Job Objective and Summary
The Marketing Officer role is an entry-level position focused on administrative and operational support, collaborating across key marketing functions including E-Commerce, Marketing Operations, and New Product Development. Reporting to the Senior Manager for Digital Sales, this individual will oversee campaign tracking, coordinate store openings, manage reports, monitor third-party logistics partners, and ensure all marketing departments receive the administrative assistance required to maintain efficient execution.
Overseeing essential duties and achieving critical performance outcomes constitute the primary focus of this role. Key areas of accountability include driving strategic initiatives, managing cross-functional projects, and ensuring operational excellence across assigned functions. The position demands meticulous attention to detail, strong analytical skills, and the ability to lead teams toward measurable results. Additionally, the role requires proficiency in [specific tools/technologies, if applicable], effective communication to align stakeholders, and adherence to organizational policies while delivering consistent value. Success will be evaluated based on the attainment of predefined targets, process improvements, and the overall impact on business objectives.
Oversee reporting and data management activities within the organization, ensuring accuracy, integrity, and timely delivery of information. Develop and implement data collection, analysis, and reporting systems to support decision-making processes. Collaborate with cross-functional teams to gather, validate, and interpret data, ensuring compliance with regulatory and organizational standards. Maintain and update databases, ensuring data security and confidentiality while optimizing storage and retrieval processes. Generate comprehensive reports, dashboards, and visualizations to communicate insights and trends to stakeholders. Monitor data quality, identify discrepancies, and implement corrective actions as needed.
Compile and distribute comprehensive weekly and monthly performance reports to all marketing departments, incorporating key sales data, campaign metrics, and e-commerce KPIs.
Oversee a centralized marketing dashboard that monitors essential metrics, including store-level revenue, cancellation rates, product availability, and the effectiveness of marketing campaigns.
Compile and consolidate data obtained from various sources, including in-store and online channels, into meticulously organized, visually polished presentations suitable for team meetings and executive leadership reviews.
Monitor weekly data to identify and highlight anomalies, such as substantial declines in store performance, sudden performance spikes, or notable regional shifts, and promptly escalate these findings to the appropriate department head.
Campaign Tracking & Administrative Support encompasses the meticulous monitoring of promotional initiatives and the provision of essential clerical assistance. This role involves tracking campaign metrics, ensuring data accuracy, and maintaining organized records to support marketing efforts. Responsibilities include compiling reports, coordinating with cross-functional teams, and streamlining administrative processes to enhance operational efficiency. Candidates should possess strong organizational skills, proficiency in data management software, and the ability to multitask effectively in a fast-paced environment.
Monitor campaign deliverables, deadlines, and progress updates to ensure alignment with project objectives and timelines.
Prepare and distribute meeting minutes, ensuring all action items from marketing team meetings, cross-functional reviews, and briefing sessions are accurately documented and subsequently tracked using our project management tools.
Oversee the administration and organization of marketing files, trackers, SOPs, and documentation within shared drives, maintaining strict version control and ensuring seamless accessibility.
Responsible for orchestrating the meticulous planning and execution of store launch initiatives, this role provides essential marketing operations support to ensure seamless openings. Duties include coordinating cross-functional teams, managing timelines, and overseeing promotional campaigns to drive brand visibility and customer engagement. Requires strong organizational skills, attention to detail, and the ability to collaborate effectively with stakeholders across various departments. Proficiency in project management tools and prior experience in retail or marketing operations are highly preferred.
Facilitate the complete administrative workflow for new store launches by coordinating communication and collaboration between Marketing Operations, Store Development, and external vendors.
Monitor the progress of new store openings, ensuring adherence to established timelines, completion of key milestones, and timely execution of marketing activation tasks—including signage installation, digital directory updates, and promotional campaign rollouts.
Accurate listing and activation of new stores across all digital platforms—including Google Maps, aggregator apps, the official website, and social media—must be completed prior to and on opening day.
Coordinate the acquisition and distribution of marketing materials for the opening day—including branded assets, point-of-sale materials, and flyers—by collaborating with vendors and verifying project timelines.
Oversee a continuously updated live tracker for new store openings, ensuring it accurately reflects current status, scheduled opening dates, marketing preparation progress, and post-launch performance metrics.
E-Commerce and Third-Party Logistics (3PL) Monitoring plays a vital role in overseeing and optimizing online sales operations and outsourced logistics services. This position requires diligent tracking of order fulfillment, inventory management, and delivery performance to ensure seamless customer experiences. Key responsibilities include analyzing logistics data, identifying inefficiencies, and collaborating with cross-functional teams to enhance operational workflows. Proficiency in e-commerce platforms, inventory software, and logistics tracking tools is essential, alongside strong analytical and problem-solving skills. Attention to detail and the ability to interpret performance metrics are critical for driving continuous improvement in fulfillment processes.
Daily monitoring of product availability is essential across all active e-commerce platforms, with the responsibility of promptly identifying items that are incorrectly live, discontinued, or otherwise misrepresented.
Monitor and report on weekly third-party logistics (3PL) performance metrics, with a specific focus on cancellation rates by partner.
Collaborate with store operators and the operations team to maintain accurate product listings by promptly updating them when items become unavailable, adhering to the established product availability management framework.
Provide assistance with the oversight of cancellation reports, which involves tracking cancellations resulting from product unavailability, incorrect orders, or fulfillment errors, and compiling weekly summaries.
Track and measure key performance indicators to evaluate progress toward objectives and identify areas for improvement, ensuring alignment with organizational goals and driving data-informed decision-making across all operations.
Weekly reports are consistently delivered with precision, punctuality, and a minimal need for revisions by the team.
All marketing initiatives associated with new store openings remain on track with no delays, ensuring that all digital listings go live, assets are delivered as planned, and launch campaigns are activated punctually.
The E-Commerce team maintains up-to-the-minute awareness of product availability challenges, ensuring any 3PL performance concerns are identified and escalated promptly.
Campaign trackers and departmental calendars are consistently maintained and kept up to date at all times.
Quarterly monitoring and follow-up initiatives have significantly reduced product unavailability-related cancellation rates, demonstrating measurable improvements on an ongoing basis.
A strong comprehension of relevant industry principles and practices is essential for this role. Familiarity with established methodologies and technical standards is required to ensure adherence to best practices. Candidates should possess a solid grasp of foundational concepts pertinent to the position. Additionally, expertise in specialized areas may be necessary, depending on the specific demands of the role.
A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is required.
We value candidates who possess familiarity with foundational data visualization tools, including Google Looker Studio and Power BI.
Proficiency in utilizing e-commerce platforms or food aggregator applications such as Jumia and Chow deck is advantageous.
Demonstrates exceptional precision in handling data entry, reporting, and campaign tracking responsibilities.
Demonstrates strong proficiency in Microsoft Excel and/or Google Sheets, with the ability to construct and manage trackers efficiently.
Individuals should possess prior experience working within a quick-service restaurant (QSR), fast-moving consumer goods (FMCG), or retail setting.
Professionals with a background in overseeing or collaborating with third-party logistics providers and delivery partners are encouraged to apply. Familiarity with monitoring external logistics partners’ performance and ensuring alignment with service-level agreements is essential. Candidates should possess hands-on experience in managing relationships with 3PLs to optimize operational efficiency and meet delivery commitments.
Job Specifications
A solid undergraduate degree in Marketing, Business Administration, or a related discipline is required.
Membership in a recognized professional body such as LIMN, APRON, or an equivalent organization is mandatory.
A minimum of zero to two years of progressively responsible experience in brand management or marketing is required.
To initiate the application process, please proceed with the method outlined below for submission. Ensure you adhere to the specified instructions to complete your application accurately and promptly.
To submit your application, kindly utilize the provided link(s) on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
0 - 2 years
