About the job
Implementing integrated commercial strategies for Specialized Nutrition within designated geographical territories to drive brand equity and endorsement among trade clients, healthcare professionals, and relevant institutions, while enhancing market share for infant nutrition products.
Engage with medical channels and facilitate various activities to enhance communication and collaboration within the healthcare sector.
Develop and implement strategic visit schedules to engage healthcare professionals and key medical channels, fostering strong partnerships and cultivating advocacy initiatives that drive recommendations and attract new users.
Facilitate strategic interactions with healthcare professionals (HCPs) through individual and group engagements, focusing on brand promotion and nutritional education objectives.
Managing critical healthcare facility accounts, this role involves overseeing intricate recommendation processes and fostering partnership-driven strategies to fulfill requests for high-value clients.
To gather and assess pertinent market data, enabling the evaluation of medical operations’ performance and facilitating informed decision-making.
Effectively managing Salesforce data and optimizing its performance is crucial for driving sales productivity and strategic decision-making. This role focuses on maintaining data integrity, enhancing system efficiency, and leveraging Salesforce analytics to support business objectives. Responsibilities include overseeing data quality, implementing automation, and generating actionable insights to improve sales processes. Proficiency in Salesforce administration, data governance, and reporting tools is required to ensure seamless operations and compliance with organizational standards.
Ensures accurate segmentation, profiling, and targeting of medical customers to enhance the productivity of field operations.
The CRM platform will be utilized to record and document easily accessible, pertinent information and call interactions, enhancing operational efficiency and providing valuable insights for future medical customer engagement strategies.
Gather, document, and analyze territory-specific insights, sales projections, market trends, and competitive intelligence using the CRM platform to support medical operations.
Develop and execute comprehensive consumer marketing strategies, ensuring alignment with organizational objectives and market demands. Design, coordinate, and oversee campaigns to enhance brand visibility, drive customer engagement, and achieve measurable business growth. Collaborate with cross-functional teams to integrate marketing initiatives, analyze performance metrics, and optimize return on investment through data-driven insights and innovative tactics.
Assist in establishing and monitoring goals and performance metrics for brand-focused campaigns and school activations to ensure alignment with strategic objectives.
Track and evaluate the ongoing engagement and feedback levels of community members involved in nutrition outreach initiatives, ensuring programs meet their needs and expectations.
Provide essential accountability and support to ensure the successful delivery of business-assigned initiatives and projects, aligning with core organizational objectives.
Collaborate operationally with CDSM to ensure seamless integration and alignment of processes, fostering a cohesive and efficient workflow across teams.
Deliver comprehensive training sessions focusing on product knowledge and addressing any coding deficiencies for the secondary sales team.
Leverage relationships with owners and aisle attendants at hospital trade outlets to gather comprehensive insights on SN products, including competitive landscape, for the purpose of collecting and documenting market intelligence. Subsequently, follow up and coordinate with the sales team to guarantee consistent product availability.
The hospital product order requests must be communicated and coordinated in written form following the established approval process.
Qualifications
BA/BSc/HND
