The Role
We seek a Creative Lead to jointly spearhead our branding and marketing initiatives, establishing, safeguarding, and enhancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
As a dynamic strategist and hands-on creator, you excel at shaping compelling creative visions and seamlessly executing them. You translate business goals into innovative concepts that elevate brand awareness, drive consumer interest, and boost sales, while upholding the discipline to deliver consistently—on brand and within deadlines.
What You’ll Own
Craft and oversee brand strategy while ensuring consistent brand stewardship across all channels and initiatives.
Own the development and refinement of Bottle King’s brand identity, positioning, and visual identity guidelines to ensure consistency and alignment with strategic objectives.
Ensure strict adherence to and regularly update comprehensive brand guidelines to uphold consistency and integrity across all brand expressions.
Deliver a cohesive, high-quality representation at all customer interaction points.
Develop and execute strategies to enhance brand recognition and shape positive brand perception.
We lead the development of visual concepts, ensuring alignment with brand identity and strategic objectives. This role requires a keen eye for design trends, innovative thinking, and the ability to guide cross-functional teams toward cohesive, compelling brand experiences. Responsibilities include overseeing art direction, collaborating with marketing and design teams, and maintaining consistency across all creative outputs. Strong leadership, communication skills, and a portfolio showcasing diverse, high-impact projects are essential.
Develop and oversee the entire lifecycle of campaigns, beginning with the initial brief and culminating in their successful delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, advertising, and events with precision and vision.
Maintain and uphold rigorous quality standards across all creative deliverables with unwavering consistency.
Campaigns & Commerce: Develop and execute multichannel marketing initiatives to drive brand awareness and sales, leveraging digital platforms, email marketing, and strategic partnerships. Analyze campaign performance metrics to refine strategies, ensuring alignment with business objectives. Collaborate with cross-functional teams, including creative, sales, and product departments, to design cohesive campaign experiences. Oversee budget allocation, monitor expenditures, and optimize return on investment through data-driven adjustments. Additionally, support e-commerce operations by enhancing online customer journeys, improving conversion rates, and implementing promotional strategies to maximize revenue growth.
Collaborate closely with the marketing team to develop cohesive, multichannel campaigns that span various platforms.
Translate strategic initiatives like product launches, promotional campaigns, and seasonal events into engaging and impactful creative content.
Devise innovative strategies and concepts that set Bottle King apart from competitors, ensuring a distinctive market presence and sustained growth.
Demonstrated leadership in content strategy and design principles, driving cohesive brand narratives and visual identities while fostering collaboration across creative teams to deliver impactful, audience-focused solutions.
Experienced designers, content creators, photographers, videographers, and freelance professionals are needed.
Thoroughly evaluate and authorize creative assets prior to their launch to ensure alignment with brand standards and compliance requirements.
Responsibilities include managing production processes for social media, web content, email campaigns, digital advertisements, print materials, and event branding initiatives.
Design, develop, and execute digital and social media strategies to enhance brand visibility, engagement, and lead generation across various platforms. Create and curate compelling content, including graphics, videos, and written materials, tailored to each channel’s audience and objectives. Monitor and analyze performance metrics to refine approaches, ensuring alignment with marketing goals and fostering continuous improvement in online presence and community interaction. Collaborate with cross-functional teams to integrate digital initiatives with broader campaigns, while staying updated on industry trends and platform algorithms to maintain a competitive edge.
Lead content strategy development and execution across social media platforms and bottleking.ng, ensuring cohesive messaging and alignment with brand objectives.
Identify developing creative trends promptly and capitalize on them before they gain widespread traction.
Harness campaign insights and audience data to enhance the efficacy of creative outputs.
Overseeing production processes and project coordination, ensuring efficient workflows, timely delivery, and adherence to quality standards, while managing resources, timelines, and cross-functional teams to achieve operational objectives.
Develop and manage original creative schedules and production timelines independently.
Facilitate collaboration between internal stakeholders and external partners to ensure alignment and effective communication throughout all project phases.
Execute numerous campaigns simultaneously while maintaining strict adherence to deadlines and budgetary constraints.
Success is evaluated through a combination of quantitative metrics and qualitative feedback, ensuring alignment with established goals and continual improvement. Clear benchmarks, such as performance indicators and key results, are monitored to track progress against targets. Additionally, stakeholder satisfaction—assessed through surveys, reviews, or direct communication—plays a critical role in gauging effectiveness. Regular assessments and data-driven analyses provide insights into strengths, areas needing enhancement, and overall impact. Adaptability and responsiveness to feedback further refine strategies, ensuring sustained growth and achievement of objectives.
Maintain a unified brand presence across all communication channels to ensure a cohesive and recognizable identity.
Enhance brand visibility and foster meaningful interactions with target audiences to drive impactful campaign performance. Develop and execute strategic initiatives that maximize outreach and cultivate higher engagement rates across diverse channels. Analyze audience behavior and preferences to refine messaging and optimize reach, ensuring alignment with organizational objectives. Monitor key performance indicators to assess effectiveness and guide data-driven adjustments for continuous improvement in campaign outcomes.
Elevating brand recognition and expanding the target audience are key objectives.
Creative assets are produced and delivered punctually to meet project timelines and client expectations.
The standard of creative work produced is evaluated based on its excellence and impact. The ability to consistently deliver high-quality, effective creative solutions is a key consideration. This includes assessing how well the creative meets project objectives, engages the intended audience, and aligns with brand or campaign goals.
Contribution to leads, sales and revenue.
What You’ll Bring
Experienced professionals seeking a dynamic role should possess a proven track record in the relevant field, demonstrating expertise and adaptability. Familiarity with industry-specific tools, methodologies, and best practices is essential, alongside strong analytical and problem-solving abilities. Candidates should exhibit excellent communication skills, both written and verbal, to collaborate effectively with teams and stakeholders. A minimum of [X] years of hands-on experience is required, along with a degree or certification in [specific field, if applicable]. The ideal applicant will thrive in a fast-paced environment, prioritize continuous learning, and contribute innovative solutions to drive organizational success.
A minimum of five years of experience in creative direction, brand management, advertising, or marketing is required.
Demonstrated expertise in brand development and management, coupled with a proven ability to guide and oversee creative teams effectively.
A proven track record in crafting comprehensive portfolios encompassing brand identity, strategic campaign creation, and innovative creative direction.
Experienced in leveraging a diverse set of skills and expertise to deliver high-impact results. Proficient in multiple methodologies, tools, and frameworks to address complex challenges effectively. Skilled in analyzing data, identifying trends, and translating insights into actionable strategies. Adept at collaborating with cross-functional teams to drive innovation and optimize performance. Strong problem-solving abilities with a focus on continuous improvement and operational excellence.
Crafting compelling brand narratives and impactful visual storytelling are essential.
Proven expertise in marketing principles and a deep understanding of consumer behavior are essential.
Possesses a sophisticated grasp of design principles and methodologies, coupled with the ability to apply them effectively throughout the creative process.
Proficient in delivering clear, persuasive communication and captivating presentations with confidence and precision.
Balancing creative vision and commercial viability demands thoughtful decision-making.
Skilled in overseeing projects and coordinating with stakeholders to ensure alignment and successful delivery of objectives.
We employ a range of specialized instruments and software solutions to execute our tasks effectively.
Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is essential for this role.
Figma or similar design tools.
We specialize in crafting and managing social media content creation tools designed to enhance engagement and streamline workflows for digital marketers and content creators. These tools offer advanced features for scheduling posts, analyzing performance metrics, and optimizing content strategies across multiple platforms. Ideal candidates must possess expertise in social media marketing, proficiency in content creation software, and a strong understanding of digital analytics. Responsibilities include developing engaging content, monitoring platform trends, and collaborating with cross-functional teams to ensure brand consistency and audience growth.
Strong proficiency in video production and editing processes is required.
Proficient in utilizing digital marketing platforms and analytics tools with a strong understanding of their functionalities and applications.
Nice to Have:
Seeking candidates with experience across retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands backgrounds.
Strong command of emerging digital content trends and expertise in social-first marketing strategies.
Seasoned professionals with a proven track record in spearheading brand transformations, encompassing comprehensive refreshes or full-scale rebrands, are encouraged to apply.
Prospective applicants who meet the required qualifications are encouraged to submit their CV along with a portfolio showcasing their finest brand and campaign work to hr@bottleking.ng, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
