The Role
We seek a Creative Lead to jointly guide our branding and marketing initiatives, establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all interactions.
You thrive as both a strategist and an executor, effortlessly shifting between crafting a compelling creative vision and bringing it to life through hands-on implementation. Your role involves transforming commercial goals into impactful concepts that elevate brand awareness, fuel customer desire, and drive sales, all while maintaining unwavering discipline to deliver projects that align with brand standards and meet strict deadlines.
What You’ll Own
Develop and execute comprehensive brand strategies while ensuring consistent brand stewardship to maintain a cohesive and compelling brand identity across all channels and touchpoints.
Develop and oversee Bottle King’s brand identity, positioning, and visual standards to ensure consistency and alignment with strategic objectives.
Ensure consistency and adherence to established brand guidelines, rigorously enforcing their application across all contexts.
Deliver a cohesive, high-quality representation at every customer interaction point.
Spearhead strategic efforts to bolster brand recognition and shape favorable public perception.
Creative leadership involves shaping and guiding the artistic vision and execution of projects, ensuring alignment with brand identity and strategic objectives. This role requires a deep understanding of design principles, storytelling, and innovation to develop compelling concepts that resonate with target audiences. Responsibilities include overseeing creative teams, collaborating with cross-functional stakeholders, and maintaining consistency across all visual and verbal communications. Candidates must demonstrate a robust portfolio showcasing originality, strategic thinking, and a keen eye for detail, along with proficiency in industry-standard design tools and methodologies.
Oversee the development and implementation of campaigns, guiding them from initial briefing through to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, video production, advertising campaigns, and event executions.
Establish and uphold stringent quality standards for all creative deliverables.
Campaigns and commerce initiatives encompass the development, execution, and optimization of strategic marketing efforts to drive sales, enhance brand visibility, and foster customer engagement across digital and traditional channels. This role demands expertise in analyzing market trends, leveraging data-driven insights, and collaborating with cross-functional teams to create impactful campaigns that align with business objectives and consumer needs. Responsibilities include planning and managing multichannel campaigns, overseeing budget allocation, monitoring performance metrics, and refining strategies based on real-time feedback and results. Proficiency in digital marketing tools, e-commerce platforms, and analytical software is essential, along with strong project management and communication skills to ensure seamless execution and measurable outcomes.
Collaborate closely with the marketing team to develop cohesive, multichannel campaigns that span various platforms.
Crafting captivating creative that brings launches, promotions, and seasonal events to life is a core responsibility of this role.
Craft innovative strategies that set Bottle King apart in the marketplace.
Provide strategic direction for content and design initiatives, ensuring alignment with organizational goals and brand identity. Oversee the development and execution of high-quality, engaging content and design projects across multiple channels. Lead cross-functional teams to foster collaboration and innovation in content creation and design processes. Manage resources efficiently to deliver projects on time and within budget. Champion best practices in content strategy, user experience design, and visual storytelling to enhance audience engagement and brand perception. Possess a minimum of five years of leadership experience in content and design roles, along with a proven track record of driving measurable impact.
Seasoned designers, content developers, photographers, videographers, and independent contractors are sought for this role.
Evaluate and authorize creative materials prior to their release.
Directly supervise and coordinate production processes spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Digital and social media responsibilities include developing and implementing multichannel strategies to enhance brand visibility, engaging with audiences across various platforms, and analyzing performance metrics to refine outreach efforts. Duties involve managing content calendars, creating compelling copy and visuals, and overseeing paid advertising campaigns to drive traffic and conversions. Additionally, the role requires monitoring trends, responding to audience interactions, and collaborating with cross-functional teams to ensure cohesive messaging and alignment with overall marketing objectives. Proficiency in analytics tools, content management systems, and social media platforms is essential, along with strong communication and project management skills.
Direct the content strategy and execution across various social media channels and bottleking.ng, ensuring cohesive messaging and brand alignment.
Monitor developing creative trends and proactively leverage them before they gain widespread traction.
Leverage campaign insights and audience analytics to enhance creative effectiveness.
Leadership of production and project management initiatives, ensuring seamless coordination and execution of all manufacturing and project-related activities to meet established timelines, budgets, and quality standards. Oversight of cross-functional teams to align resources, mitigate risks, and optimize workflows, while maintaining strict adherence to operational protocols and regulatory compliance.
Develop and oversee creative calendars and production schedules to ensure efficient project execution.
Collaborate with internal stakeholders and external partners to ensure alignment and effective communication throughout all initiatives.
Execute numerous campaigns simultaneously, ensuring adherence to both deadlines and allocated budgets.
Success is evaluated through a combination of quantitative and qualitative metrics, including customer satisfaction ratings, revenue growth, market share expansion, and operational efficiency improvements. Additionally, employee engagement scores, project completion rates, and innovation contributions are assessed to gauge overall performance. Regular performance reviews and feedback sessions ensure alignment with organizational goals, while adherence to company policies and industry standards remains a priority. Collaboration across departments and adherence to deadlines are also critical factors in determining success.
Maintaining uniformity in brand representation across all communication channels is essential. This involves ensuring that messaging, visual identity, and tone align seamlessly with established brand guidelines, fostering recognition and trust among audiences.
Campaign scope and interaction levels must be expanded to drive measurable growth in audience engagement and brand visibility.
Elevating brand recognition and expanding the target audience are key objectives of this role.
Delivering creative assets promptly and efficiently is essential. Timely completion of projects and adherence to production schedules are required. Quick turnaround of assets ensures alignment with campaign deadlines and client expectations.
The caliber and impact of the creative deliverables stand as primary benchmarks for evaluation.
Drives the generation of qualified leads, supports sales initiatives, and directly contributes to revenue growth, ensuring alignment with organizational objectives and fostering sustainable business development.
What You’ll Bring
With proven experience in the field, candidates should possess a strong background in relevant practices and methodologies. A minimum of three years of hands-on experience is typically required, though exceptional candidates with lesser experience may be considered. Familiarity with industry standards, tools, and regulations is essential, along with the ability to apply this knowledge effectively in diverse scenarios. Prior roles may include positions such as [relevant job titles], where the application of these skills was demonstrated.
With a minimum of five years of hands-on experience in creative direction, brand management, advertising, or marketing, you will bring a wealth of strategic insight and leadership to this role.
Demonstrates a proven history of developing and overseeing brands, as well as guiding and directing creative teams to achieve strategic objectives.
A proven track record in branding, campaign development, and creative leadership, as evidenced by a robust portfolio.
Capabilities:
We excel in crafting compelling brand identities and compelling visual narratives that resonate deeply with audiences, ensuring every element aligns seamlessly with strategic objectives.
A strong understanding of marketing principles and consumer behavior is essential.
Demonstrates comprehensive mastery of design principles and methodologies.
Proven ability to communicate effectively and deliver compelling presentations.
Balancing innovative thinking with pragmatic business considerations is essential.
Demonstrated expertise in steering projects and engaging stakeholders effectively.
We seek a skilled professional proficient in utilizing a diverse array of tools essential to the role. Candidates must demonstrate expertise in operating specialized equipment, software applications, and machinery integral to daily operations. Familiarity with industry-standard tools, including diagnostic and analytical devices, is required to ensure efficiency and accuracy. Strong technical aptitude and hands-on experience are necessary to troubleshoot issues, perform routine maintenance, and optimize tool performance. Proficiency in both manual and automated tools is expected to meet production and quality standards consistently.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is required.
We utilize various social media content creation tools to effectively manage and enhance our online presence. These tools enable us to streamline the process of designing, scheduling, and publishing engaging content across multiple platforms. By leveraging analytics and insights provided by these tools, we can refine our content strategy to better align with audience preferences and drive higher engagement rates. Additionally, they support team collaboration, ensuring consistent branding and messaging across all channels.
Proficiency in video production and editing techniques is required.
Proficient in leveraging digital marketing platforms and analytics tools to drive data-informed strategies.
Nice to Have:
Seeking candidates with experience across retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands backgrounds.
You must possess a strong command of digital content trends and a keen understanding of social-first marketing strategies.
Proven track record in spearheading brand refresh or rebrand initiatives.
Interested and eligible applicants are invited to submit their CV and a portfolio showcasing their most impactful brand and campaign projects to hr@bottleking.ng, with the job title clearly stated in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
