We are seeking a highly motivated individual to fill this critical position, which entails a diverse range of duties and responsibilities integral to our team’s success. The ideal candidate will possess a robust skill set aligned with the outlined requirements, ensuring seamless execution of key tasks. This role demands proficiency in specific areas, a commitment to excellence, and the ability to collaborate effectively within a dynamic work environment. Responsibilities include but are not limited to managing projects, analyzing data, and fostering strong professional relationships to drive organizational growth.
The Macallan Brand Ambassador is responsible for cultivating and nurturing high-level strategic alliances with leading influencers, affluent consumers, and media outlets, effectively embodying and conveying the essence of The Macallan’s unique brand experience.
They must engage, enlighten, and attract target audiences through distinctive and memorable experiences. This position is centered on enhancing brand recognition, cultivating enduring, high-value connections, and delivering exclusive, one-of-a-kind encounters.
The secondary responsibilities of the Macallan Brand Ambassador include contributing to key brand initiatives and driving targeted portfolio performance.
This position requires frequent event hosting duties, including wine tastings and exclusive gatherings, alongside regional and inter-regional travel to Scotland. The role involves collaborating with global brand and distillery teams and facilitating key influencer visits.
You will be responsible for overseeing a range of critical tasks, including the development and implementation of strategic initiatives, ensuring alignment with organizational objectives. Key duties involve managing cross-functional teams, fostering collaboration, and driving performance to meet key performance indicators. Additionally, you will be tasked with analyzing complex data to identify trends, reporting findings to stakeholders, and recommending data-driven solutions. The role requires a proactive approach to problem-solving, exceptional communication skills, and the ability to adapt to evolving business needs.
As the Brand Ambassador for The Macallan in Nigeria, primarily serving the Lagos market, you will embody the brand’s essence, engaging consumers, influencer networks, media outlets, and both internal and external stakeholders while driving brand awareness and fostering meaningful connections.
You are responsible for, among other duties, the following key tasks:
We focus on enhancing consumer interactions and fostering meaningful engagement to drive satisfaction and loyalty across all touchpoints.
Serving as the definitive in-market representative for The Macallan brand and the broader whisky category, this role involves organizing and leading whisky tastings and curating distinctive brand experiences.
Assisting in the strategic planning and execution of experiential events while deploying The Macallan’s internal and consumer engagement platforms.
Organize and lead preliminary discussions with venue representatives, culinary teams, and other stakeholders to verify full compliance with established marketing standards across all event interfaces.
Serving as the distinguished ambassador for The Macallan at high-profile media engagements and consumer-facing events.
Influencer and media outreach initiatives involve cultivating strategic partnerships with key industry stakeholders, including social media personalities, journalists, and content creators. This role requires identifying high-impact individuals and publications aligned with our brand’s values and target audience, fostering authentic collaborations, and securing promotional opportunities. Responsibilities include developing outreach strategies, pitching tailored content proposals, negotiating partnership terms, and tracking campaign performance metrics. Strong communication skills, a deep understanding of audience engagement, and proficiency in media relations are essential for driving brand visibility and growth.
Engaging with influencers and media outlets constitutes a pivotal aspect of the role within the Key City region. This involves cultivating meaningful relationships with key industry figures and fostering strategic partnerships to amplify brand visibility and outreach. Responsibilities include identifying relevant influencers and media contacts, coordinating collaborative opportunities, and ensuring consistent messaging alignment with organizational goals. Additionally, the position requires proactive outreach efforts, maintaining ongoing communication, and evaluating the effectiveness of engagement initiatives to drive measurable impact.
Developing and nurturing influencer networks—comprising collectors, industry professionals, and other key stakeholders—is documented within The Macallan’s Customer Relationship Management (CRM) system.
Contribute to the development and execution of The Macallan’s social media strategy by consistently aligning all content with established brand guidelines and overarching plans.
Partnering with retained agencies to cultivate relationships and engage with key media outlets and influencers, ensuring strategic alignment and effective communication.
Ensure comprehensive briefings for all influencers and agencies regarding the Eddington marketing code to prevent any potential breaches during all events and activities.
Trade Facing:
We cultivate tailored educational initiatives and reinforce brand credibility among high-value trade partners, fostering genuine brand advocacy while maintaining a prominent position in their consideration.
Collaborating effectively with stakeholders to identify opportunities for improvement and proposing necessary changes as needed.
Cultivating strong relationships and fostering trust with pivotal decision-makers—such as beverage directors, procurement specialists, and bar personnel—is essential to this role.
Crafting and showcasing The Macallan serving methods and rituals to highlight Prestige accounts is an essential responsibility.
Collaborating closely with The Macallan’s Marketing and Education teams, you will execute a variety of marketing initiatives and communications strategies that align with the brand’s core identity and strategic goals.
Collaborating with local commercial teams, our role involves pinpointing crucial brand-building initiatives tailored for The Macallan to enhance its market presence and value.
To strategically oversee and optimize the allocation of their annual Travel & Expense and activation budget, ensuring maximum efficiency and value.
Oversee reporting and communication processes, ensuring timely and accurate dissemination of information. Facilitate clear and effective exchanges between teams, stakeholders, and leadership to maintain alignment on objectives. Prepare and present detailed reports, summaries, and updates as required. Maintain open channels for feedback and collaboration to enhance organizational transparency and efficiency.
The incumbent is responsible for entering data into Eddington reports, which are then utilized to facilitate the submission of the SBM’s monthly reports.
Throughout the month, you will be expected to present on the activities undertaken during internal and/or external business calls.
Requirements
is this you:
A bachelor’s degree in Marketing or a closely related field is required.
A minimum of five years of professional experience in experiential marketing, luxury brand sales and marketing, hospitality, premium spirits, or high-end sales is required.
Professionals with a proven background in collaborating with high-end brands—particularly within the Wine & Spirits, Art, and Exotic Car sectors—and their discerning clientele are strongly encouraged to apply.
Develops and maintains strategic partnerships with influential figures and communities within pivotal markets to foster brand engagement and growth.
Demonstrated ability to engage with high-net-worth individuals and establish connections within exclusive social networks.
Proficiency in brand strategy, deep familiarity with the luxury sector, and a comprehensive grasp of the key drivers within both fields are essential.
Proficient in leveraging technology to deliver seamless, impactful presentations.
Hosting high-end brand or experiential events demands extensive experience, while strong public speaking and presentation abilities, combined with adept influencing and negotiation skills, further enhance performance.
It would be beneficial if you possess:
With a proven track record in brand representation roles, you bring valuable experience as a Brand Ambassador to this position.
Industry experience in luxury spirits or hospitality is required.
Proficient in multiple languages beyond the primary one.
Proficiency in crafting brand messaging and developing strategic positioning is essential for this role. Candidates must demonstrate a deep understanding of how to articulate a brand’s unique value proposition and align it with target audience needs. Strong analytical skills are required to assess market dynamics, competitor landscapes, and consumer insights to inform positioning decisions. Excellent communication abilities are necessary to convey brand narratives effectively across various channels and stakeholders.
Media training is essential for professionals who will be engaging with the media, ensuring they can effectively communicate their organization’s message with clarity and confidence. This program equips participants with the skills to handle interviews, manage crises, and deliver compelling presentations under pressure. Attendees will learn techniques to refine their messaging, anticipate tough questions, and maintain composure in high-stakes situations. The training is ideal for executives, spokespersons, and leaders who represent their company in public or high-profile settings.
Qualifications
BA/BSc/HND
Experience Required
5 years
