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Home Jobs Lagos Senior Marketing Strategy and Brand Development Manager

Senior Marketing Strategy and Brand Development Manager

Ziba Beach Resort  · Hotels & Restaurants

Full Time Lagos
Lagos
400,000 - 500,000/month
Deadline: 31 August 2026
Posted June 2, 2026

Key responsibilities include overseeing project execution to ensure timely and efficient completion, managing stakeholder communications to maintain alignment and transparency, and implementing strategic initiatives to drive organizational growth. The role requires analyzing performance metrics to identify trends and areas for improvement, coordinating cross-functional teams to foster collaboration, and developing policies that enhance operational efficiency. Additionally, the position entails leading training programs to upskill staff, evaluating risks to mitigate potential disruptions, and ensuring compliance with industry regulations and company standards. Strong leadership, problem-solving, and communication skills are essential for success in this role, along with the ability to adapt to evolving business needs and priorities.

We are seeking a dynamic professional to design, develop, and implement innovative marketing strategies that align with organizational objectives. The ideal candidate will execute comprehensive marketing campaigns, analyze market trends, and optimize initiatives to drive brand awareness, engagement, and revenue growth. Responsibilities include collaborating with cross-functional teams, managing digital and traditional marketing channels, and leveraging data-driven insights to refine strategies. A bachelor’s degree in marketing, business, or a related field is required, along with 5+ years of progressive marketing experience. Proficiency in marketing analytics tools, CRM systems, and project management software is essential, as is a demonstrated ability to meet deadlines and adapt to evolving market conditions. Strong communication and leadership skills are also critical for success in this role.

Craft and implement comprehensive marketing strategies aimed at enhancing brand presence, boosting occupancy rates, and maximizing revenue generation.

Oversee the online marketing executive to ensure the resort’s digital footprint—spanning the website, social media channels, Google listings, online travel agencies (OTA’s), and paid advertising platforms—remains at peak performance.

Responsibilities include managing the development, execution, and performance analysis of campaigns spanning both digital and offline channels.

We are seeking a skilled professional to spearhead the creation and curation of engaging, high-quality content tailored to our diverse audience. The ideal candidate will possess a strong background in content strategy, exceptional writing abilities, and a keen understanding of SEO best practices to enhance visibility and engagement. Responsibilities include researching industry trends, developing content plans, producing written materials in various formats, and collaborating with cross-functional teams to ensure alignment with brand messaging and goals. Proficiency in content management systems, data analytics, and multimedia tools is required, along with the ability to adapt content for different platforms while maintaining consistency and relevance. A bachelor’s degree in communications, marketing, journalism, or a related field is preferred, coupled with at least three years of proven experience in content development or a similar role.

Develop and oversee the creation of engaging content across multiple platforms, including social media, blogs, email newsletters, and promotional materials.

Maintain uniform brand representation across every communication platform.

Produce and curate visual content that effectively highlights Ziba’s experiences, events, and facilities through coordinated efforts or direct capture.

We seek a dynamic professional to manage brand strategy, public relations initiatives, and strategic partnerships. The ideal candidate will oversee the development and execution of brand positioning, craft compelling PR campaigns, and cultivate high-impact collaborations with key stakeholders. Responsibilities include leading cross-functional teams, analyzing market trends, and maintaining strong media relationships to enhance brand visibility and reputation. A proven track record in brand management, PR, or a related field, along with exceptional communication and negotiation skills, is essential. Familiarity with digital marketing tools and data-driven decision-making is a strong advantage. The role demands creativity, adaptability, and a passion for storytelling to drive engagement and growth.

Revitalize the resort’s brand identity and ensure brand guidelines remain current and comprehensive.

Cultivate and oversee connections with media organizations, influential figures, and digital content producers.

Forged and cultivated high-impact partnerships designed to elevate brand recognition, secure group reservations, and facilitate corporate retreat bookings.

We are seeking a dedicated Guest Engagement professional to create memorable experiences and foster meaningful connections with our patrons. This role involves actively interacting with guests to ensure their satisfaction, addressing any inquiries or concerns promptly, and maintaining a welcoming atmosphere. The ideal candidate will possess strong communication skills, a customer-centric mindset, and the ability to anticipate and meet guest needs effectively. Responsibilities include greeting guests warmly, resolving complaints professionally, and collaborating with various departments to enhance overall guest satisfaction. A background in hospitality or customer service is preferred, along with the ability to work flexible hours, including evenings and weekends.

Connect with travel agents and corporate collaborators to foster mutually beneficial partnerships.

Develop innovative promotional packages and event concepts designed to elevate guest interest and capitalize on seasonal demand trends.

Market Analysis & Performance Oversight

You will conduct comprehensive market research to identify emerging trends, competitive dynamics, and growth opportunities. Your responsibilities include analyzing performance metrics, evaluating business outcomes, and delivering data-driven insights to inform strategic decisions. Additionally, you will monitor industry developments, assess market share, and benchmark against key competitors to ensure organizational competitiveness. Proficiency in analytical tools, strong quantitative skills, and the ability to translate complex data into actionable recommendations are essential. Experience in market intelligence, performance management, or a related field is required, along with excellent communication skills to present findings to stakeholders.

Perform comprehensive market research to track evolving trends, analyze competitive landscapes, and identify emerging opportunities.

Utilize data-driven insights to monitor and evaluate marketing performance, identifying key metrics and trends to enhance campaign effectiveness.

Oversee the marketing budget and guarantee the strategic implementation of initiatives is carried out in a cost-efficient manner.

Seeking candidates who hold a minimum of five years of experience in project management, with a proven ability to lead cross-functional teams and deliver projects within strict deadlines and budget constraints. Proficiency in methodologies such as Agile, Scrum, or Waterfall is essential, along with exceptional organizational and communication skills. The ideal applicant will possess strong analytical abilities to assess risks, identify opportunities, and implement strategic solutions. A bachelor’s degree in Business Administration, Engineering, or a related field is required, and a PMP or equivalent certification is highly advantageous.

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required, with a Master’s degree serving as a favorable credential.

Demonstrated expertise in hospitality marketing, brand management, or a closely related field is required.

Experts in digital marketing, including social media trends, SEO, paid advertising, and analytics tools, are required for this role.

Proficient in both written and oral communication with clarity and precision.

Detail-oriented and creative, with strong multitasking skills to effectively oversee multiple projects at once.

Demonstrated excellence in leadership, strategic planning, and organizational management is required.

Demonstrates resilience and adaptability when operating within demanding and rapidly evolving hospitality settings.

We invite you to become part of our dynamic team by joining our organization. Discover the advantages of collaborating with a forward-thinking company dedicated to fostering innovation and professional growth. Enjoy a supportive work environment that prioritizes employee well-being, work-life balance, and career advancement opportunities. Contribute to meaningful projects that align with your skills and aspirations while making a tangible impact in your field. Benefit from competitive compensation, comprehensive benefits, and a culture that values diversity, inclusion, and collaboration. Take the next step in your career journey with us and thrive in a role where your contributions are recognized and rewarded.

At FIBA Beach Resort, you will become part of a progressive and energetic team committed to crafting exceptional guest experiences. This role presents a distinctive chance to influence the marketing strategy of one of Nigeria’s most pioneering hospitality brands and drive meaningful contributions to the resort’s expansion.

Qualifications

BA/BSc/HND

Experience Required

4 years

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