Description
We seek an experienced Senior Sales Development Associate to join our sales team, where you will oversee and mentor the sales development team, driving consistent generation of qualified leads, maintaining CRM integrity, and optimizing conversion rates throughout the sales pipeline.
Oversee a wide range of critical duties, including ensuring compliance with relevant regulations, managing financial reporting and budgeting, overseeing human resources functions, and spearheading strategic planning initiatives. This role involves coordinating cross-functional teams, maintaining strong relationships with stakeholders, and implementing policies to enhance operational efficiency. Additionally, the position demands meticulous attention to detail in data analysis, risk assessment, and performance monitoring to drive informed decision-making and organizational growth. Candidates must possess strong leadership abilities, exceptional communication skills, and a proven track record in managing complex projects within a fast-paced environment.
Your duties will encompass a diverse range of tasks, including overseeing project execution, managing stakeholder communications, and ensuring adherence to established timelines and budgets. Additionally, you will be tasked with analyzing performance metrics to identify areas for improvement and implementing strategic initiatives to enhance operational efficiency. Collaboration with cross-functional teams will be essential to align goals and drive project success, while maintaining meticulous documentation and reporting standards to support decision-making processes.
Demonstrates proficiency in team leadership and coaching, fostering a collaborative and high-performing environment while guiding team members toward professional growth and development.
Spearhead the direction and oversight of a team comprised of Sales Development Associates (SDA’s), ensuring alignment with organizational objectives and fostering a high-performance culture.
Conduct periodic meetings to assess performance, provide constructive feedback, and support team members in their professional development.
Observe indicators of difficulty in others and develop tailored strategies to support their improvement and progress.
Establish well-defined objectives and ensure all team members fully understand their responsibilities and performance expectations.
Develop and refine processes and scripts to ensure efficient and effective operations.
Develop and oversee the creation and upkeep of scripts utilized by SDA’s during interactions with prospects, encompassing both inbound and outbound communication channels.
Enhance the inbound qualification script to ensure thorough verification of details, clear explanation of the prospect’s data acquisition method, and explicit confirmation of their interest.
Develop and maintain a comprehensive outbound sales development script, ensuring detailed documentation for clarity and replicability. Additionally, formalize the full SDA qualification process in writing, creating a step-by-step guide accessible to all team members.
Facilitates employee growth through structured training and development initiatives. Designs and delivers programs to enhance skills, knowledge, and performance. Collaborates with department heads to identify training needs and assess program effectiveness. Tracks progress and evaluates outcomes to ensure alignment with organizational objectives.
Develop and implement a comprehensive onboarding program tailored specifically for newly hired Software Development Analysts (SDA’s) to ensure seamless integration into the team.
Develop comprehensive training materials, create live test marking schemes, and design recorded assessments.
Ensure new SDA’s are fully prepared to handle customer calls prior to their deployment. Deliver continuous training whenever updates are made to scripts, products, or operational procedures.
Oversee the management and strategic allocation of leads to ensure optimal conversion and resource utilization.
Responsibilities include the distribution of incoming leads to Sales Development Representatives (SDA’s) to facilitate their qualification process.
Responsibilities include overseeing partner-sourced lead lists and ensuring their equitable and effective distribution.
To strategically oversee and execute the team’s efforts in prequalifying closed-lost leads and churned accounts, thereby creating fresh business prospects, is essential.
Develop, maintain, and enhance dashboards, metrics, and reporting systems to provide accurate and timely insights. Design and implement key performance indicators (KPIs) and data visualizations to support data-driven decision-making across the organization. Collaborate with stakeholders to identify reporting needs, ensuring alignment with business objectives. Establish and enforce data governance policies to maintain data integrity and security. Regularly analyze and interpret complex datasets to generate actionable reports and presentations for leadership and cross-functional teams.
Construct and routinely update visual dashboards to monitor and analyze team performance metrics effectively.
Track essential performance indicators such as lead generation, sales-qualified leads (SQLs), sales-accepted leads (SALS), rejection rates, and conversion benchmarks, including Lead-to-SAL and SQL-to-SAL ratios.
Analyze metrics segmented by geography and individual SDA to identify trends and potential issues.
Leverage data analytics to discern effective strategies, pinpoint areas requiring enhancement, and prioritize initiatives for process improvement.
We specialize in crafting strategic outbound sales development initiatives to drive revenue growth and expand market reach. This role involves meticulous planning and execution of targeted outreach campaigns to identify and engage potential clients. Key responsibilities include conducting thorough market research, developing tailored messaging, and leveraging multiple channels to generate qualified leads. Successful candidates must possess strong communication skills, a results-driven mindset, and proficiency in CRM tools to track and analyze performance metrics. Experience in sales or business development within a fast-paced environment is highly preferred.
Develop and execute a comprehensive outbound prospecting strategy from the ground up, establishing a new operational capability within the organization.
Craft outbound scripts, compile target lists, and design outreach sequences to drive engagement and conversion.
Establish objectives and evaluate performance metrics specifically for outbound initiatives, distinguishing them from inbound activities.
Requirements
A bachelor’s degree or Higher National Diploma (HND) in any academic field is required.
Must possess either a completed National Youth Service Corps (NYC) program or an officially issued exemption certificate.
A minimum of three years of hands-on experience in sales or sales development is required.
Proven track record in team leadership and management roles, with demonstrated ability to oversee and guide team members effectively.
Excellent abilities in both written and verbal communication are required.
Proficient in analyzing data, interpreting dashboards, and evaluating performance metrics to derive actionable insights and support data-driven decision-making.
Demonstrated expertise in utilizing the Microsoft Office Suite, encompassing applications such as Word, Excel, and PowerPoint, with a strong emphasis on efficiency and functionality.
Proficient in delivering strong performance and collaboration within a fully remote work setting.
Nice To have:
Proficiency in utilizing Zoho CRM or alternative customer relationship management platforms such as Salesforce, HubSpot, or Fresh sales is required.
Proven expertise in developing sales scripts and qualification frameworks from the ground up.
Proficiency in developing dashboards and reports to monitor sales performance metrics is required.
Seasoned professionals with a background in health technology, health insurance, or business-to-business sales are encouraged to apply. Candidates should also possess prior experience in training or onboarding new sales team members.
We seek professionals skilled in engaging reactivating dormant or previously lost leads, as well as accounts that have ceased operations.
Qualifications
BA/BSc/HND
