ABOUT THE ROLE
As the Social Media Specialist, your core responsibility will involve implementing our content strategy and overseeing our brand’s social media presence across every platform. You will craft engaging, brand-aligned content, foster authentic interactions with our audiences, and drive growth for two beloved Nigerian brands.
WHAT YOU’LL BE DOING
Overseeing and sustaining our social media content calendar across all platforms is essential to ensuring consistent engagement and strategic outreach. This role involves coordinating the publication schedule, aligning posts with brand messaging, and monitoring performance metrics to optimize reach and impact. Strong organizational skills and a keen eye for detail are required to manage deadlines, adapt to evolving trends, and collaborate effectively with cross-functional teams. Proficiency in social media management tools and a deep understanding of platform-specific best practices are also necessary to execute this responsibility successfully.
Crafting visually compelling photographs, concise videos, and engaging captions that authentically embody our brand’s identity and tone.
Crafting and disseminating engaging content while actively overseeing incoming comments, direct messages, and brand references across platforms in a timely manner.
Addressing customer inquiries, feedback, and complaints across various digital channels forms a core responsibility of this role.
Monitoring emerging social media trends and developing innovative content proposals are essential duties, requiring keen insight into audience preferences and platform dynamics.
Delivering cohesive content to bolster campaigns, outlet openings, and various events represents a core responsibility of this role. Additionally, the position involves collaborating with teams to develop and execute strategic content initiatives that align with organizational objectives.
Rewriting the sentence while retaining all key elements:
“Partnering closely with marketing and operations teams to ensure cohesive brand messaging across all channels.”
Evaluating potential influencer partnerships and fostering user-generated content initiatives represent key responsibilities in this role.
Tracking key performance indicators and delivering actionable insights to fuel organizational expansion and enhance user interaction.
YOU’RE A GREAT FIT IF YOU
Possess a strong and authentic enthusiasm for social media and the art of digital storytelling, demonstrating a deep commitment to crafting compelling narratives across digital platforms.
Detail-oriented professionals with a keen eye for aesthetics and quality are essential for this role.
Able to effectively prioritize and execute numerous responsibilities concurrently within a high-pressure, campaign-focused setting.
We value individuals who are proactive, innovative, and willing to contribute bold, new ideas to drive progress.
Proficient in utilizing a variety of content creation tools, including Canva, Cap Cut, Adobe, or comparable software platforms, is required.
Comprehend social media analytics and the factors that influence engagement levels.
To submit your application, please follow the established procedure by utilizing the designated application method. Ensure all required documents and information are provided as outlined in the application instructions. Failure to adhere to these guidelines may result in delayed processing or exclusion from consideration.
Submit your curriculum vitae and portfolio to hr@pinnahfoods.com for consideration.
Qualifications
BA/BSc/HND
