive expertise in the Shopify platform, including its core functionalities, customization capabilities, and app integrations, ensuring seamless e-commerce operations and optimal user experiences.
Proven expertise in managing both Meta Ads and Google Ads campaigns is required.
Proficient in search engine optimization (SEO) principles and practices, with the ability to enhance online visibility and drive organic traffic through strategic implementation of keywords, content optimization, and technical SEO techniques.
Possesses practical experience with Google Analytics and Search Console, including proficiency in tracking, analyzing, and interpreting website traffic data and search performance metrics to inform strategic decisions.
Proven ability to analyze complex data and produce clear, insightful reports.
Skilled in leveraging cutting-edge AI technologies to enhance content creation and audience engagement strategies.
Seeking a qualified candidate who prefers roles in specific geographic areas, as this position necessitates on-site presence or proximity to designated locations. The ideal applicant should be willing to relocate or commute to meet operational demands. Familiarity with local regulations, market conditions, or industry standards in the preferred regions is advantageous. Strong adaptability and organizational skills are essential to navigate varying logistical requirements and regional nuances effectively.
Preferred candidates are those located in or near Secular, Saba, Maryland, and IKEA.
Candidates who meet the qualifications are invited to submit their applications to hr@zorkleshop.com, with the job title clearly indicated in the email subject line.
Qualifications
BA/BSc/HND
