The Senior Digital Marketing Executive will be responsible for strategically spearheading the company’s digital growth initiatives while actively contributing to enhancing visibility and reinforcing market positioning.
This position emphasizes leadership in digital marketing, requiring a robust capacity for creative content creation to enhance high-impact campaigns. The successful applicant will oversee the development, implementation, and refinement of digital strategies aimed at driving traffic, fostering engagement, and increasing conversions across diverse online platforms.
You will leverage data-driven marketing insights to craft compelling content, guaranteeing that every campaign balances high performance with creative appeal.
Oversee and execute all essential tasks associated with the position, ensuring alignment with organizational objectives and maintaining high standards of performance. Develop and implement policies, procedures, and strategies to enhance operational efficiency and effectiveness. Lead cross-functional teams to achieve project goals, fostering collaboration and accountability among members. Conduct regular evaluations of team performance, providing constructive feedback and support to drive continuous improvement. Monitor key performance indicators to assess progress and identify areas for enhancement. Serve as a primary point of contact for stakeholders, facilitating clear and consistent communication to address concerns and facilitate solutions. Ensure compliance with all relevant regulations, company policies, and industry standards to mitigate risks and uphold organizational integrity.
Craft and implement robust digital marketing strategies designed to significantly enhance brand visibility, website traffic, and overall revenue generation.
Develop, curate, and oversee engaging, high-caliber content for social media, web, and advertising channels.
Drive paid advertising initiatives, including Google Ads and social media campaigns, to enhance return on investment through strategic leadership and optimization efforts.
Oversee the expansion and enhancement of the company’s digital footprint across every online platform.
Develop and manage comprehensive content calendars, campaign schedules, and strategic publishing plans to ensure cohesive and timely execution.
Collect and evaluate performance metrics, then derive actionable, data-backed insights to enhance campaign efficiency and effectiveness.
Develop and coordinate multimedia marketing materials to support promotional initiatives and campaign efforts.
Devise and implement strategic SEO initiatives aimed at enhancing organic search visibility and driving sustainable growth.
Develop and implement pioneering marketing initiatives and digital engagement strategies.
Develop and maintain strategic partnerships with external vendors, collaborators, and digital agencies to ensure seamless collaboration and mutual growth.
Develop and deliver performance reports and strategic recommendations to senior leadership, ensuring clarity and actionable insights for decision-making.
We are seeking a highly motivated professional to join our team, bringing a combination of technical expertise, industry-specific knowledge, and strong interpersonal abilities. The ideal candidate will hold a degree in a relevant field, such as engineering, business administration, or a related discipline, and possess at least five years of hands-on experience in their area of specialization. Proficiency in key software platforms, analytical tools, and project management methodologies is essential, along with the ability to communicate complex concepts clearly and collaborate effectively across departments. Strong problem-solving skills, adaptability to evolving industry trends, and a commitment to continuous learning are also required. Additionally, the role demands a keen attention to detail, exceptional organizational capabilities, and the capacity to work efficiently under tight deadlines while maintaining high standards of quality.
A bachelor’s degree in Marketing, Mass Communication, Digital Media, or a closely related discipline is required.
Digital marketing expertise with a solid track record of 4–6 years, ideally gained in advertising, media, or e-commerce environments.
Proficiency with a wide array of digital marketing tools and platforms is essential, encompassing platforms such as Google Analytics, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and email marketing solutions like Mailchimp.
SEO & SEM professionals will spearhead strategic initiatives to enhance online visibility and drive targeted traffic through organic and paid search channels. They will conduct comprehensive keyword research, optimize website content and structure, and manage pay-per-click campaigns to maximize ROI. Additionally, they will analyze performance metrics, refine strategies based on data insights, and collaborate with cross-functional teams to ensure alignment with broader marketing objectives. Proficiency in tools like Google Analytics, SEMrush, and Ahrefs is required, along with a proven track record of improving search rankings and conversion rates. Strong analytical skills, adaptability to evolving algorithms, and a results-driven mindset are essential for success in this role.
We seek a skilled professional to manage and optimize Google Ads and Analytics campaigns, ensuring maximum performance and measurable results. The ideal candidate will possess in-depth knowledge of PPC advertising, conversion tracking, and data analysis to drive strategic decision-making. Responsibilities include developing and executing targeted ad campaigns, monitoring key performance indicators, and providing actionable insights to enhance ROI. Proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools is required, along with experience in A/B testing, audience segmentation, and bid management. Strong analytical skills, attention to detail, and the ability to translate data into actionable strategies are essential.
Social media advertising specialists are tasked with developing and executing strategic campaigns across platforms such as Meta, Instagram, and others to enhance brand visibility and engagement. Responsibilities include crafting compelling ad content, conducting thorough audience research, managing daily ad spend, and analyzing performance metrics to optimize reach and conversion rates. Candidates should possess proficiency in Meta Ads Manager, a deep understanding of digital marketing trends, and experience in A/B testing. Strong analytical skills and creativity are essential for driving measurable results and meeting campaign objectives.
Drive innovative email and mobile marketing campaigns to engage audiences and foster brand loyalty. Develop and execute strategies across multiple channels, leveraging data analytics to optimize performance and enhance customer interactions. Collaborate with cross-functional teams to create compelling content, including newsletters, promotions, and personalized messages tailored to target demographics. Utilize marketing automation tools to streamline workflows, track metrics, and refine campaigns for maximum impact. Stay current with industry trends and emerging technologies to ensure strategies remain cutting-edge and effective.
Demonstrated proficiency in crafting compelling content, including graphics, written materials, and cohesive campaign narratives.
Demonstrates a deep grasp of consumer behavior, emerging digital trends, and strategies for precise audience targeting.
Proficiency in software tools including Adobe Photoshop, Illustrator, and InDesign, as well as foundational web technologies such as HTML and CSS, represents a valuable asset for this role.
Proven ability to oversee social media accounts and develop strategic content plans.
Proven analytical ability to assess and derive insights from web metrics and campaign performance data.
Outstanding verbal and written communication abilities, along with polished presentation techniques and strong organizational capabilities, are essential for this role.
The role requires strong performance under tight deadlines, exceptional organizational skills, and the capacity to successfully juggle multiple concurrent projects.
What We’re Looking For
A visionary leader with the ability to strategically drive digital growth, extending beyond mere content creation, is sought after.
A dynamic storyteller with a knack for transforming abstract concepts into compelling, high-impact campaigns.
A highly motivated marketing professional dedicated to enhancing visibility, fostering engagement, and driving conversions through strategic initiatives.
An individual capable of assuming full responsibility and delivering tangible, measurable results.
Candidates must currently reside on the Island in Lagos to be eligible for this position.
Qualified individuals who meet the specified criteria are encouraged to submit their CV to wetinuneedng@gmail.com, ensuring the email subject line includes “Senior Digital Marketing Executive.” Please note that only candidates selected for further consideration will receive a response.
Qualifications
BA/BSc/HND
Experience Required
4 - 6 years
