Growth and Marketing Specialist role encompasses strategic development and execution of initiatives designed to enhance brand presence, drive customer acquisition, and maximize revenue growth. Responsibilities include analyzing market trends, optimizing marketing campaigns, and leveraging digital platforms to reach target audiences effectively. The ideal candidate will possess expertise in data-driven decision-making, proficiency in marketing automation tools, and a strong track record of achieving measurable results in previous marketing roles. Additionally, the position requires excellent communication skills for collaboration with cross-functional teams and stakeholders to align marketing strategies with broader business objectives.
Reporting directly to the Chief Executive Officer, this role is accountable for providing strategic guidance and operational leadership to ensure the organization achieves its long-term objectives. The position involves close collaboration with senior leadership to align executive vision with day-to-day business operations, fostering a culture of accountability, innovation, and growth. Key responsibilities include overseeing high-impact initiatives, driving performance metrics, and ensuring compliance with corporate governance standards. The ideal candidate will possess advanced leadership experience, exceptional decision-making skills, and a proven track record of delivering measurable results in a dynamic and competitive environment.
To fulfill the designated role, the primary objective is to carry out the key responsibilities and essential functions associated with the position, ensuring alignment with the organization’s strategic goals and operational needs. This entails performing a range of duties that contribute to the overall success of the team or department, while adhering to established policies, procedures, and industry standards. The role requires an individual with a strong skill set, relevant experience, and the ability to collaborate effectively with cross-functional teams to drive results and achieve key performance indicators. Additionally, the position demands a proactive approach to problem-solving, exceptional communication skills, and a commitment to continuous professional development.
The Growth and Marketing Specialist will spearhead comprehensive growth initiatives for Kyle Digital Bank, overseeing the entire process from strategy to execution. This position is tasked with developing and implementing high-impact growth strategies aimed at accelerating user acquisition, activation, retention, and revenue expansion. You will combine innovative marketing approaches with data-driven analysis, continuous experimentation, and product-led growth methodologies to scale the platform effectively within a competitive fintech landscape.
What you will be doing everyday
Growth Strategy Development: Formulate and execute comprehensive growth strategies spanning the entire marketing funnel, addressing Acquisition, Activation, Retention, Revenue, and Referral stages.
We are seeking a skilled professional to oversee paid channels such as Meta Ads and Google Ads, as well as organic strategies, to effectively acquire premium-quality users at scale while driving down Customer Acquisition Cost.
Campaign ideation and execution involves strategizing and implementing integrated marketing initiatives across multiple channels, such as social media platforms, email and SMS marketing, content creation, referral programs, and in-app communications.
We are responsible for overseeing all Kyle social media channels, fostering active and engaged communities, and producing content designed to generate significant engagement and virality.
Develop and implement targeted retention initiatives, including reactivation campaigns and loyalty programs, aimed at enhancing user engagement and encouraging repeat transactions.
Product-Led Growth & Experimentation: Pinpoint growth loops, conduct swift A/B tests, and collaborate closely with the Product team to enhance onboarding, feature adoption, and user journeys.
Develop and execute a dynamic content and creative strategy to produce engaging marketing materials—such as short-form videos, visual graphics, email campaigns, and WhatsApp broadcast messages—that effectively connect with and resonate among the intended user base.
Data Analytics & Insight: Monitor, evaluate, and present essential growth metrics through systematic tracking and analysis. Utilize data-driven insights to uncover opportunities and propose strategic initiatives for expansion and development.
Oversee the allocation and optimization of the growth marketing budget, ensuring efficient utilization across paid media channels, performance tools, and strategic activations.
What We Look For In You
Experienced professionals should possess proficiency in a range of technical skills, including but not limited to software development, systems analysis, and database management. Familiarity with programming languages such as Python, Java, or C++ is essential, along with expertise in cloud platforms like AWS or Azure. Strong problem-solving abilities and a keen attention to detail are equally important, as is the capacity to collaborate effectively within cross-functional teams. Candidates must also demonstrate experience with DevOps practices, cybersecurity principles, and agile methodologies to ensure adaptability in dynamic work environments.
A bachelor’s degree in Marketing, Business, Economics, Data Science, or a closely related discipline is required.
With a preference for candidates from the Fintech, Banking, or SaaS sectors, this role requires three to five years of practical expertise in Growth Marketing or Performance Marketing.
Established mastery in both Growth Marketing and Performance Marketing strategies is essential.
Proven track record in accelerating user acquisition and consistently achieving ambitious growth objectives.
Proven expertise in utilizing Meta Ads Manager, Google Ads, Google Analytics 4, and mobile attribution tools is required.
Proven expertise in A/B testing methodologies, conversion funnel optimization, and established growth frameworks such as AA RRR (Pirate Metrics) and similar models.
Proven expertise in utilizing email and SMS platforms such as Breve, alongside robust CRM tool proficiency and foundational analytics skills, with SQL knowledge considered advantageous.
Proficiency in utilizing design and editing software such as Canva, Cap Cut, Figma, or comparable creative applications is required.
We are seeking a professional with exceptional interpersonal abilities, including strong communication, teamwork, and problem-solving skills. The ideal candidate should demonstrate adaptability, emotional intelligence, and a customer-focused mindset in a dynamic work environment. Proficiency in collaboration across diverse teams and the capacity to manage multiple priorities under pressure are essential. Additionally, we value individuals who exhibit leadership qualities, a willingness to mentor others, and a commitment to continuous personal and professional development.
Demonstrates exceptional analytical abilities and a robust problem-solving aptitude.
Proven ability to convey ideas clearly and compellingly through both written and verbal communication, with a strong aptitude for crafting engaging narratives.
Demonstrates a strong sense of accountability, innovative thinking, and the capacity to excel in a dynamic startup setting.
Driven by measurable outcomes, this individual embodies a growth hacker mindset.
This position is designed to ensure the role’s objectives and responsibilities are in full harmony with the organization’s strategic priorities, fostering a cohesive approach to achieving long-term success and sustainable growth. The ideal candidate will demonstrate a clear understanding of the company’s mission and values, applying this insight to drive meaningful contributions while aligning day-to-day tasks with broader corporate objectives. Strong analytical skills, adaptability, and a proactive mindset are essential to effectively bridge individual performance with overarching company goals. Additionally, the role requires collaboration across departments to reinforce alignment and optimize collective impact.
Drive the expansion of a robust, long-term user base in a scalable and sustainable manner.
Enhance transactional throughput and drive revenue growth for the platform.
Develop a digital banking brand that cultivates trust, fosters strong connections, and earns widespread customer affection.
Drive sustainable customer growth while ensuring robust unit economics remain intact.
Cultural competencies remain a non-negotiable aspect of our organizational ethos, forming the cornerstone of our company’s values and guiding principles. These competencies are essential for fostering an inclusive, collaborative, and high-performing work environment where diversity is celebrated, and mutual respect is paramount.
Proactively fostering a growth-oriented perspective, demonstrating sincere receptiveness to feedback, and consistently acknowledging the unique contributions of each team member are essential traits for this role.
Every position, from entry-level to senior leadership, plays a critical role in driving meaningful impact. The organization values dedicated contributions from all team members, ensuring that individual efforts align with collective goals to foster growth and innovation.
Demonstrate unwavering integrity by fostering openness in every interaction, communication, and decision-making process.
Excellence is achieved by consistently pursuing the highest standards in execution, fostering innovation, and ensuring superior service delivery, all with the goal of driving meaningful impact.
Crafting a culture rooted in empathy, care, and connection, where belonging and mutual respect thrive.
Consistently following through on commitments—delivering what was promised, when it was promised, and to the agreed-upon standard—without requiring follow-up or supervision.
We welcome applications submitted through our designated method. To ensure consideration, kindly follow the established procedure for applying. Please adhere strictly to the outlined steps to complete your submission accurately.
Interested and qualified individuals are requested to submit their CVs via email to damilola.aminu@terawork.com, with the job title clearly indicated in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
