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Home Jobs Lagos Lead Brand Strategist, Marketing & Design Innovation

Lead Brand Strategist, Marketing & Design Innovation

Bottleking Limited  · Merchandising, Retail & eCommerce

Full Time Lagos
Lagos
Deadline: 10 September 2026
Posted June 14, 2026

We are seeking a highly motivated individual to join our team in the capacity of [Job Title]. In this position, you will be responsible for [primary responsibility], ensuring all tasks are completed accurately and efficiently. Key responsibilities include [responsibility 1], [responsibility 2], and [responsibility 3], along with collaborating with cross-functional teams to achieve organizational goals. The ideal candidate will possess a [specific degree, certification, or experience], with at least [X years] of relevant experience in [industry/field]. Proficiency in [specific software/tool] and strong analytical skills are essential. Excellent communication and problem-solving abilities are required to thrive in this role.

We seek a Creative Lead to jointly spearhead our branding and marketing initiatives, tasked with establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.

As a dynamic strategist and hands-on creator, you excel at both establishing the creative direction and bringing it to life with meticulous execution. You translate commercial goals into compelling concepts that enhance brand awareness, spark customer desire, and drive sales, while ensuring timely delivery that remains true to the brand’s identity.

What You’ll Own

Developing and overseeing brand strategy while ensuring consistent brand stewardship to maintain and enhance brand equity.

Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring consistency and alignment with strategic objectives.

Ensure adherence to and preservation of established brand guidelines with unwavering consistency.

Deliver a superior, cohesive experience across all customer interaction points consistently.

Champion strategic efforts to enhance brand awareness and reshape consumer perception.

Creative oversight encompasses the strategic development and execution of innovative concepts to guide brand identity, ensuring alignment with organizational objectives and market trends. This role requires a keen ability to envision and articulate compelling narratives while fostering collaboration among cross-functional teams to deliver cohesive and impactful creative solutions. Candidates must demonstrate expertise in conceptual thinking, visual storytelling, and project management, with a track record of driving transformative creative initiatives that resonate with target audiences. Proficiency in industry-standard design tools and methodologies, along with exceptional communication and leadership skills, is essential to inspire and align stakeholders toward a unified creative vision.

Conceptualize and oversee the full lifecycle of campaign development and implementation, from initial briefing through to final delivery.

Craft compelling creative briefs and provide art direction for photography, video, advertising, and event executions.

Establish and uphold rigorous standards for all creative deliverables to ensure exceptional quality throughout the organization.

We are seeking a dynamic professional to oversee campaigns and commerce initiatives, driving strategic growth and maximizing revenue opportunities. This role requires a deep understanding of digital marketing, e-commerce trends, and data-driven decision-making to enhance brand visibility and customer engagement. The ideal candidate will have proven experience in developing and executing high-impact campaigns, optimizing conversion rates, and analyzing performance metrics to refine strategies. Strong leadership, analytical skills, and a passion for innovation are essential to succeed in this position. Responsibilities include collaborating with cross-functional teams, managing budgets, and ensuring alignment with business objectives.

Collaborate closely with the marketing department to develop cohesive campaigns that span multiple channels.

Transform seasonal events and promotional initiatives into impactful, engaging creative content that captures attention and drives results.

Devise and implement innovative strategies that distinctly set Bottle King apart from competitors in the marketplace.

Leading content and design initiatives, you will oversee the creation and execution of high-impact strategies that align with our brand’s vision and goals. Your role will involve guiding cross-functional teams to deliver cohesive, innovative, and visually compelling narratives that resonate with our audience. Additionally, you will evaluate performance metrics to refine approaches, ensuring consistency in tone, style, and design principles across all deliverables. Your strategic oversight will be pivotal in elevating our brand’s identity and maximizing engagement through meticulously crafted content and design solutions.

Experienced designers, content developers, photographers, videographers, and independent contractors are sought for this role.

Before finalizing creative assets for deployment, conduct a thorough review to ensure they meet all quality and compliance standards. Authorization must be granted prior to their release to ensure alignment with brand guidelines and campaign objectives.

Provide strategic direction and ensure seamless execution of production initiatives spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding.

Digital and social media responsibilities include developing and executing integrated campaigns across digital platforms, creating engaging content tailored to each channel, managing social media accounts, and analyzing performance metrics to optimize strategies. This role requires proficiency in digital marketing tools, analytics platforms, and social media management systems, along with a deep understanding of SEO, SEM, and content marketing principles. Candidates must demonstrate strong analytical skills, creativity, and the ability to collaborate with cross-functional teams to drive brand awareness and engagement. Experience in paid social advertising, community management, and influencer partnerships is highly valued, along with a track record of measurable results in digital marketing initiatives.

Oversee the strategic development of content for various social media channels and bottleking.ng, ensuring alignment with brand objectives and audience engagement goals.

Identify and capitalize on burgeoning creative trends in their formative stages.

Leverage campaign insight and audience analytics to enhance the effectiveness of creative outputs.

Production and project management roles encompass overseeing manufacturing processes and coordinating multiple projects to ensure timely and cost-effective completion. Responsibilities include planning, scheduling, and monitoring production activities, managing resources, and maintaining quality standards. These positions require strong organizational skills, attention to detail, and the ability to meet deadlines in dynamic environments. Experience in manufacturing, logistics, or project management is often necessary, along with proficiency in project management tools and software. Effective communication and leadership are essential to align teams and stakeholders toward common objectives.

Design and oversee innovative creative schedules and production workflows to ensure timely and efficient delivery of projects.

Facilitate collaboration among internal stakeholders and external partners to ensure alignment and efficient project execution.

Execute numerous campaigns concurrently while adhering strictly to deadlines and allocated financial constraints.

Success is assessed through a combination of quantitative metrics and qualitative feedback, including key performance indicators (KPIs) such as project completion rates, revenue growth, and customer satisfaction scores. Regular performance reviews, peer evaluations, and stakeholder feedback further contribute to evaluating effectiveness. Additionally, adherence to deadlines, budget management, and alignment with company goals serve as critical benchmarks for measuring achievement. Continuous improvement is encouraged through constructive assessments and development plans tailored to individual and team performance.

Ensuring uniform brand representation across all marketing channels is essential. This encompasses maintaining a cohesive visual identity, tone of voice, and messaging strategy in every campaign, platform, and customer interaction. The role demands a meticulous eye for detail and a deep understanding of brand guidelines to guarantee alignment with organizational standards. Responsibilities include reviewing marketing materials, providing feedback to creative teams, and collaborating with stakeholders to uphold brand integrity.

Amplifies campaign performance through strategic reach and engagement initiatives. Drives measurable growth by optimizing audience interaction and expanding visibility across key platforms and channels. Leverages analytics to refine targeting, enhance content resonance, and deliver impactful outcomes aligned with campaign objectives.

Growth in brand awareness and audience.

Consistently deliver creative assets in a timely manner, ensuring seamless turnaround of all assigned projects.

Creative must consistently demonstrate high quality and effectiveness, ensuring alignment with strategic objectives and stakeholder expectations.

Driving the generation of qualified leads, nurturing prospects through the sales funnel, and ultimately boosting overall revenue are central responsibilities of this role.

What You’ll Bring

Seasoned professionals with a minimum of two years of relevant experience in a comparable role are encouraged to apply. Candidates should possess a proven track record of delivering exceptional results within fast-paced environments. Familiarity with industry-specific tools and methodologies is essential, along with the ability to adapt to evolving business needs. Strong analytical, problem-solving, and communication skills are required to thrive in this dynamic position. Prior experience in a leadership or mentorship capacity is a valued asset.

A minimum of five years of experience in creative direction, brand management, advertising, or marketing is required.

Established expertise in brand development and strategic management, coupled with a proven ability to lead and inspire creative teams.

A robust portfolio showcasing expertise in branding, campaign creation, and creative direction demonstrates professional capability and strategic insight.

Capabilities:

Crafting compelling brand identities and narratives through visually engaging storytelling is paramount.

Proven expertise in marketing principles and deep understanding of consumer behavior dynamics is essential.

Demonstrates exceptional mastery of fundamental design principles and methodologies, along with a sophisticated understanding of their practical application.

Proven ability to articulate ideas clearly and engage audiences effectively through both written and verbal communication.

Balancing imaginative thinking with pragmatic business considerations represents a key decision-making criterion.

Expertise in overseeing projects and engaging stakeholders effectively.

The essential tools required for this role include a variety of specialized software and equipment tailored to the specific tasks at hand. Proficiency in industry-standard applications is expected, along with the ability to operate and maintain both digital and manual tools effectively. Candidates should demonstrate familiarity with the latest technological advancements relevant to the position, ensuring seamless integration into existing workflows. Additionally, adherence to safety protocols and maintenance schedules for all equipment is a critical responsibility.

Proficiency in Adobe Creative Suite applications, including but not limited to Photoshop, Illustrator, and InDesign, is required.

Proficient in utilizing Figma or comparable design platforms is essential.

Develop engaging, platform-optimized content using a variety of social media tools and technologies to enhance audience interaction and brand visibility across digital channels.

Proficiency in video production and editing is essential.

Proficiency in utilizing digital marketing platforms and analytics tools is required.

Nice to Have:

Individuals with prior experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer goods sectors are encouraged to apply.

Proficiency in contemporary digital content trends and expertise in social-first marketing strategies are required.

Proven track record in spearheading brand refresh or rebrand initiatives.

Interested candidates who meet the qualification criteria are encouraged to submit their CV and a portfolio showcasing their finest brand and campaign work to hr@bottleking.ng, with the job title included in the email subject line.

Qualifications

BA/BSc/HND

Experience Required

5 years

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