The Role
A Creative Lead is sought to jointly lead Bottle King’s branding and marketing efforts, responsible for establishing, safeguarding, and advancing the company’s visual identity while elevating creative standards across all customer interactions.
As a strategist and an implementer, you excel in both envisioning creative direction and executing it directly. You translate commercial goals into compelling concepts that elevate brand recognition, generate consumer interest, and drive revenue. Additionally, you ensure these initiatives are delivered with precision—maintaining brand integrity and meeting deadlines consistently.
What You’ll Own
Develop and uphold brand strategy while ensuring consistent stewardship to maintain brand integrity and alignment with organizational objectives.
Develop and maintain Bottle King’s brand identity, refine its market positioning, and uphold consistent visual standards.
Develop, uphold, and enforce a complete set of brand guidelines to ensure consistency and integrity across all brand touchpoints.
Deliver a consistently high-quality, premium experience across all customer interactions and channels.
Develop and execute strategies aimed at enhancing brand recognition and perception to ensure a stronger market presence and customer connection.
Creative leadership involves steering the conceptual vision and artistic execution of projects, ensuring alignment with brand identity and strategic objectives while fostering innovation and excellence in design. This role demands a keen eye for aesthetics, a deep understanding of current trends and emerging technologies, and the ability to inspire cross-functional teams through compelling storytelling and visual communication. Responsibilities include guiding creative briefs, overseeing asset development, and collaborating closely with stakeholders to deliver cohesive, impactful solutions that resonate with target audiences and elevate brand perception.
Develop and oversee the entire lifecycle of campaigns, starting from the initial briefing phase through to final delivery.
Craft compelling creative briefs and provide art direction for photography, video, advertising, and events.
Establish and uphold rigorous standards for all creative deliverables to ensure exceptional quality.
Crafting and executing strategic initiatives that drive sales and brand engagement, the role involves developing and overseeing marketing campaigns tailored to diverse consumer segments while optimizing e-commerce performance to boost revenue and customer retention. Additionally, the position requires continuous analysis of market trends and customer behavior to refine strategies, ensuring alignment with overarching business objectives. Proficiency in digital marketing tools, data analytics, and a deep understanding of consumer purchasing patterns are essential for success in this dynamic field.
Collaborate closely with the marketing team to develop cohesive, multichannel campaigns that span various platforms and touchpoints.
Craft persuasive creative assets that bring marketing campaigns, promotional events, and seasonal initiatives to life with impactful storytelling.
Propose innovative concepts that set Bottle King apart from industry rivals.
Led by visionary content and design leadership, this role requires creative direction to elevate brand identity, ensuring cohesive visual narratives and compelling messaging across all platforms. Responsibilities include strategizing content frameworks, overseeing design execution, and fostering innovation to drive engagement and meet business objectives. Candidates must possess extensive experience in content strategy, design principles, and team leadership, alongside a keen understanding of current industry trends and digital best practices.
Experienced designers, content creators, photographers, videographers, and freelance professionals are sought.
Conduct a thorough evaluation and authorization of creative assets prior to their deployment.
Directly manage the end-to-end production workflow for social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Crafting and executing digital and social media strategies to enhance brand visibility and engagement across various online platforms. Developing compelling content, including graphics, videos, and written posts, tailored to resonate with target audiences. Managing social media calendars, scheduling posts, and monitoring performance metrics to optimize reach and interaction. Collaborating with cross-functional teams, such as marketing, sales, and product development, to align messaging and campaigns with organizational goals. Staying abreast of industry trends, platform algorithms, and emerging digital tools to maintain a competitive edge. Analyzing data and insights to refine strategies, enhance user experience, and drive measurable business outcomes.
Direct the strategic direction of content for social media platforms and bottleking.ng.
Identify and capitalize on developing creative trends promptly.
Leverage campaign insights and audience analytics to enhance creative effectiveness and drive improved results.
Overseeing production processes and managing projects with a focus on efficiency, quality, and timely delivery. Coordinating cross-functional teams to ensure seamless workflows, tracking progress against milestones, and mitigating risks to meet project objectives. Utilizing project management methodologies and tools to streamline operations, allocate resources effectively, and maintain clear communication across stakeholders. Monitoring budget adherence, performance metrics, and KPIs to drive continuous improvement and operational excellence.
Develop and maintain creative calendars and production timelines to ensure timely execution of projects.
Facilitate collaboration among internal stakeholders and external partners to ensure alignment and effective communication throughout all initiatives.
Execute numerous campaigns concurrently while adhering to scheduled deadlines and allocated financial constraints.
Success is evaluated through a combination of quantitative metrics and qualitative feedback, ensuring alignment with strategic objectives. Performance targets, such as revenue growth, customer satisfaction scores, and operational efficiency improvements, are closely monitored. Additionally, peer and leadership reviews provide valuable insights into teamwork, innovation, and adaptability. Regular assessments and progress reports ensure accountability and continuous improvement. Contributions that exceed expectations are recognized through rewards and career advancement opportunities.
Ensuring uniform brand representation across all platforms and communication channels is essential.
You will be responsible for expanding the campaign’s reach and fostering meaningful engagement across various platforms. This involves strategically leveraging data insights to optimize audience targeting and maximize participation. Additionally, you will monitor performance metrics to refine messaging and ensure alignment with overarching campaign objectives.
Enhancing brand recognition and expanding the target audience are central objectives, fostering deeper engagement and broader market reach.
Ensuring timely submission and rapid completion of creative assets remain paramount priorities.
The caliber and impact of the creative deliverables produced stand as a key evaluation criterion, emphasizing both excellence in execution and the tangible results achieved.
Driving growth through lead generation, sales enhancement, and revenue expansion remains a key responsibility.
What You’ll Bring
Seeking a candidate with a proven track record of professional experience in the relevant field. The ideal applicant will bring a minimum of [X] years of hands-on experience, demonstrating expertise through prior roles or projects. A strong background in [specific industry/field] is essential, with a focus on [key skills or areas of proficiency]. Prior experience in [specific task or responsibility] is highly advantageous, as is familiarity with [relevant tools, methodologies, or systems]. The role demands a history of [specific achievement or capability], ensuring the ability to deliver measurable results in a dynamic environment.
Seeking a seasoned professional with at least five years of demonstrated expertise in creative direction, brand management, advertising, or marketing.
Demonstrated expertise in developing and overseeing brands, coupled with the ability to guide and mentor creative teams effectively.
A demonstrated track record in portfolio development encompassing branding, campaign creation, and creative direction.
Delivers a comprehensive range of capabilities, including expertise in strategic planning, project management, and data analysis. Demonstrates proficiency in budget oversight, cross-functional collaboration, and stakeholder engagement. Possesses strong communication skills, both written and verbal, with the ability to convey complex information clearly. Exhibits leadership qualities, adept at motivating teams and fostering an inclusive work environment. Maintains a solutions-oriented mindset while ensuring adherence to organizational policies and industry regulations. Prioritizes continuous professional development to stay current with emerging trends and best practices in the field.
Crafting compelling branding narratives and visually engaging stories to captivate audiences and elevate brand presence.
A strong understanding of marketing principles and consumer behavior is essential.
Expertise in core design principles and methodologies is essential.
Accomplishes clear, engaging, and persuasive exchanges of information through both verbal and written methods, ensuring messages are conveyed effectively to diverse audiences. Demonstrates strong proficiency in articulating ideas, facilitating understanding, and delivering compelling presentations tailored to the needs and context of the situation.
Balancing innovation with pragmatic business considerations presents a key challenge in this role. The position demands an ability to harmonize artistic vision with market feasibility, ensuring that creative initiatives align with organizational objectives and financial viability.
Accomplishes exceptional project leadership and stakeholder engagement through strategic coordination and clear communication.
We demand familiarity with a range of specialized tools essential for executing daily responsibilities effectively. Candidates must possess hands-on experience with industry-standard equipment, software platforms, and diagnostic instruments to ensure operational precision and efficiency. Proficiency in these tools is critical to maintaining workflow consistency, troubleshooting technical challenges, and adhering to best practices in the field. Additionally, the ability to adapt to evolving technological advancements and integrate new tools into existing workflows is highly valued.
Proficient in utilizing the Adobe Creative Suite, encompassing Photoshop, Illustrator, and InDesign, is required for this role.
Proficiency in Figma or comparable design software is required.
We develop innovative platforms for crafting engaging social media content, offering intuitive features and seamless integration to streamline the creative process for marketers and creators alike.
Proficiency in video production and editing is essential for this role.
Proficiency in digital marketing platforms and analytics tools is required.
Nice to Have:
Seeking candidates with prior experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands.
Proven expertise in leveraging digital content trends and implementing social-first marketing strategies.
Proven track record in spearheading brand refresh initiatives or complete rebranding projects.
Qualified applicants are invited to submit their CV and a portfolio showcasing their finest brand and campaign work to hr@bottleking.ng, with the job title included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
