The position provides a comprehensive overview of key responsibilities and required qualifications, outlining the essential duties and expectations for the role. It encompasses the core functions and necessary skills to perform effectively, while also highlighting the primary objectives and performance metrics. The role demands adherence to professional standards and collaboration with team members to achieve organizational goals. Candidates must possess the specified education, experience, and competencies to fulfill the outlined requirements and contribute successfully to the team.
We seek a seasoned Marketing & Communications Manager with a keen understanding of premium brand communication and the nuances of engaging High-Net-Worth (HI) clientele.
This position bridges the realms of brand management, business development, and client experience, serving as a pivotal nexus among these critical functions.
You will be responsible for shaping and maintaining Five28’s brand perception at every customer interaction, whether in direct client engagements, proposal development, or digital and communication channels.
Oversee a range of critical duties encompassing strategic planning, operational execution, and cross-functional collaboration to ensure organizational alignment and performance excellence. Develop and implement comprehensive policies, procedures, and frameworks to enhance efficiency, mitigate risks, and maintain compliance with industry standards. Lead and mentor high-performing teams, fostering a culture of accountability, innovation, and continuous improvement. Analyze complex data sets to generate actionable insights, drive informed decision-making, and support long-term business growth. Serve as a key liaison between senior leadership and operational units, facilitating transparent communication and aligning objectives with overarching strategic goals.
We are seeking a dynamic Brand & Positioning professional to elevate our brand identity and strategic positioning in the market. The ideal candidate will drive the development and execution of cohesive brand strategies, ensuring alignment with business objectives and target audience insights. Responsibilities include crafting compelling brand narratives, overseeing market research to identify positioning opportunities, and collaborating with cross-functional teams to maintain brand consistency across all channels. Candidates must possess a proven track record in brand management, exceptional communication skills, and the ability to analyze market trends to inform strategic decisions. A deep understanding of digital branding, consumer behavior, and competitive landscape analysis is essential for success in this role.
Elevate and solidify Five28’s brand positioning as a distinguished leader in premium interior design and property development.
Maintain consistency across all brand communications to ensure alignment with Five28’s established standards.
Ensure cohesive brand representation across decks, proposals, presentations, and social media channels.
HI & Client-Facing Communication
As a key member of our team, you will engage with High-Net-Worth Individuals (His) and maintain direct communication with clients, ensuring their needs are met with professionalism and discretion. Your role involves understanding client objectives, providing tailored solutions, and fostering long-term relationships through clear, concise, and persuasive interactions. Strong interpersonal skills, a polished presence, and the ability to adapt to diverse client personalities are essential. You will represent the firm with integrity, upholding its reputation for excellence in service delivery.
Formulate bespoke communication strategies designed specifically to engage High Net Worth Individuals (His) and Ultra High Net Worth Individuals (UNIS).
Craft and deliver compelling pitches and presentations tailored to client needs and preferences.
Evaluate and enhance written and visual content to ensure it aligns with client expectations and project standards.
Analyze client behavior and tailor communication strategies to align with their psychological profiles.
Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Execute campaigns across digital, social, print, and event channels while analyzing performance metrics to optimize return on investment. Collaborate with cross-functional teams to align messaging, target audiences, and budget allocation for maximum impact.
Develop and implement a well-defined marketing strategy that is fully integrated with the organization’s growth objectives.
Ensure the digital presence—encompassing social media, website content, newsletters, and campaigns—meets established quality standards at all times.
Collaborate closely with the social media manager to craft engaging stories and case studies from various projects.
Public Relations & Partnerships: We are tasked with cultivating and nurturing key stakeholder relationships to amplify brand visibility and foster strategic alliances. Responsibilities include crafting compelling narratives, managing media engagements, and securing high-impact partnerships. The role demands exceptional communication skills, a keen understanding of industry trends, and the ability to collaborate across teams to drive mutually beneficial outcomes. Qualified candidates should possess a proven track record in PR, experience in partnership development, and a passion for storytelling that resonates with diverse audiences.
Oversee opportunities in public relations, brand placements, collaborations, and strategic alliances.
Develop and nurture connections with key media outlets, industry leaders, and pertinent platforms to enhance communication and collaboration.
Monitor brand reputation as required to ensure alignment with corporate standards and stakeholder expectations.
Overseeing the coordination and collaboration with both internal teams and external vendors constitutes a key responsibility within this role. This involves ensuring seamless communication, managing relationships, and aligning objectives to enhance operational efficiency and achieve organizational goals. Proficiency in handling multiple stakeholders, resolving conflicts, and maintaining high standards of professionalism is essential to success in this position.
Coordinate external vendors—including photographers, videographers, and content creators—as required to ensure seamless collaboration and project execution.
Ensure all social media content aligns with Five28 standards through thorough review and approval processes.
Provide guidance and support to junior team members as well as external vendors, when necessary.
We seek a motivated professional with at least five years of experience in a relevant field, along with a bachelor’s degree in a related discipline. Proficiency in industry-standard software and tools is essential, along with strong analytical and problem-solving capabilities. Excellent communication skills, both written and verbal, are required to collaborate effectively with cross-functional teams. The ability to manage multiple priorities under tight deadlines while maintaining high attention to detail is critical. Prior experience leading projects or teams is preferred, as is familiarity with compliance regulations pertinent to the role.
A Bachelor of Science degree in Marketing, Business Administration, Public Relations, or an equivalent field is required.
Seeking a candidate with three to five years of professional experience in marketing, communications, or brand management, ideally within the luxury, real estate, design, lifestyle, or premium service sectors.
Experienced in engaging with high-net-worth individuals and C-suite executives.
Demonstrates a refined grasp of brand voice, maintaining high standards of confidentiality while prioritizing exceptional client interactions.
Demonstrates exceptional proficiency in both written and spoken communication.
Possesses a keen attention to detail, ensuring high accuracy and precision in all tasks.
Exceptional strategic thinking capabilities are required to navigate complex business challenges and drive forward-focused solutions.
An additional qualification in CIM certification would be highly beneficial.
Talented and eligible applicants are encouraged to forward their curriculum vitae to chinedum@five28.com.ng, ensuring the subject line reads “Marketing and Communications Manager Application.”
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
