The Senior Digital Marketing Executive will be instrumental in shaping and executing strategic initiatives to enhance the company’s digital presence, expand its reach, and strengthen its competitive market position. This role demands a dynamic blend of leadership and practical involvement in driving online growth and maximizing brand visibility.
This position centers on leading digital marketing initiatives, with a critical emphasis on crafting innovative content to drive impactful campaign performance. The successful applicant will oversee the design, implementation, and refinement of digital strategies aimed at boosting traffic, fostering engagement, and converting leads across diverse online platforms.
You should leverage your data-driven marketing skills and creative content development to craft high-performing, engaging campaigns that drive measurable results.
Oversee and execute a comprehensive range of critical tasks to ensure the successful operation of key initiatives. Duties include developing and implementing strategic plans, monitoring progress, and resolving any arising challenges to maintain efficiency and productivity. Collaborate closely with cross-functional teams to align goals, optimize workflows, and drive continuous improvement. Provide regular performance assessments and actionable feedback to support team development and accountability. Additionally, analyze data and metrics to identify trends, opportunities, and areas for enhancement, ensuring informed decision-making. Maintain compliance with organizational policies, industry regulations, and quality standards while fostering a culture of innovation and excellence.
Craft and implement robust digital marketing strategies aimed at enhancing brand visibility, increasing website traffic, and boosting revenue generation.
Develop, curate, and oversee compelling content for social media, web, and advertising channels, ensuring excellence and consistency across all platforms.
Spearhead and refine paid advertising initiatives (including Google Ads, Social Media Ads, and similar platforms) to drive superior return on investment.
Oversee and expand the organization’s digital footprint across every available platform.
Develop, manage, and execute content calendars, campaign timelines, and publishing strategies to ensure timely and strategic delivery of marketing initiatives.
Examine performance metrics to extract valuable insights, utilizing data-driven methodologies that enhance campaign efficiency and effectiveness.
Develop and execute multimedia marketing materials to support promotional initiatives and strategic campaigns.
Develop and execute SEO and organic growth initiatives to enhance search visibility and drive increased website traffic.
Devise and implement groundbreaking campaigns and digital initiatives to captivate audiences and drive engagement.
Foster and sustain strategic partnerships with third-party vendors, collaborators, and digital marketing agencies to ensure seamless collaboration and mutual success.
Compile and deliver comprehensive performance reports alongside strategic recommendations to senior leadership for informed decision-making and organizational alignment.
Seeking a candidate with a minimum of five years of relevant experience in a similar role, preferably within the technology sector. Proficiency in project management methodologies, such as Agile or Scrum, is essential, along with strong leadership capabilities to guide cross-functional teams. The ideal applicant must demonstrate exceptional analytical and problem-solving skills, coupled with excellent communication abilities to articulate complex ideas effectively. Familiarity with industry-standard tools and software, including but not limited to JIRA, Trello, or Asana, is required. Additionally, the candidate should hold a bachelor’s degree in a related field, such as Computer Science, Engineering, or Business Administration, or possess equivalent professional experience. A proven track record of successfully delivering projects on time and within budget is highly desirable.
A bachelor’s degree in Marketing, Mass Communication, Digital Media, or a closely related discipline is required for this position.
Requires a minimum of four to six years of demonstrated expertise in digital marketing, with a preference for candidates who have worked in advertising, media, or e-commerce environments.
Seasoned expertise in digital marketing tools and platforms, encompassing a wide array of solutions and technologies, with proficiency in leveraging platforms such as:
We are seeking a skilled professional adept in both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to enhance our digital presence and drive targeted traffic. The ideal candidate will possess a deep understanding of keyword research, on-page and off-page optimization, link-building strategies, and paid search campaigns, including Google Ads. Responsibilities include developing and executing data-driven SEO and SEM strategies, monitoring performance metrics, analyzing campaign results, and providing actionable insights to optimize ROI. Proficiency in tools such as Google Analytics, SEMrush, Ahrefs, and Google Ads is essential, along with strong analytical abilities and a results-oriented mindset. Experience with A/B testing, conversion rate optimization, and staying current with algorithm updates is required. A bachelor’s degree in marketing, business, or a related field is preferred, though equivalent professional experience may be considered. Collaboration with cross-functional teams to align SEO/SEM initiatives with broader marketing goals is also expected.
We are seeking a skilled professional to oversee Google Ads and Analytics initiatives, ensuring optimal campaign performance and data-driven insights. The ideal candidate will possess proficiency in managing Google Ads accounts, analyzing campaign metrics, and leveraging data to refine targeting and bidding strategies. Responsibilities include developing and executing paid search strategies, monitoring key performance indicators, and generating detailed reports to assess ROI and inform decision-making. A strong understanding of Google Analytics, conversion tracking, and attribution modeling is essential, along with experience in A/B testing and optimization techniques. Familiarity with Google Tag Manager and other marketing technologies is a plus. The role requires excellent analytical skills, attention to detail, and the ability to translate complex data into actionable recommendations for stakeholders.
Social media advertising specialists are responsible for developing and executing strategic campaigns across platforms such as Meta and Instagram. They create targeted ad content, manage budgets, and analyze performance metrics to optimize reach and engagement. Additionally, they monitor trends, collaborate with cross-functional teams, and ensure compliance with platform policies and advertising standards. Proficiency in analytics tools, creative development, and data-driven decision-making is essential for driving measurable results and maximizing return on investment.
Drive targeted email and mobile campaigns to engage audiences and boost conversions through strategic content delivery and personalized messaging tailored to user behavior and preferences. Develop and execute multichannel marketing strategies, leveraging automation tools to optimize send times, segment audiences, and analyze performance metrics for continuous improvement. Create compelling copy, design visually appealing templates, and ensure compliance with legal standards such as CAN-SPAM and GDPR. Collaborate with cross-functional teams, including designers, developers, and data analysts, to refine strategies based on insights and feedback. Monitor key performance indicators (KPIs) like open rates, click-through rates, and conversion rates to refine approaches and enhance campaign effectiveness. Stay updated on industry trends and emerging technologies to incorporate innovative tactics that maximize reach and engagement across digital platforms.
Proven expertise in crafting compelling content, including graphics, written materials, and cohesive campaign narratives.
Demonstrates a deep grasp of consumer behavior patterns, emerging digital trends, and precise audience segmentation strategies.
Proficiency in Adobe Photoshop, Illustrator, and InDesign, along with a working knowledge of foundational web technologies like HTML and CSS, would be considered a valuable asset.
Proven ability to oversee social media platforms and develop effective content strategies is essential.
Proven ability to analyze and interpret web metrics and campaign performance data with precision and insight. Demonstrates strong analytical skills to assess key performance indicators and derive actionable insights from data-driven evaluations.
Outstanding verbal and written communication abilities, along with polished presentation and organizational proficiencies, are essential.
Demonstrated capacity to thrive in high-pressure environments, consistently meet stringent deadlines, and skillfully oversee multiple projects to ensure timely and successful completion.
What We’re Looking For
A forward-thinking professional who grasps the nuances of digital expansion, extending well beyond content creation alone.
A dynamic storyteller with the ability to transform concepts into compelling and impactful campaigns.
A highly motivated marketing professional committed to driving measurable outcomes, with a strong emphasis on enhancing brand visibility, fostering audience engagement, and optimizing conversion rates.
A professional who demonstrates proactive accountability and delivers quantifiable results would be ideal for this role.
Candidates must be currently residing on the Island in Lagos to be eligible for this position.
Interested applicants who meet the required qualifications are encouraged to submit their CV via email to wetinuneedng@gmail.com, ensuring the subject line reads “Senior Digital Marketing Executive.” Notifications will be extended exclusively to shortlisted candidates.
Qualifications
BA/BSc/HND
Experience Required
4 - 6 years
