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Home Jobs Lagos Regional Sales Manager – South East

Regional Sales Manager – South East

Japan Tobacco International (JTI)  · Manufacturing / Production / FMCG

Full Time Lagos
Lagos
Deadline: 4 September 2026
Posted June 6, 2026

PURPOSE

We are looking for a proactive and results-driven Area Sales Manager to strengthen our presence in the South East region. This key position demands an energetic leader who will propel sales expansion, cultivate strong client connections, and guide a high-performing team to deliver exceptional commercial outcomes. Reporting directly to the Sales Director, the successful candidate will coordinate closely with Sales Associates and distributors to align sales and distribution operations, oversee trade marketing execution, and ensure adherence to merchandising strategies and agreed-upon KPIs within their territory. Additionally, they will collaborate with Sales Associates and distributor teams to implement trade and consumer activation initiatives, while tracking progress and competitive activity to drive continuous improvement.

We are seeking a skilled professional to ensure the organization’s operational efficiency and effectiveness through comprehensive functional skills. Candidates must possess strong analytical abilities, problem-solving expertise, and proficiency in process optimization. The ideal applicant will demonstrate exceptional communication skills, attention to detail, and the capacity to collaborate across departments. Responsibilities include analyzing workflows, identifying inefficiencies, and implementing strategic improvements to enhance productivity. Additionally, the role requires experience in project management, data interpretation, and the ability to develop clear, actionable recommendations for stakeholders. A bachelor’s degree in a relevant field, along with at least three years of experience in a similar role, is mandatory.

Responsible for the strategic planning and oversight of distributor networks and field force operations, ensuring alignment with business objectives and market demands.

Trade marketing and point-of-consumption (POC) consumer activation initiatives drive brand visibility, engagement, and sales growth by strategically positioning products in retail environments and fostering direct consumer interactions. This role requires a deep understanding of retail dynamics, shopper behavior, and promotional execution to design and implement impactful in-store campaigns that enhance product availability and consumer trial. The position entails collaborating with cross-functional teams, including sales, merchandising, and brand marketing, to align trade strategies with overall business objectives while ensuring seamless execution of POC activations at key retail touchpoints. Strong analytical skills are essential to evaluate campaign performance, optimize return on investment, and refine activation strategies based on market insights and consumer feedback. Additionally, the role demands expertise in negotiating with retail partners, managing budgets, and overseeing third-party agencies to deliver high-impact, cost-effective activations that resonate with target audiences.

Efficiently organizing and maximizing shelf space utilization represents a critical operational responsibility to ensure optimal product placement, accessibility, and visual appeal. This role demands meticulous attention to detail, strong analytical skills, and the ability to strategically arrange merchandise to enhance customer engagement and drive sales performance. Candidates must demonstrate proficiency in inventory tracking, space allocation techniques, and adherence to merchandising standards while maintaining a clean and visually organized retail environment. Familiarity with inventory management systems and a commitment to continuous improvement in shelf presentation are essential requirements for success in this position.

Experienced professionals in category management are responsible for overseeing the entire lifecycle of product categories, from strategic planning to execution. They analyze market trends, evaluate supplier performance, and negotiate contracts to optimize profitability and achieve business objectives. This role requires a deep understanding of consumer behavior and demand patterns, enabling data-driven decision-making to align product assortments with customer needs. Collaboration with cross-functional teams—such as marketing, sales, and finance—is essential to ensure cohesive strategies and seamless implementation. Strong analytical skills, proficiency in data management tools, and the ability to interpret complex market data are critical for success in this position. Additionally, candidates should possess excellent communication and negotiation abilities to influence stakeholders and drive category growth.

Field intelligence gathering, data collection, and KPI monitoring and reporting are integral duties of this role.

Proven ability to negotiate effectively is essential, with a focus on securing favorable terms while maintaining strong relationships. Candidates should possess strong interpersonal and communication skills to navigate complex discussions and reach mutually beneficial agreements. Experience in negotiating contracts, pricing, or partnerships is highly valued, as is the capacity to analyze data and make informed decisions under pressure.

External factors such as taxation, trade pricing, stakeholder and corporate relations, as well as legal considerations, are integral to this role.

Deep expertise in customer service operations, including the ability to manage inquiries, resolve issues efficiently, and ensure customer satisfaction, is required. The ideal candidate will demonstrate strong communication skills, problem-solving abilities, and a commitment to delivering exceptional service. Familiarity with CRM systems and a track record of handling high-volume interactions are essential. Additionally, the role demands the capacity to work collaboratively within a team and adapt to evolving customer needs.

We are responsible for leading key operational functions, ensuring seamless execution of strategic initiatives, and maintaining high standards of efficiency and compliance across all business activities. This role demands the ability to oversee multiple projects simultaneously, drive performance improvements, and foster collaboration among cross-functional teams. You will be expected to develop and implement policies that enhance productivity while mitigating risks, manage budgets effectively, and report on progress to senior leadership. Additionally, your responsibilities include identifying growth opportunities, optimizing processes, and championing innovative solutions to meet evolving business demands. Strong leadership, analytical thinking, and a customer-centric approach are essential for success in this position.

Ensuring the successful delivery of volume and market share growth initiatives, this role is responsible for executing strategic plans to expand our presence within target markets. Key responsibilities include analyzing market trends, developing actionable strategies to capture additional market share, and closely collaborating with cross-functional teams to align efforts toward achieving volume targets. The ideal candidate will possess a proven track record in market expansion, strong analytical skills, and the ability to drive measurable results in competitive environments. Proficiency in data-driven decision-making and a deep understanding of market dynamics are essential for this position.

Drive sustainable growth in both volume and market share, consistently meeting or exceeding area-specific targets, while promptly escalating any deviations or challenges to the Line Manager for resolution.

Distributor management involves overseeing and optimizing the performance of distribution partners to ensure efficient product or service delivery. This role requires strong communication and negotiation skills to maintain productive relationships with distributors, along with analytical abilities to evaluate performance metrics and identify opportunities for improvement. Responsibilities include establishing clear performance expectations, conducting regular reviews, and addressing any operational challenges that may arise. Additionally, the position demands proficiency in data analysis tools to track distributor compliance and resolve issues proactively.

In collaboration with distributor personnel, oversee and execute regional sales and marketing initiatives to consistently meet the established performance targets for our brands as mandated by leadership.

We are seeking a dynamic professional to oversee the introduction of innovative brand initiatives, ensuring each launch is executed with precision and strategic alignment. The ideal candidate will possess a keen understanding of market trends, consumer behavior, and cross-functional collaboration to drive successful product or service rollouts. Responsibilities include coordinating launch activities, managing stakeholder communications, and analyzing performance metrics to optimize outcomes. Proficiency in project management tools, data-driven decision-making, and a track record of delivering high-impact brand campaigns are essential. A bachelor’s degree in marketing, business, or a related field is required, along with 3–5 years of relevant experience in brand management or a related discipline.

Develop and implement comprehensive Route to Market (RTM) plans and strategies to optimize distribution channels and enhance market penetration.

Oversee price monitoring initiatives and related activities to ensure accurate and timely data collection.

Product availability plays a critical role in ensuring seamless operations and customer satisfaction, requiring meticulous oversight of inventory levels, supply chain coordination, and demand forecasting. This position involves monitoring stock across multiple channels, identifying and resolving potential shortages or overstock situations, and collaborating with procurement teams to maintain optimal inventory levels. Additionally, the role demands strong analytical skills to assess sales trends, evaluate supplier performance, and implement strategies to mitigate supply chain disruptions. Effective communication with stakeholders, including vendors and internal teams, is essential to align production schedules with market demand.

Guarantee complete accessibility to JTI products across all channels and locations within my assigned market, ensuring no downtime at any point.

Build and maintain strong relationships with wholesalers, retailers, and HOR ECA owners to ensure the region meets its volume and distribution targets.

Develop and execute strategic market information initiatives and promotional programs to enhance brand presence and drive sales growth.

Drives the successful execution of sales strategies, ensuring alignment with organizational objectives while optimizing revenue generation and market penetration.

Distribution and merchandising are optimized through strategic territory planning, management, and field force deployment. Progress is tracked diligently, and corrective measures are recommended as needed to ensure sustained performance.

People management and leadership entails overseeing and guiding teams to achieve organizational objectives while fostering a productive and positive work environment. This role requires strong interpersonal skills to motivate and develop team members, resolve conflicts, and ensure alignment with company goals. A proven ability to delegate tasks effectively, provide constructive feedback, and cultivate a culture of accountability is essential. Additionally, the position demands strategic thinking to align team efforts with broader business strategies, alongside the capacity to inspire and lead through change. Candidates must demonstrate experience in talent development, performance management, and driving employee engagement to succeed in this capacity.

Oversee a team of five JTI sales personnel spread across multiple states within my designated coverage area, providing leadership and direction to drive performance and collaboration.

Responsible for coaching, developing, and motivating the sales team while ensuring all programs are executed with the highest standards of quality.

To foster a supportive environment where talent is developed and achievements are acknowledged and rewarded.

Reporting diligently to the designated supervisor, you will compile and deliver accurate and timely updates, ensuring all relevant data and metrics are consistently tracked and communicated. You will be responsible for maintaining detailed records, generating clear and concise reports, and facilitating smooth information flow between departments. Strong organizational skills, attention to detail, and the ability to meet strict deadlines are essential. Proficiency in relevant reporting software and tools is required, along with excellent written and verbal communication abilities to convey complex information effectively.

To support strategic decision-making, compile and distribute precise, up-to-date market intelligence on JTI’s operations and competitor actions. Provide leadership with structured daily, weekly, and monthly updates covering sales and marketing activities, trade activity imagery, and stock availability audits to ensure informed and timely management choices.

The role requires thorough analysis and understanding of the external environment, including industry trends, regulatory changes, competitive dynamics, and market conditions. Candidates must possess strong analytical skills, strategic thinking, and the ability to interpret complex data to inform business decisions. Proficiency in market research tools and methodologies is essential, along with excellent communication skills to present findings effectively to stakeholders. Experience in identifying opportunities and mitigating risks within the external landscape is highly valued.

This role is dynamic, shaped by the evolving nature of political, socio-economic, and legal landscapes. Therefore, it is essential to maintain a comprehensive and precise grasp of external factors—especially within the Legal and M&S sectors—and collaborate effectively with internal teams and distributors to position the organization optimally for future challenges and opportunities.

Minimum qualifications include a bachelor’s degree in a relevant field, along with a minimum of three years of professional experience in a comparable role. Strong analytical and problem-solving skills are essential, alongside proficiency in industry-standard software tools. Excellent written and verbal communication abilities are required to effectively collaborate with cross-functional teams. Candidates must demonstrate a track record of meeting deadlines and managing multiple priorities efficiently. Familiarity with relevant regulations or compliance standards is also necessary.

A bachelor’s degree or an equivalent qualification is required.

With a minimum of three to five years of hands-on experience within JTI, you are expected to have a proven track record in sales and distribution, as well as expertise in channel management. Additionally, you will be responsible for the execution and implementation of both consumer and trade marketing initiatives.

Qualifications

BA/BSc/HND

Experience Required

3 - 5 years

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