Urban Wish is developing Nigeria’s premier lifestyle and services marketplace, designed to deliver trusted experiences across diverse categories through a unified, intuitive platform.
Seeking a dynamic and results-driven Creative Marketing & Brand Associate to lead the development and expansion of the Urban Wish brand across digital platforms.
This position is well-suited for an individual with a solid grasp of the following competencies:
In today’s digital landscape, understanding social media culture is essential for effective engagement and communication strategies across various platforms. Candidates should demonstrate proficiency in recognizing trends, analyzing audience behavior, and adapting content to align with evolving online dynamics. Familiarity with platform algorithms, viral challenges, and community expectations is crucial for fostering meaningful interactions and driving impactful outreach. Strong analytical skills and creativity are required to interpret cultural nuances and craft resonant messaging that resonates with diverse online communities.
We are seeking a skilled digital storyteller to craft compelling narratives through multimedia platforms, leveraging text, visuals, audio, and interactive elements to engage audiences. The ideal candidate will possess expertise in video editing, graphic design, and social media strategy, with a strong understanding of storytelling techniques tailored for digital formats. Responsibilities include developing content calendars, producing high-quality digital assets, and analyzing audience metrics to refine storytelling approaches. Candidates must demonstrate proficiency in industry-standard software such as Adobe Creative Suite, Final Cut Pro, or similar tools, along with a portfolio showcasing innovative digital storytelling projects. A bachelor’s degree in communications, marketing, or a related field is preferred, though equivalent experience will be considered.
We specialize in refining brand positioning to align with contemporary market dynamics, ensuring a distinctive and competitive market presence. Our approach involves crafting strategic frameworks that highlight unique value propositions while addressing evolving consumer expectations. This role demands a keen understanding of industry trends, consumer behavior, and competitive landscapes to develop and implement positioning strategies that drive brand relevance and growth.
Skilled in conveying messages through visual means, we seek a candidate who excels in graphic design and communication.
You should feel at ease and proficient in both:
Crafting innovative marketing strategies and initiatives to drive brand awareness, engagement, and growth, while identifying target audiences and tailoring campaigns to meet their needs and preferences.
Developing the necessary visual and digital resources to support project execution.
What You’ll Do
Develop and oversee Urban Wish’s social media strategy across channels including Instagram, TikTok, LinkedIn, X, and additional platforms.
Craft compelling branded content, campaigns, and innovative storytelling concepts to captivate audiences and reinforce brand identity.
Craft visually compelling social media graphics, dynamic carousels, polished newsletters, eye-catching banners, and a wide range of marketing collateral to elevate brand presence and engagement across digital platforms.
Assist in the execution of digital marketing campaigns and contribute to the enhancement of brand development initiatives.
Assist in upholding a cohesive visual identity and brand voice across every customer interaction point.
Collaborate closely with the founders and product team to develop and execute launch campaigns and growth strategies.
Devise innovative concepts for content strategy, influencer collaborations, partnerships, and community engagement initiatives to enhance brand visibility and audience connection.
Provide support in the execution of email marketing initiatives and promotional campaigns.
Monitor and analyze key performance indicators related to content engagement and effectiveness.
Requirements
Proficient in social media marketing and digital brand positioning, with a comprehensive grasp of industry best practices and strategic implementation to enhance brand visibility and engagement.
Proficiency in graphic design software is essential, including experience with Canva, Figma, Adobe Suite, or comparable platforms.
Capable of developing sophisticated visual content and marketing materials with minimal supervision.
Possesses a keen eye for aesthetics, branding principles, and contemporary design trends, ensuring visually compelling and strategically aligned outputs.
Proficient in crafting compelling written content and demonstrating exceptional communication abilities.
Driven by initiative and enthusiasm, the ideal candidate thrives in dynamic startup environments, demonstrating a proactive mindset and the ability to work independently with minimal supervision.
Capable of working autonomously with efficiency and urgency, while maintaining a strong sense of accountability and adaptability in dynamic environments.
Proficiency in overseeing brand or corporate social media platforms constitutes a notable asset.
Nice to Have
Candidates should possess a demonstrated ability in producing concise video content and motion graphics.
Proven expertise in managing paid social media advertising, including Meta Ads and Google Ads, as well as influencer marketing campaigns, is required.
Seasoned professionals with a background in dynamic startup environments or within vibrant tech ecosystems are encouraged to apply. Familiarity with the unique challenges and fast-paced nature of emerging companies or interconnected tech communities will be considered advantageous.
Proficiency in photography or foundational video editing capabilities is required.
What We Offer
Seize the chance to contribute to a high-growth early-stage startup as it establishes its foundation.
Seasoned professionals with direct involvement in startup development, crafting robust branding initiatives, and implementing scalable growth strategies are sought after. Candidates must demonstrate hands-on experience in these areas, ensuring they can contribute meaningfully to building and scaling innovative ventures.
Creative ownership and opportunities for innovation are integral aspects of this role. Individuals will have the autonomy to lead projects and contribute original ideas while shaping the direction of their work. This position encourages a dynamic environment where staff can explore creative solutions and implement novel approaches to achieve outstanding results.
Attractive compensation packages and robust professional growth prospects are provided.
We offer a dynamic and cooperative work setting that encourages adaptability and teamwork, enabling employees to thrive in a supportive atmosphere.
The position offers opportunities for sustained career advancement and professional development within the organization.
Qualified applicants are encouraged to submit their CV by emailing careers@urbanwish.com, with the position title included in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 years
