Role Summary
The Marketing Manager will spearhead DANG’s comprehensive brand strategy, defining its market positioning, driving growth initiatives, and enhancing brand visibility across all customer interactions, channels, and markets. This position ensures the brand consistently aligns with the company’s vision, commercial goals, customer experience benchmarks, and strategic aspirations for sustained expansion.
This position is responsible for providing strategic leadership in brand management, fostering cross-functional teamwork, and ensuring robust brand governance while driving market growth, cultivating partnerships, and overseeing brand communications. Additionally, the role will curate and enhance customer-facing brand experiences across digital platforms, retail environments, experiential activations, and corporate settings.
Oversee and execute a range of critical duties essential to the position, including but not limited to managing project timelines, coordinating cross-functional teams, and ensuring adherence to company standards and regulatory requirements. Collaborate closely with stakeholders to identify key objectives, provide strategic input, and deliver solutions aligned with organizational goals. Monitor progress through systematic evaluations, address challenges proactively, and optimize processes to enhance efficiency and productivity. Maintain open communication channels to foster transparency and accountability while documenting outcomes and reporting on performance metrics. Additionally, serve as a mentor to junior staff, offering guidance and support to cultivate professional growth and development within the team.
Positioning and crafting brand strategy involve defining a brand’s identity, purpose, and market positioning to drive meaningful connections and sustainable growth. This role requires analyzing market trends, consumer insights, and competitive landscapes to develop cohesive brand narratives and differentiation strategies. Responsibilities include overseeing brand guidelines, ensuring consistency across channels, and guiding creative and marketing teams to execute brand initiatives effectively.
Craft and champion the organization’s comprehensive brand strategy, ensuring cohesive alignment across diverse markets, communication channels, and customer engagement points.
Maintain the brand’s commercial relevance, cultural resonance, and strategic positioning to secure sustained growth and market leadership.
Ensure uniformity in messaging, tone, branding, narrative, customer interactions, and market presence.
Provide leadership and guidance in setting the strategic course for campaigns, launches, activations, and brand initiatives, ensuring they remain closely aligned with overarching business and revenue goals.
We are seeking a skilled professional to oversee stakeholder relations, foster collaboration across departments, and manage partnerships with external agencies. The ideal candidate will excel in building strong relationships, ensuring alignment between teams, and driving cohesive communication. Responsibilities include coordinating efforts between various business units, representing the organization with external partners, and maintaining productive agency relationships. Strong interpersonal skills, strategic thinking, and the ability to navigate complex organizational dynamics are essential.
Act as a vital brand representative, bridging communication and collaboration between internal teams and external partners.
Work collaboratively with Marketing, Sales, Operations, Supply Chain, Finance, Retail, Customer Experience, and Leadership teams to ensure seamless alignment between brand strategy and business execution.
To cultivate strategic alliances and enhance brand recognition, oversee engagements with agencies, media partners, collaborators, vendors, influencers, and key stakeholders, ensuring alignment with overarching business objectives and measurable performance outcomes.
Collaborate with senior management to articulate the brand’s vision, expansion goals, and key strategic initiatives both within the organization and to external stakeholders.
We are seeking a dynamic professional to spearhead our marketing growth initiatives and drive market expansion efforts. The ideal candidate will develop and execute strategic marketing campaigns to enhance brand visibility, attract new customers, and penetrate untapped markets. They will analyze market trends, identify growth opportunities, and leverage data-driven insights to optimize performance. Collaborating with cross-functional teams, they will align marketing strategies with business objectives to maximize ROI. Additionally, the role requires a strong understanding of digital marketing, customer segmentation, and competitive analysis to propel sustainable growth.
Drive strategic growth initiatives across established and developing markets, such as Nigeria, the US, UK, and Canada.
Spearhead brand-focused growth strategies to enhance customer acquisition, retention, engagement, and revenue generation.
Deliver strategic leadership for campaigns, product launches, and market expansion initiatives to guarantee alignment with both brand positioning and commercial objectives.
Analyze consumer insights, market trends, and competitive positioning to uncover strategic growth opportunities.
Performance marketing and channel oversight responsibilities encompass strategic planning, execution, and optimization of digital marketing initiatives to drive measurable growth. This role requires expertise in analyzing performance metrics, identifying high-performing channels, and allocating budgets efficiently to maximize return on investment. The position involves close collaboration with cross-functional teams to implement data-driven strategies, track campaign performance, and refine approaches based on real-time insights. Strong analytical skills, proficiency in marketing analytics tools, and a results-oriented mindset are essential for success in this dynamic environment.
Establish the overarching strategic vision, define the brand voice, and uphold creative benchmarks for all paid media and growth marketing initiatives across every platform.
Review and endorse campaign proposals, messaging strategies, audience plans, and creative direction to uphold brand positioning and align with overarching business objectives.
Collaborate closely with channel and campaign teams to evaluate progress in relation to brand awareness, growth targets, and revenue key performance indicators.
E-Commerce, Retail & Brand Experience professionals drive strategic initiatives to enhance online and physical customer engagement while reinforcing brand identity. They analyze market trends, optimize digital platforms, and ensure seamless omnichannel interactions. These roles require expertise in e-commerce operations, consumer behavior insights, and retail merchandising, along with proficiency in data-driven decision-making and cross-functional collaboration. Responsibilities include developing brand strategies, managing digital marketing campaigns, overseeing customer experience enhancements, and analyzing performance metrics to refine business approaches. Strong analytical, creative, and leadership skills are essential to deliver cohesive brand experiences across all touchpoints.
Responsibilities include managing brand consistency and customer experience across all owned and partner sales channels, such as the DANG website, marketplaces, retail stores, stockists, and third-party platforms.
Ensure cohesive merchandising, compelling visual storytelling, cohesive brand assets, and consistent customer-facing communication are maintained uniformly across every touchpoint.
Collaborate with the Retail, E-Commerce, and Sales teams to enhance in-store storytelling, trade marketing initiatives, product launches, and customer experience benchmarks.
Brand Communications, PR, and Narrative Management encompass the strategic development and execution of messaging initiatives, ensuring consistent brand representation across all platforms. This role involves cultivating relationships with media outlets, stakeholders, and influencers to amplify brand visibility and manage public perception. Key responsibilities include crafting press releases, coordinating media interviews, overseeing social media engagement, and developing crisis communication strategies to uphold the brand’s reputation during challenging circumstances. Ideal candidates must possess strong written and verbal communication skills, a keen understanding of media relations, and the ability to adapt messaging to diverse audiences while maintaining brand integrity. Proficiency in digital tools, analytics, and PR software is essential, along with a proven track record in managing multifaceted communication campaigns.
Ensure uniformity across all external brand communications by maintaining consistent tone, messaging, storytelling, and positioning.
Drive strategic public relations, earned-media outreach, and reputation management efforts, cultivating key media relationships, securing press opportunities, and crafting compelling corporate brand narratives.
Ensure consistent adherence to quality standards and brand guidelines across all external communications and materials.
We seek a dynamic professional to cultivate strategic partnerships, orchestrate impactful events, and foster meaningful collaborations that drive growth and innovation. The ideal candidate will possess a proven track record in forging high-value alliances, executing large-scale events, and facilitating cross-functional teamwork to achieve organizational objectives. Responsibilities include identifying and securing partnership opportunities, managing end-to-end event planning and execution, and nurturing relationships with stakeholders to enhance brand visibility and engagement. Strong negotiation, project management, and communication skills are essential, along with the ability to align collaborative efforts with business goals.
Drive the strategic vision for partnerships, sponsorships, collaborations, events, and brand activations to maximize impact and alignment with organizational goals.
Uncover avenues to enhance brand recognition, deepen customer interaction, and drive commercial expansion.
Responsible for managing the company’s involvement in events, industry prospects, awards, and strategic partnerships.
We are seeking a skilled professional to drive internal brand alignment and corporate social responsibility initiatives, ensuring cohesive messaging and values throughout the organization. The ideal candidate will develop and implement strategies that reinforce our brand identity while fostering a culture of sustainability, ethics, and community engagement. Responsibilities include collaborating with cross-functional teams to integrate CSR principles into business practices, measuring and reporting on sustainability performance, and engaging employees in volunteer programs and awareness campaigns. Candidates must possess strong communication skills, a passion for social and environmental impact, and experience in brand management or corporate responsibility.
Elevate internal brand communication strategies to foster employee engagement and alignment with the organization’s core culture, values, and customer commitments.
Facilitate the execution of Corporate Social Responsibility (CSR) and corporate positioning strategies in harmony with the organization’s strategic brand vision and long-term reputation objectives.
We seek a skilled marketing professional to drive brand engagement and sales growth within the retail and trade sectors. The ideal candidate will develop and execute innovative marketing strategies, collaborating closely with retail partners to enhance product visibility and consumer appeal. Responsibilities include designing promotional campaigns, analyzing market trends, managing trade marketing budgets, and coordinating with sales teams to achieve revenue targets. Proficiency in digital marketing tools, strong analytical skills, and a deep understanding of retail dynamics are essential. Prior experience in trade marketing or a related field is highly desirable.
Spearhead the retail and trade marketing strategy to facilitate DANG’s growing store and stockist network.
Spearhead initiatives for new store launches, in-store promotional events, trade initiatives, and seasonal retail programs.
Maintain a cohesive and unified brand experience across digital platforms, retail locations, marketplace channels, and stockist partnerships.
Collaborate closely with Retail and Sales teams to develop and implement in-store storytelling initiatives, enhance visual merchandising strategies, and ensure flawless point-of-sale brand execution.
We spearhead the introduction of new products into the market and oversee the execution of go-to-market strategies, ensuring alignment with business objectives and customer needs. This role involves collaborating with cross-functional teams, including marketing, sales, and product development, to develop and implement effective launch plans. Key responsibilities include defining target audiences, crafting compelling messaging, coordinating promotional activities, and measuring performance through key metrics. Additionally, we analyze market trends, competitor landscapes, and customer feedback to refine strategies and optimize outcomes. Strong project management, strategic thinking, and communication skills are essential, along with a proven track record in driving successful product launches and GTM initiatives.
Develop and execute comprehensive brand and go-to-market strategies for new product introductions spanning diverse categories and global markets.
In collaboration with the Product, E-Commerce, Sales, and Marketing teams, establish the launch positioning, messaging framework, channel strategy, and overall campaign direction.
Develop and execute launch campaigns and strategic brand initiatives that enhance customer engagement, increase visibility, and drive revenue growth.
Oversee the development and implementation of reporting frameworks to monitor organizational performance, ensuring data accuracy and timely dissemination of insights. Collaborate with department heads to align performance metrics with strategic objectives, identifying trends and areas for improvement. Prepare comprehensive performance reports for senior leadership, incorporating key performance indicators (KPIs) and actionable recommendations. Analyze data to assess efficiency, productivity, and goal attainment, providing clear, concise insights to drive informed decision-making. Facilitate performance reviews and establish feedback mechanisms to enhance accountability and continuous improvement across the organization.
Create and deliver comprehensive brand performance reports, insightful strategic recommendations, and timely growth updates to senior executive leadership.
Track and oversee brand, campaign, and growth key performance indicators (KPIs) to facilitate informed, data-driven decision-making and foster ongoing enhancements.
go to method of application
Please forward your resume through LinkedIn or email it directly to hrdanglifestyle@gmail.com.
Qualifications
BA/BSc/HND
