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Home Jobs Lagos Retail Trade Represenatative

Retail Trade Represenatative

Whip Smart Service Providers Limited  · Consulting

Full Time Lagos
Lagos
150,000 - 200,000/month
Deadline: 2 September 2026
Posted June 3, 2026

Job Summary

The Retail Trade Representative plays a pivotal role in expanding sales, guaranteeing product accessibility, and fostering robust partnerships with retail partners. This position requires regular visits to designated stores for product merchandising, inventory tracking, and implementing trade marketing initiatives aimed at enhancing brand recognition and sales outcomes.

Oversee a comprehensive range of critical duties encompassing strategic planning, operational execution, and team leadership to drive organizational success. Develop and implement policies, procedures, and performance metrics to ensure efficiency, compliance, and continuous improvement across all business functions. Collaborate with senior management to align departmental objectives with broader corporate goals, fostering a culture of accountability and innovation. Monitor key performance indicators, analyze trends, and present actionable insights to stakeholders to support data-driven decision-making. Lead cross-functional initiatives, resolve complex challenges, and optimize resource allocation to maximize productivity and profitability. Ensure adherence to industry regulations, ethical standards, and best practices while maintaining a focus on sustainability and corporate social responsibility.

Our role involves driving revenue growth through strategic sales initiatives and fostering key business partnerships to expand market presence. You will identify and pursue new business opportunities, cultivate relationships with prospective clients, and negotiate agreements that align with organizational objectives. Additionally, you will analyze market trends, assess competitive landscapes, and develop tailored solutions to meet customer needs while ensuring sustainable profitability.

Strive to meet established sales quotas within the specified geographic region.

Proactively seek out and establish new retail partnerships by evaluating potential outlets and bringing them into the company’s network.

Drive sales initiatives by actively promoting company products and cultivating strong retailer relationships to consistently secure and fulfill orders.

Analyze competitor actions and deliver strategic insights on market developments to inform decision-making.

With a focus on merchandising and brand visibility, this role is responsible for developing and executing strategies that enhance product presentation and strengthen brand recognition. The position requires a keen eye for detail and a deep understanding of consumer behavior to drive sales and improve customer engagement. Key responsibilities include collaborating with cross-functional teams, managing inventory levels to ensure optimal stock availability, and analyzing market trends to inform merchandising decisions. Additionally, the candidate must possess strong communication skills to effectively convey brand messaging and promotional strategies across various channels.

Ensure that products are displayed correctly in stores, adhering to the company’s established standards for presentation and merchandising.

Develop and execute promotional and trade marketing initiatives to drive brand awareness and sales growth.

Ensure product shelves are consistently maintained in a clean, organized, and visually appealing manner.

Verify that all products are accurately priced and displayed appropriately.

We are seeking a skilled professional to oversee and enhance client relationships, ensuring their needs are met with high standards of service. The ideal candidate will maintain ongoing communication with clients, address any concerns promptly, and identify opportunities for growth. Proficiency in relationship-building strategies, excellent interpersonal skills, and a proactive approach to problem-solving are essential. Duties include conducting regular check-ins, resolving issues efficiently, and collaborating with internal teams to deliver tailored solutions. A strong understanding of client expectations and a commitment to fostering long-term partnerships are required.

Foster and sustain robust partnerships with retail store owners and managers to ensure ongoing collaboration and mutual growth.

Address retailer inquiries and swiftly resolve any issues that arise to maintain strong partnerships and ensure customer satisfaction.

Contribute to fostering enduring customer relationships by consistently delivering service that exceeds expectations and drives repeat engagement.

Inventory and stock control responsibilities encompass overseeing the accurate tracking, organization, and replenishment of goods within the facility. This role ensures optimal stock levels are maintained to meet operational demands while minimizing excess or shortages. Tasks include conducting regular audits, managing inventory databases, and coordinating with procurement teams to facilitate timely restocking. Strong analytical skills and attention to detail are essential for identifying discrepancies, forecasting supply needs, and implementing efficient inventory systems. Proficiency in inventory management software and a commitment to maintaining precise records are required to support seamless workflows and prevent disruptions in supply chains.

Monitor inventory levels across retail locations to ensure adequate product availability and mitigate the risk of stock depletion.

Liaise with distributors to guarantee the punctual arrival of products.

Monitor product movement and document items that exhibit slow or rapid sales velocity to ensure optimal inventory management and alignment with market demand.

The role involves overseeing reporting functions and administrative operations, ensuring accuracy, timeliness, and compliance with established procedures. Key responsibilities include compiling, analyzing, and presenting data, as well as maintaining organized records, coordinating schedules, and facilitating smooth departmental workflows. Proficiency in relevant software, attention to detail, and strong organizational skills are essential, along with the ability to manage multiple tasks efficiently in a fast-paced environment.

Prepare and submit comprehensive sales and activity reports on a daily and weekly basis to ensure accurate tracking and performance monitoring.

Ensure the precise and up-to-date documentation of visit logs, transaction orders, and collection activities, where applicable.

Analyze evolving market trends and consumer preferences to deliver strategic insights and recommendations.

Seeking a highly motivated individual with a passion for [field/industry], this role demands exceptional organizational and communication skills. Candidates must possess [X years] of experience in [specific area], along with proficiency in [relevant tools/software]. Strong problem-solving abilities and attention to detail are essential, as the position involves [key responsibility]. Bachelor’s degree in [relevant field] is preferred, though equivalent experience may be considered. Fluency in [language, if applicable] and the capacity to work independently in a fast-paced environment are also required.

A bachelor’s degree (B.Sc.) or higher in Marketing, Business Administration, or a closely related discipline is required. Alternatively, candidates with an Ordinary National Diploma (OND) or Higher National Diploma (HND) will also be considered.

Seeking candidates with 1 to 3 years of relevant experience in fast-moving consumer goods (FMCG) or retail sales environments.

Effective communication and adept negotiation capabilities are essential for this position.

Proven expertise in the local market dynamics and retail sector, with a comprehensive understanding of consumer trends and competitive landscape.

Proven capability to manage responsibilities autonomously while consistently achieving established objectives.

Possesses a foundational knowledge of merchandising fundamentals and best practices.

Dynamic collaboration, exceptional problem-solving abilities, and strong communication skills are essential for this role. Proficiency in [specific software/tools] and a solid foundation in [relevant technical fields] are required. Candidates should demonstrate a proactive approach to task management, a commitment to teamwork, and the capacity to adapt to evolving priorities. Experience in [industry/sector] and familiarity with [specific methodologies/standards] are highly desirable. The ability to analyze complex data, make data-driven decisions, and deliver high-quality results within tight deadlines is crucial. Strong organizational skills and a keen eye for detail ensure precision and efficiency in all responsibilities.

Skilled in sales strategies and adept at negotiation tactics, the incumbent will leverage their expertise to drive revenue growth and secure advantageous agreements. They will engage with clients to understand their needs, present compelling solutions, and finalize deals that align with organizational objectives. Proficiency in identifying opportunities, overcoming objections, and closing transactions will be essential, as will strong communication and interpersonal skills to foster long-term relationships. Experience in a sales-driven environment and a track record of meeting or exceeding targets are required.

We excel at fostering and maintaining strong, mutually beneficial connections with clients, partners, and stakeholders to ensure sustained collaboration and trust. This involves actively listening to their needs, addressing concerns promptly, and aligning our services or solutions with their objectives. Strong interpersonal, communication, and negotiation skills are essential, along with the ability to resolve conflicts and build long-term relationships. Experience in client-facing roles, CRM tools, and a results-driven mindset are highly valued.

Demonstrates strong proficiency in effectively managing time and maintaining meticulous organizational skills.

Possessing a comprehensive understanding of market trends, customer needs, and competitive dynamics is essential. The role demands the ability to analyze industry developments, monitor competitor strategies, and anticipate shifts in demand to inform strategic decision-making. Candidates should demonstrate a keen insight into market forces, supported by data-driven research, to identify opportunities and mitigate risks effectively. Familiarity with market research methodologies, economic indicators, and consumer behavior patterns is highly desirable.

Seeking a candidate with a demonstrated aptitude for addressing challenges and devising effective solutions. The ideal individual will possess strong analytical abilities to evaluate situations, identify root causes, and implement corrective actions efficiently. Must be capable of thinking critically under pressure, adapting strategies to dynamic circumstances, and collaborating with cross-functional teams to resolve issues promptly. Experience in troubleshooting complex problems and a proactive approach to overcoming obstacles are essential for success in this role.

The role involves tracking and analyzing key performance indicators (KPIs) to evaluate business success and operational efficiency. Responsibilities include collecting, interpreting, and presenting data to identify trends, measure progress, and support strategic decision-making. Proficiency in data analysis tools and methodologies is essential, along with strong communication skills to convey insights effectively to stakeholders. Experience in KPI development, benchmarking, and performance reporting is required to ensure alignment with organizational goals.

To successfully complete this role, you must meet defined sales targets consistently, demonstrating a strong ability to drive revenue growth and exceed performance expectations. The position requires a proactive approach to identifying new business opportunities, cultivating client relationships, and closing deals effectively. You should possess excellent communication skills, a results-driven mindset, and a deep understanding of sales strategies to navigate competitive markets. Additionally, the role involves collaborating with cross-functional teams, analyzing sales data to inform strategies, and maintaining a customer-centric focus to ensure long-term success.

We seek a dynamic individual to oversee the operations of our expanding retail network, which currently comprises multiple active store locations. The ideal candidate will ensure each outlet maintains high standards of customer service, operational efficiency, and brand consistency. Responsibilities include managing inventory levels, optimizing sales performance, and fostering a positive work environment for store teams. Additionally, the role requires collaboration with regional managers to align on business objectives and implement strategic initiatives to drive growth. Candidates must possess strong leadership skills, a proven track record in retail management, and the ability to analyze market trends to inform decision-making. Proficiency in retail software and exceptional communication abilities are essential for success in this position.

Ensuring consistent product availability is prioritized to minimize instances of stock-outs, thereby enhancing customer satisfaction and operational efficiency.

Ensuring adherence to visibility and merchandising standards is essential. This involves maintaining consistent product placement, signage accuracy, and adherence to display guidelines across all store locations. The role requires attention to detail, regular audits, and timely resolution of any discrepancies to uphold brand representation and customer experience.

We prioritize maintaining a high customer and retailer retention rate to ensure sustained business growth and long-term partnerships. This involves implementing strategic initiatives to enhance satisfaction, loyalty, and engagement across all touchpoints, thereby fostering mutually beneficial relationships. Regularly monitoring retention metrics, gathering feedback, and addressing pain points are essential components of this effort. Additionally, we emphasize proactive communication, tailored solutions, and continuous improvement to meet evolving needs and expectations.

Qualified candidates who meet the requirements are encouraged to submit their CVs by emailing whipsmartrecruitment@gmail.com, ensuring the job title is included in the subject line.

Qualifications

BA/BSc/HND , OND

Experience Required

1 - 3 years

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