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Home Jobs Oyo Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Jobs Nigeria

Full Time Oyo
Oyo
Deadline: 31 August 2026
Posted June 2, 2026

About the Role

We seek a highly skilled and creative digital marketer with hands-on experience in managing social media platforms, producing compelling content, editing videos, and delivering successful digital campaigns.

The preferred applicant should possess a strong creative mindset, deep familiarity with digital platforms, and a keen awareness of emerging trends, enabling them to craft content that enhances engagement, expands audience reach, and boosts conversion rates.

We seek a seasoned professional with extensive practical experience in the professional creation, management, publication, editing, optimization, and growth of digital platforms—this position is neither an internship nor an entry-level opportunity.

Oversee and execute core duties encompassing strategic planning and operational execution to align with organizational objectives. Lead cross-functional teams to drive project milestones, ensuring adherence to timelines and budget constraints. Collaborate with stakeholders to gather requirements, provide updates, and foster alignment on deliverables. Monitor progress through performance metrics, identifying trends and implementing corrective actions when necessary. Serve as a primary point of contact for internal and external partners, facilitating seamless communication and issue resolution. Maintain compliance with industry regulations and company policies while identifying opportunities for process improvements.

Oversee and expand social media presence across key platforms, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and additional relevant channels.

Craft compelling social media content encompassing visually appealing graphics, compelling captions, engaging reels, interactive carousels, and concise short-form videos.

Produce polished promotional videos, reels, social media clips, and marketing content to a high standard.

Create and implement strategic social media content calendars and campaign initiatives.

Analyze and track evolving social media trends, popular content formats, and potential engagement avenues to identify strategic opportunities for audience interaction.

Develop, execute, and refine paid advertising strategies across Meta, TikTok, Google, and other relevant platforms to maximize performance and ROI.

Develop strategic marketing initiatives designed to enhance visibility, boost engagement, foster lead generation, and strengthen brand awareness.

Partner with designers, videographers, and other creative professionals to bring campaigns to fruition.

Craft engaging and persuasive captions, campaign materials, and promotional content to effectively communicate brand messages and drive audience engagement.

Evaluate campaign and social media performance metrics to derive practical insights that can drive strategic decisions.

Provide assistance in executing branding initiatives, promotional campaigns, launch events, and client-focused marketing activities.

Guarantee uniform brand messaging and digital representation across all channels consistently.

Support the execution of content production, provide creative input for shoots, and contribute to campaign planning as needed.

Sought-after qualifications include a bachelor’s degree in a relevant discipline, such as computer science, engineering, or information technology, supplemented by a minimum of three years of professional experience in a comparable role. Additionally, candidates must demonstrate mastery of industry-standard tools and methodologies, along with the ability to analyze complex problems and deliver data-driven solutions. Strong interpersonal and communication skills are essential to collaborate effectively with cross-functional teams and stakeholders. Familiarity with project management frameworks and compliance standards within the field is required.

With a minimum of three years of hands-on experience in digital marketing and social media management, you bring proven expertise to the role.

Professional candidates should possess substantial practical expertise in video editing and content creation.

Delivers a track record of successful management of corporate or brand social media accounts in a professional setting.

Proven track record in expanding engagement metrics, broadening audience reach, and enhancing online visibility.

Demonstrates a deep comprehension of evolving social media trends, effective content strategy development, and nuanced audience behavior analysis.

Capable of functioning autonomously while successfully overseeing and prioritizing multiple concurrent projects with efficiency and precision.

Exceptional proficiency in communication and innovative problem-solving is essential.

Experience in a digital agency or another high-pressure creative setting would be beneficial.

We are seeking a candidate with proficiency in technical skills to support our operational and project objectives. The ideal applicant must demonstrate a strong command of industry-specific tools and methodologies and the ability to apply them effectively in practical settings. Responsibilities will include troubleshooting technical issues, implementing solutions, and collaborating with cross-functional teams to ensure seamless system performance. Candidates should possess prior hands-on experience in relevant programming languages, software applications, or engineering practices, along with a commitment to continuous learning and professional development in the field.

We develop and refine video content utilizing advanced editing tools and creative applications to deliver engaging visual narratives. You will collaborate with cross-functional teams to conceptualize, edit, and finalize high-quality videos that align with brand standards and project objectives. Proficiency in industry-standard software, such as Adobe Premiere Pro, After Effects, or Final Cut Pro, is essential, along with a keen eye for detail and strong storytelling capabilities. Your responsibilities will include managing multiple projects under tight deadlines, incorporating feedback efficiently, and ensuring seamless integration of audio, visuals, and motion graphics. Candidates should demonstrate a robust portfolio showcasing technical expertise and creative versatility in video production.

Cap Cut or an equivalent video editing application is required for this role. Candidates must possess proficiency in utilizing such tools to edit videos with precision and creativity. The selected individual will be responsible for assembling footage, incorporating transitions, and applying effects to produce engaging content. Familiarity with audio synchronization and text integration is essential. Additionally, the ability to optimize videos for various platforms is necessary.

Adobe Creative Cloud expertise represents a significant advantage for this role.

Canva is seeking a highly motivated and skilled professional to join our dynamic team in a full-time, on-site capacity at our Sydney headquarters. The ideal candidate will possess exceptional design skills, a keen eye for detail, and the ability to collaborate effectively within a fast-paced environment. The role requires proficiency in graphic design software, a strong understanding of design principles, and the capacity to manage multiple projects simultaneously while meeting tight deadlines. Additionally, the candidate should demonstrate excellent communication skills, both written and verbal, to liaise with cross-functional teams and stakeholders. Experience in branding, marketing, or a related field is highly advantageous, along with a portfolio showcasing a diverse range of creative work.

Proficient in motion graphics is required, involving the creation of dynamic visual content using animation and graphic design techniques. Candidates must possess expertise in industry-standard software such as Adobe After Effects, Cinema 4D, or Blender. Proficiency in key frame animation, motion typography, and compositing is essential. Responsibilities include producing high-quality animated assets for digital platforms, including social media, websites, and presentations. Strong attention to detail and a keen eye for aesthetics are necessary to ensure visually compelling and cohesive motion graphics.

We are seeking a skilled professional to manage and enhance our social media presence while creating engaging, high-quality content. The ideal candidate will possess a strong understanding of various social media platforms and their respective audiences, along with proficiency in content creation tools and analytics. Responsibilities include developing and executing social media strategies, crafting compelling posts, designing visuals, and analyzing performance metrics to optimize engagement. Additionally, the role requires staying updated on industry trends, collaborating with cross-functional teams, and ensuring brand consistency across all channels. A bachelor’s degree in marketing, communications, or a related field is preferred, along with at least two years of experience in social media management or content creation.

Instagram, Facebook, TikTok, LinkedIn, and X (formerly known as Twitter) are the primary social media platforms where we actively maintain our brand presence. These channels serve as key tools for engaging with our audience, sharing updates, and promoting our products and services. Each platform is leveraged strategically to maximize reach, foster community interaction, and drive measurable business outcomes.

Responsibilities include overseeing the development and implementation of content schedules as well as managing social media platforms. Proficiency in content scheduling and social media management tools is required.

Community management and engagement entails building and nurturing relationships with audiences across various platforms, ensuring consistent brand representation and fostering meaningful interactions. This role involves monitoring conversations, addressing inquiries, and moderating discussions to maintain a positive and inclusive environment. Additionally, it requires analyzing engagement metrics to refine strategies, creating content tailored to community interests, and collaborating with marketing teams to align messaging with organizational goals. Strong communication skills, adaptability, and a deep understanding of digital communities are essential for driving engagement and cultivating brand loyalty.

We are seeking a dynamic professional to spearhead our advertising and marketing initiatives, driving brand awareness and fostering customer engagement. The ideal candidate will possess a Bachelor’s degree in Marketing, Communications, or a related field, with a minimum of 5 years of progressive experience in advertising or marketing roles. Proficiency in digital marketing strategies, including SEO, SEM, social media, and email campaigns, is essential, as is a strong grasp of analytics tools to measure performance and optimize ROI. Responsibilities include developing and executing comprehensive marketing plans, managing advertising budgets, and collaborating with cross-functional teams to create compelling campaigns. Strong project management skills, creativity, and exceptional communication abilities are required to thrive in this role.

Meta Ads Manager is a powerful tool designed to help businesses create, manage, and optimize ad campaigns across Facebook, Instagram, and other Meta-owned platforms. It offers advanced targeting options to reach specific audiences based on demographics, interests, and behaviors. Users can track performance metrics such as impressions, clicks, and conversions to measure campaign effectiveness. The platform includes features like A/B testing, automated bidding, and detailed analytics to refine strategies. While it provides extensive capabilities, users should have a basic understanding of digital marketing principles and familiarity with Meta’s advertising policies to maximize its potential.

TikTok Ads professionals design and execute innovative advertising campaigns to engage users on the platform. They analyze market trends, identify target audiences, and develop creative concepts that align with brand objectives. Responsibilities include managing ad spend, optimizing performance metrics, and collaborating with cross-functional teams to ensure campaign success. Strong analytical skills and proficiency in TikTok Ads Manager are essential, along with a deep understanding of digital marketing strategies. Candidates should possess a creative mindset, adaptability to platform changes, and a track record of delivering measurable results in fast-paced environments.

We seek a skilled professional to oversee and optimize Google Ads campaigns, ensuring maximum performance and return on investment. The role requires expertise in keyword research, ad creation, bid management, and performance analysis to drive targeted traffic and conversions. Candidates must demonstrate proficiency in Google Ads platforms, including campaign setup, A/B testing, and conversion tracking. Strong analytical skills and experience with data-driven decision-making are essential for refining strategies and achieving campaign objectives. Familiarity with Google Analytics and other marketing tools is a plus, along with a deep understanding of industry trends and best practices.

We specialize in enhancing campaign performance and delivering comprehensive performance reports to drive informed decision-making. This involves analyzing key metrics, identifying trends, and implementing strategic adjustments to maximize engagement and return on investment. Regular reporting ensures transparency and accountability, providing stakeholders with actionable insights to refine future initiatives. Proficiency in analytics tools and data interpretation is essential, along with a strong understanding of campaign dynamics and optimization techniques.

Proven ability to analyze complex problems and develop innovative solutions. Expertise in [specific software/tools, if applicable] with a strong aptitude for learning new technologies quickly. Exceptional organizational skills, enabling efficient management of multiple priorities in fast-paced environments. Demonstrated success in collaborating across teams to achieve project objectives. Strong written and verbal communication skills for conveying technical concepts to diverse audiences. Commitment to continuous professional development and staying current with industry trends.

Crafting compelling written content, including advertisements, marketing materials, and social media posts, requires a versatile approach to messaging. This role demands proficiency in creating engaging captions tailored to diverse platforms and audiences. Candidates should possess strong writing skills, creativity, and an understanding of brand voice and tone. Responsibilities include developing promotional copy, refining messaging for clarity and impact, and collaborating with marketing teams to ensure consistency across all communications. Familiarity with SEO principles and digital marketing trends is advantageous.

We seek a seasoned professional to oversee the vision and execution of visual storytelling across all content platforms. This role demands expertise in directing photography sessions, guiding content strategy, and ensuring alignment with brand objectives. You will collaborate closely with creative teams to produce high-quality imagery and multimedia content while adhering to deadlines and maintaining creative integrity. Ideal candidates will possess a strong portfolio showcasing their directorial and photographic skills, along with a deep understanding of current trends in visual media. Proficiency in industry-standard tools, exceptional communication abilities, and a keen eye for detail are essential for success in this position.

Conduct comprehensive trend analysis and develop innovative campaign concepts to drive strategic initiatives and enhance brand visibility.

AI-powered solutions like ChatGPT and marketing tools enhanced by artificial intelligence streamline workflows, enhance productivity, and drive innovation across various business functions. These tools automate routine tasks, analyze vast datasets to uncover insights, and generate content with speed and precision, enabling teams to focus on strategic initiatives. Proficiency in leveraging such technologies is increasingly vital for professionals seeking to optimize operations and maintain a competitive edge in dynamic industries.

We seek an individual with a proven track record of success in the specified domain. Candidates should demonstrate a history of achieving measurable outcomes, supported by relevant experience and qualifications. The ideal applicant will possess the necessary skills to fulfill the role’s demands, coupled with the ability to adapt to evolving challenges. Strong attention to detail and a commitment to excellence are essential for meeting the outlined responsibilities and driving impactful results.

Developed and expanded the reach and engagement of active social media platforms, ensuring consistent content delivery and strategic audience growth initiatives.

Developed compelling reels and concise short-form video content to captivate audiences.

Produced polished marketing videos and promotional content to a professional standard. Crafted engaging visual narratives and ensured consistency in brand messaging across all media formats.

Developed and implemented highly effective social media campaigns that achieved measurable results.

Elevated brand presence and interaction metrics through strategic initiatives, resulting in enhanced recognition and a broader audience reach.

Crafted a steady stream of innovative, trend-inspired digital content, ensuring consistent quality and engagement across platforms.

Developed and executed content strategies while managing campaign initiatives from conception to completion.

What We Offer

A remuneration package that is highly competitive in the market is offered for this position.

We offer the chance to engage in dynamic and varied projects.

We foster a dynamic and cooperative workplace that encourages innovation and teamwork.

We offer ample prospects for professional development and advancement within our dynamic organization. Employees are encouraged to expand their skill sets and pursue new challenges, fostering both personal and career growth. Through mentorship programs, training initiatives, and access to educational resources, we empower individuals to achieve their long-term aspirations while contributing meaningfully to our collective success.

Professionals will engage with a diverse portfolio of brands and sectors, gaining valuable cross-industry experience. This role requires adaptability across various market segments, enabling individuals to develop a broad strategic perspective. Individuals will collaborate with teams spanning multiple industries, fostering innovative solutions through diverse viewpoints. A strong capacity to navigate different business environments and consumer trends is essential for success in this position.

We invite professionals to join a rapidly expanding digital agency, offering a dynamic environment for career growth and collaboration.

Location

This position is a blend of onsite and remote work, situated in Ibadan, Nigeria.

Big Field Digital values creativity, innovation, and excellence as foundational principles. We seek driven digital professionals eager to craft compelling content, elevate brands, and achieve tangible marketing outcomes.

Qualified applicants are encouraged to submit their materials to careers@bigfielddigital.com, ensuring the position title is included in the email subject line.

Qualifications

BA/BSc/HND

Experience Required

3 years

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