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Home Jobs Lagos Senior Digital & Social Media Strategist

Senior Digital & Social Media Strategist

DynamicPlus Advisory  · Consulting

Full Time Lagos
Lagos
Deadline: 10 September 2026
Posted June 12, 2026

Job Summary

We are in search of a seasoned and outcome-focused Digital Marketing Manager to spearhead and implement our digital marketing initiatives.

The successful applicant will spearhead initiatives to enhance online presence, generate leads, foster customer interactions, and boost revenue by executing strategic digital marketing campaigns.

Oversee and execute a range of critical duties, ensuring seamless operational workflows, precise project oversight, and adherence to established protocols. Actively participate in strategic planning processes, contribute to team collaboration, and consistently deliver high-quality results aligned with organizational objectives. Manage assigned tasks with a focus on efficiency, innovation, and continuous improvement while maintaining compliance with industry standards and company policies. Serve as a key point of contact for stakeholders, fostering transparent communication and resolving issues promptly to uphold productivity and team cohesion.

Craft and execute all-encompassing digital marketing initiatives meticulously designed to support and advance overarching business goals.

Oversee and enhance paid advertising initiatives across various digital platforms, including Google Ads, Meta Ads, and LinkedIn, among others.

Develop and implement comprehensive strategies encompassing SEO, SEM, email marketing, and content marketing initiatives to enhance brand visibility and engagement.

Analyze campaign performance meticulously, identifying key metrics and trends, and deliver strategic insights along with data-driven recommendations to optimize outcomes.

Oversee the company’s website to optimize user experience and maximize conversion rates efficiently.

Develop and manage comprehensive digital content strategies with the primary objective of enhancing brand visibility and fostering audience engagement.

Monitor expenditures against marketing budgets and optimize the distribution of financial resources to maximize effectiveness.

Perform comprehensive market research and competitor analysis to uncover potential avenues for expansion and strategic advantage.

Work collaboratively with internal teams to maintain uniform brand messaging across every channel.

Requirements

A Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or a closely related discipline is required.

Professional marketing certifications may provide a competitive edge in this role.

Requires at least three years of hands-on experience in a comparable Digital Marketing position.

Accomplished in overseeing and executing high-impact digital marketing initiatives with measurable success.

Proficiency in Google Analytics, Google Ads, SEO, SEM, and social media advertising is essential.

Proven ability to communicate effectively, analyze complex information, and manage projects efficiently.

Proficient in analyzing data and translating insights into informed, strategic decisions.

Skills Required: Proficiency in project management methodologies and tools; strong analytical and problem-solving abilities; exceptional communication and interpersonal skills; demonstrated leadership in guiding cross-functional teams; experience with budgeting and resource allocation; familiarity with industry regulations and compliance standards; ability to analyze financial data and generate reports; knowledge of data privacy and security protocols; and a commitment to continuous learning and professional development.

Craft and execute innovative digital marketing strategies to enhance brand visibility, drive customer engagement, and generate measurable business growth. Utilize data-driven insights to optimize campaigns across multiple channels, including social media, email marketing, SEO, and paid advertising. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives while ensuring consistent brand messaging. Monitor key performance indicators (KPIs) to assess campaign effectiveness and make data-informed adjustments as needed. Stay abreast of industry trends and emerging digital marketing technologies to maintain a competitive edge. Requires proficiency in analytics tools, marketing automation platforms, and a strong understanding of SEO best practices. Excellent communication and project management skills are essential for coordinating efforts across departments and stakeholders.

Our role focuses on leveraging Google Ads and Analytics to drive digital marketing performance, requiring expertise in campaign setup, optimization, and data-driven decision-making. Key responsibilities include managing keyword research, bid adjustments, and A/B testing to enhance ad relevance and conversion rates. Additionally, you will analyze metrics such as click-through rates, impressions, and ROI to refine strategies and maximize budget efficiency. Proficiency in Google Analytics is essential for tracking user behavior, identifying trends, and reporting insights to stakeholders. Strong analytical skills, attention to detail, and the ability to translate data into actionable recommendations are critical for success in this position.

SEO & SEM professionals are responsible for enhancing online visibility and driving targeted traffic through organic and paid search strategies. They develop and implement keyword research, optimize website content, and manage pay-per-click campaigns to maximize ROI. Additionally, they analyze performance metrics, conduct A/B testing, and refine strategies based on data insights. Collaboration with content teams, web developers, and marketing stakeholders ensures alignment with broader digital initiatives. Strong analytical skills, proficiency in tools like Google Analytics and SEMrush, and a deep understanding of search engine algorithms are essential. Experience with CMS platforms and conversion rate optimization further strengthens their effectiveness in delivering measurable results.

We seek a skilled Social Media Marketing Specialist to develop and implement innovative strategies that enhance brand visibility, foster audience engagement, and drive measurable growth across digital platforms. The ideal candidate will possess a proven track record in creating compelling content, optimizing social media campaigns, and analyzing performance metrics to refine outreach efforts. Responsibilities include managing multiple social media accounts, curating high-quality posts, engaging with followers, and collaborating with cross-functional teams to align messaging with broader marketing goals. Proficiency in social media analytics tools, content creation software, and a deep understanding of SEO and digital trends are essential. Additionally, the role demands strong written communication skills, creativity, and the ability to adapt quickly to evolving platform algorithms and industry best practices.

We are seeking a skilled Content Marketing professional to develop and execute innovative strategies that enhance brand visibility and engagement. The ideal candidate will possess a strong background in content creation, SEO optimization, and digital marketing, with expertise in leveraging data-driven insights to refine messaging. Responsibilities include crafting compelling blog posts, social media content, and email campaigns, as well as managing content calendars and collaborating with cross-functional teams to ensure consistency across all channels. Additionally, the role requires monitoring performance metrics, analyzing trends, and adjusting strategies to maximize reach and conversion rates. A bachelor’s degree in marketing, communications, or a related field is preferred, along with proven experience in content marketing and a track record of measurable results. Proficiency in SEO tools, analytics platforms, and content management systems is essential, along with exceptional writing and editing skills.

We are seeking a skilled professional to design, implement, and optimize email marketing campaigns that drive engagement and conversions. The ideal candidate will possess strong copywriting abilities, proficiency in email automation platforms (such as Mailchimp, Klaviyo, or HubSpot), and a deep understanding of segmenting audiences for targeted messaging. Responsibilities include crafting compelling subject lines and content, analyzing performance metrics like open rates and click-through rates, and A/B testing to refine strategies. Additionally, the candidate should be adept at managing subscriber lists, ensuring compliance with email regulations (e.g., CAN-SPAM, GDPR), and collaborating with design teams to create visually appealing templates. A background in digital marketing or related fields, coupled with experience in data-driven decision-making, is essential.

The role involves conducting comprehensive data analysis and generating detailed reports to support strategic decision-making processes within the organization. Responsibilities include collecting, processing, and interpreting complex datasets, identifying key trends and insights, and presenting findings through clear and actionable visualizations and summaries. The ideal candidate will possess strong analytical skills, proficiency in data visualization tools such as Tableau or Power BI, and experience with SQL and statistical analysis software. A degree in a quantitative field, such as statistics, mathematics, or economics, is required, along with at least three years of relevant experience in data analysis or a related role. Excellent communication abilities are essential to convey technical insights to non-technical stakeholders effectively.

Generates and cultivates prospective client opportunities to drive business growth and expand the customer base. Identifies and qualifies potential leads through targeted outreach, market research, and strategic networking initiatives. Utilizes a variety of channels, including digital platforms, industry events, and referrals, to connect with decision-makers and effectively communicate the value proposition. Tracks and analyzes lead data to refine approaches, enhance conversion rates, and support the sales pipeline. Collaborates closely with sales and marketing teams to align strategies and optimize lead generation efforts for maximum impact.

Responsible for overseeing and maintaining financial resources, this role involves meticulous planning, tracking, and allocation of budgetary funds to support organizational objectives. Duties include monitoring expenditures, forecasting financial needs, and ensuring compliance with established financial policies. The position requires strong analytical skills, attention to detail, and proficiency in financial software to generate accurate reports. Collaboration with department heads is essential to align budgetary allocations with strategic priorities while identifying cost-saving opportunities. A degree in finance, accounting, or a related field, along with relevant experience in budget administration, is typically required.

Develop, implement, and optimize marketing automation platforms—including HubSpot, Market, Pardon, or similar systems—to enhance lead generation, nurture campaigns, and streamline customer journeys. Collaborate with cross-functional teams to align automation strategies with broader marketing goals, ensuring seamless integration with CRM, email, and analytics tools. Analyze performance data, A/B test workflows, and refine triggers, segmentation, and personalization tactics to drive efficiency and measurable ROI. Stay current with industry trends, emerging automation technologies, and best practices to continuously elevate campaign effectiveness and scalability while maintaining compliance with data privacy regulations.

We kindly request interested applicants to submit their materials through the established application method.

Qualified individuals who meet the stated requirements are encouraged to submit their CV via email to cvs@dynamicplusservices@gmail.com.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

3 years

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