The Role
We seek a Creative Lead to jointly spearhead our branding and marketing initiatives, tasked with shaping, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
As both a strategist and an implementer, you seamlessly blend creative vision with hands-on execution. You transform commercial goals into compelling concepts that drive awareness, desire, and revenue, while maintaining the rigor to deliver projects consistently—aligned with brand identity and deadlines.
What You’ll Own
Develop and uphold a robust brand strategy, ensuring consistent alignment with organizational objectives while fostering brand integrity and recognition across all touchpoints.
Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring consistency and alignment with strategic objectives.
Ensure adherence to and uphold the integrity of established brand guidelines at all times.
Deliver a unified, high-quality representation at each customer interaction point.
Spearhead strategic projects aimed at enhancing brand awareness and shaping consumer perception.
Creative vision: Overseeing the strategic and artistic direction of projects, ensuring alignment with brand identity and objectives while fostering innovation and originality.
Spearhead the development and implementation of campaigns, guiding them from initial briefing through to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, advertising, and events with precision and innovation.
Establish and uphold stringent quality standards for every aspect of creative production.
Develop and execute strategic marketing initiatives to drive brand awareness and sales through integrated campaigns and e-commerce platforms. Collaborate with cross-functional teams to align promotional activities with business objectives, ensuring seamless execution across digital and traditional channels. Analyze performance metrics to refine targeting, optimize conversion funnels, and enhance customer engagement. Leverage market insights and consumer trends to craft compelling, data-driven campaign narratives that resonate with target audiences. Manage end-to-end campaign lifecycle, from planning and budget allocation to post-launch evaluation, while maintaining a cohesive brand voice and measurable ROI.
Collaborate closely with the marketing team to develop cohesive, multichannel campaigns that span various platforms and touchpoints.
Crafting translations of launches, promotions, and seasonal events into engaging and persuasive creative content.
Devise innovative strategies that set Bottle King apart from competitors, ensuring a distinct market presence and sustained growth.
We seek a dynamic leader to oversee content and design strategy, ensuring cohesive brand messaging and innovative visual storytelling. The ideal candidate will guide creative teams to produce high-quality content and compelling designs that align with organizational goals and resonate with target audiences. This role demands expertise in both editorial and visual design principles, along with a keen eye for detail and a commitment to maintaining brand consistency. The leader will collaborate with stakeholders, optimize workflows, and leverage industry best practices to elevate our creative output.
Senior-level design professionals, content strategists, multimedia producers, and independent contractors specializing in visual storytelling, digital media production, and collaborative project execution.
Evaluate and authorize creative materials prior to their launch to ensure compliance with brand standards and quality benchmarks.
Responsible for managing production processes across various marketing channels, including social media, web, email, digital advertisements, print materials, and event branding.
As part of the digital and social media team, you will play a pivotal role in crafting and executing innovative strategies that enhance our brand’s online presence. Your responsibilities will include developing engaging content for various digital platforms, managing social media channels, and analyzing performance metrics to refine our approach. Additionally, you will collaborate with cross-functional teams to ensure alignment with broader marketing objectives and drive measurable growth in audience engagement and conversion rates. Strong analytical skills and a deep understanding of digital trends are essential, along with proficiency in social media platforms and analytics tools. A creative mindset and the ability to adapt to evolving digital landscapes will position you as a strong candidate for this role.
Direct the overall content strategy for social media channels and bottleking.ng, ensuring cohesive brand messaging and engagement across all digital platforms.
Identify and capitalize on burgeoning creative trends at the earliest opportunity.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative assets.
Overseeing production processes and project execution with precision, this role involves coordinating resources, timelines, and stakeholders to ensure seamless operations. Key responsibilities include planning, scheduling, and monitoring project milestones, as well as managing budgets, risks, and quality standards. Strong organizational and problem-solving skills are required, along with proficiency in project management tools and methodologies to deliver projects on time and within scope. Experience in a fast-paced production environment and a track record of successfully leading cross-functional teams are essential.
Develop and manage innovative creative schedules and production workflows to ensure timely and efficient project execution.
Facilitate collaboration between internal stakeholders and external partners to ensure alignment and effective communication throughout initiatives.
Execute numerous campaigns concurrently while adhering to strict deadlines and allocated financial constraints.
Success is evaluated through a combination of quantitative metrics, such as revenue growth, customer acquisition rates, and operational efficiency improvements, alongside qualitative assessments, including team engagement levels, client satisfaction scores, and alignment with company values. Regular performance reviews and feedback sessions ensure continuous development, while clear benchmarks and key performance indicators (KPIs) provide measurable targets for achievement. Additionally, contributions to strategic initiatives, innovation in processes, and adherence to ethical standards are integral components of the evaluation framework.
Brand consistency across all marketing channels is essential, ensuring that messaging, tone, and visual identity remain cohesive. This role requires strict adherence to brand guidelines while adapting content for various platforms, including digital, print, and social media. The ideal candidate must possess a keen eye for detail, a deep understanding of brand principles, and the ability to maintain uniformity in all communications to reinforce brand recognition and trust.
Crafting and executing campaigns to drive reach and enhance engagement.
Enhancing brand recognition and expanding the target audience represent key objectives for this role, driving strategic initiatives to foster deeper engagement and broader reach across diverse platforms and demographics.
Ensuring prompt delivery of creative assets and maintaining efficient turnaround times remain top priorities.
The caliber and impact of the creative deliverables produced is paramount.
Generates new business opportunities, drives sales growth, and contributes to overall revenue generation.
What You’ll Bring
With experience in [specific field or industry], candidates should demonstrate a strong background in [relevant skills or areas of expertise]. A minimum of [X years] of professional experience is required, with a proven ability to [specific task or responsibility]. Preference will be given to those who possess [additional qualifications or certifications, if applicable]. The ideal candidate will have successfully executed [specific projects or achievements] in previous roles.
With a minimum of five years of hands-on experience in creative direction, brand management, advertising, or marketing, you bring a proven track record of strategic leadership and innovative thinking to drive impactful campaigns and initiatives.
Demonstrates a proven ability to develop and oversee brand initiatives while effectively leading creative teams.
A proven track record in branding, campaign development, and creative leadership, as evidenced by a comprehensive and impactful portfolio.
Demonstrates proficiency in [specific capabilities], ensuring adherence to established protocols and standards. Exhibits strong analytical skills to interpret complex data, resolve challenges, and implement effective solutions. Maintains up-to-date knowledge of industry trends, regulatory requirements, and emerging technologies to enhance operational efficiency and innovation. Proficient in leveraging advanced tools and methodologies to optimize processes and drive continuous improvement.
Exceptional branding coupled with compelling visual storytelling capabilities is essential.
A strong understanding of marketing principles and consumer behavior is essential.
Demonstrates mastery of design principles and methodologies with a deep understanding of their application throughout the creative process.
Strong proficiency in both verbal and written communication, coupled with polished presentation abilities, is essential.
Balancing creative innovation with commercial viability represents a key decision-making criterion; it involves assessing the intersection where artistic integrity meets market demand. This requires a nuanced approach to evaluate how imaginative solutions can be effectively scaled and monetized while maintaining their core appeal.
Expertise in overseeing projects and effectively engaging stakeholders is required.
Experienced in leveraging a diverse range of tools to enhance efficiency and achieve operational excellence. Proficient in software applications, data analysis platforms, and collaborative technologies essential for driving productivity. Skilled in utilizing project management systems to streamline workflows and ensure timely delivery of results. Familiar with industry-specific tools to optimize processes and support strategic initiatives. Adept at troubleshooting technical challenges and implementing solutions to maintain seamless operations.
A strong proficiency in Adobe Creative Suite, encompassing Photoshop, Illustrator, and InDesign, is essential.
Proficiency in Figma or comparable design software platforms is required.
Crafting engaging content for various social media platforms, you will utilize specialized tools to develop, schedule, and optimize posts. Experience with platforms such as Hootsuite, Buffer, or Sprout Social is essential, while proficiency in Canva or Adobe Creative Suite for graphic design will be advantageous. Your role will involve analyzing performance metrics to refine content strategies, ensuring alignment with brand voice and audience preferences. Strong organizational skills and creativity are required to maintain consistency across multiple channels, along with the ability to adapt quickly to platform algorithm changes.
Proficiency in video production and editing techniques is required.
Proficient in leveraging digital marketing platforms and analyzing performance metrics to drive strategic decision-making.
Nice to Have:
A strong background in sectors such as retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands is required.
Proficiency in contemporary digital content trends and expertise in social-first marketing strategies are essential.
Seasoned professionals adept at spearheading comprehensive brand refresh initiatives or full-scale rebranding campaigns are encouraged to apply.
Qualified applicants are encouraged to submit their CV along with a portfolio showcasing their top brand and campaign projects to hr@bottleking.ng, ensuring the email subject line includes the job title.
Qualifications
BA/BSc/HND
Experience Required
5 years
