Role Summary
The Head of Marketing will spearhead the unification and modernization of the organization’s marketing function, transforming it into a unified, strategy-led powerhouse. Your responsibilities will encompass overseeing the B2B pharma channel strategy, steering digital transformation initiatives—including ecommerce and CRM—and fostering engagement with healthcare professionals. This role is pivotal in driving revenue growth, enhancing market visibility, and equipping sales teams for success.
Reporting directly to the General Manager of Sales and Marketing, you will assume full operational responsibility for designing and implementing systems, directing a compact cross-functional team comprising media and design professionals, and collaborating closely with regional business development managers.
This 12-month position is designed to unify and streamline disparate B2B and digital marketing initiatives into a cohesive, integrated operational framework.
The individual will operate within a clearly defined reporting hierarchy and collaborate effectively within a designated team framework, ensuring alignment with organizational objectives and fostering a cohesive work environment. This role involves maintaining transparent communication channels with supervisors and peers, contributing to strategic initiatives, and supporting team-wide goals through coordinated efforts and shared accountability. Additionally, the position requires adherence to established team structures, enabling seamless integration of responsibilities and promoting synergy across departments to drive collective success.
Reports directly to the General Manager of Sales and Marketing, ensuring alignment with strategic objectives and operational priorities. This role maintains a close working relationship with senior leadership to drive performance, execute marketing initiatives, and support sales activities across the organization. Responsibilities include providing regular updates, analyzing key metrics, and contributing to decision-making processes to enhance overall business effectiveness.
Oversee a team of 2 to 4 direct reports, ensuring alignment with organizational goals and fostering a collaborative and productive work environment.
Responsible for overseeing and executing digital and social media strategies, the Digital & Social Media Manager will drive brand engagement, expand audience reach, and enhance online presence through creative content creation and strategic campaign management. This role involves developing and maintaining a consistent brand voice across multiple platforms, analyzing performance metrics to optimize initiatives, and staying current with industry trends to ensure competitive positioning. The ideal candidate will possess strong analytical skills, proficiency in social media tools and analytics platforms, and a proven track record of delivering measurable results in social media marketing. Responsibilities include content planning, community management, paid advertising, and collaboration with cross-functional teams to align messaging with broader marketing objectives. A bachelor’s degree in marketing, communications, or a related field is required, along with 3–5 years of relevant experience in digital or social media management.
Talented graphic designers conceptualize, design, and produce visual solutions that communicate messages effectively across various media platforms. They collaborate with clients and teams to understand project goals, ensuring designs align with brand identity and messaging. Proficiency in industry-standard software such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is essential. Graphic designers must demonstrate strong typography, color theory, and layout skills, along with a keen eye for detail and creativity. Responsibilities include creating logos, marketing materials, digital assets, and other visual content while adhering to deadlines and project specifications.
Additional marketing support responsibilities will be defined in alignment with the company’s strategic roadmap to ensure optimal alignment with evolving business objectives.
Key interactions span across regional Business Development Managers in the West, North, East, and Lagos territories, as well as with sales leadership, Communications/HR, and Product Management teams.
Oversee a comprehensive range of duties encompassing strategic planning, operational execution, and performance monitoring to ensure organizational objectives are met efficiently. Collaborate with cross-functional teams to streamline processes, allocate resources effectively, and foster innovation while maintaining alignment with company policies and industry standards. Monitor key performance indicators, analyze data trends, and provide actionable insights to senior leadership to drive continuous improvement and sustainable growth. Ensure compliance with regulatory requirements and quality benchmarks while upholding ethical standards and corporate governance. Lead initiatives to enhance team productivity, professional development, and stakeholder engagement through clear communication and structured guidance.
The marketing function is being consolidated to enhance leadership and operational efficiency across the organization. This initiative aims to centralize key marketing activities, streamline decision-making processes, and ensure consistent brand messaging. Strong leadership skills are essential to guide the team through this transition, drive strategic alignment, and foster collaboration between departments. The role requires a results-driven individual capable of optimizing resources, managing cross-functional projects, and delivering measurable impact.
Transform the existing media team—currently functioning without formal leadership—into a cohesive marketing operation, establishing well-defined roles, responsibilities, and measurable performance benchmarks.
Develop and implement comprehensive marketing governance structures, workflows, and decision-making frameworks to ensure alignment and efficiency across all marketing initiatives. Design and refine streamlined processes for campaign planning, approval, and execution to enhance operational effectiveness and accountability.
Develop a strategic marketing calendar that is synchronized with our commercial roadmap and sales cycles to ensure cohesive planning and execution.
Develop and establish marketing competencies while enhancing team capabilities in budget management, strategic planning, digital marketing, and B2B communications.
We are seeking a strategic leader to drive the development and execution of B2B pharma channel strategies and healthcare professional engagement initiatives. The ideal candidate will oversee the planning, implementation, and optimization of multichannel approaches to effectively reach and engage key stakeholders across the pharmaceutical industry. This role requires a deep understanding of healthcare ecosystems, regulatory frameworks, and commercial dynamics, along with the ability to foster meaningful relationships with healthcare professionals to enhance brand presence and market penetration. Strong analytical, communication, and leadership skills are essential to collaborate with cross-functional teams and stakeholders, ensuring alignment with business objectives and compliance standards.
Devising and implementing a comprehensive B2B marketing strategy, you will engage distributors, hospital pharmacies, healthcare professionals, and clinic networks to promote our pharmaceutical portfolio.
Develop strategic partnerships with influential figures in the healthcare sector, including key opinion leaders, medical professionals, and institutional purchasers, while equipping the sales team with impactful messaging, case studies, and educational resources to enhance their effectiveness.
Design and implement programs aimed at engaging healthcare professionals, including conferences, training sessions, digital communications, and the dissemination of clinical evidence.
Collaborate with regional Business Development Managers to maintain uniform messaging, brand standards, and campaign implementation, while permitting tailored adjustments where suitable.
Collaborate closely with Sales leadership to ensure marketing initiatives are strategically aligned with territory-specific priorities and revenue objectives.
Digital Transformation & Omnichannel Marketing
We seek a dynamic professional to spearhead our digital transformation initiatives and enhance our omnichannel marketing strategies. The ideal candidate will possess a proven track record in leveraging cutting-edge technologies to drive business growth, coupled with expertise in seamless customer engagement across multiple touchpoints. Responsibilities include developing and implementing innovative digital strategies, optimizing customer journeys, and ensuring a cohesive brand experience across all platforms.
Candidates must have a bachelor’s degree in marketing, business, or a related field, alongside at least five years of progressive experience in digital marketing or a similar role. Proficiency in data analytics, CRM systems, and marketing automation tools is essential, as is a deep understanding of consumer behavior and emerging digital trends. Strong leadership and project management skills are required to collaborate effectively with cross-functional teams and drive transformative change.
Spearhead the development and deployment of our e-commerce and digital ordering solutions, catering to both B2B and B2C segments.
Responsible for leading the deployment and integration of CRM systems to monitor customer engagements, coordinate marketing initiatives, and facilitate strategic choices based on analytical insights.
Craft comprehensive digital marketing strategies and campaigns—including social media, email, and digital advertising—to stimulate B2B partner engagement and enhance brand visibility.
Develop and implement key performance indicators (KPIs) for digital marketing initiatives, alongside comprehensive reporting dashboards to track critical metrics such as website traffic, conversion rates, audience engagement levels, and cost-per-acquisition.
Develop and execute strategies to harmonize digital and traditional sales channels, ensuring a cohesive omnichannel customer journey.
We are seeking a skilled professional to oversee Sales Enablement initiatives and lead strategic Campaign Management efforts. The ideal candidate will develop and execute programs to enhance sales team performance, optimize go-to-market strategies, and drive revenue growth through targeted marketing campaigns. Responsibilities include designing training modules, implementing sales tools, analyzing campaign performance metrics, and collaborating with cross-functional teams to align messaging and maximize impact. A proven track record in sales enablement, campaign execution, and data-driven decision-making is essential, along with strong communication and analytical skills to influence stakeholders and measure success.
Craft compelling sales enablement resources—including collateral, product positioning, competitive intelligence, and marketing materials such as brochures, fact sheets, and presentations—to empower and assist the sales team in their efforts.
Develop and implement cohesive marketing initiatives that align with Go-to-Market strategies and meet quarterly sales objectives.
Monitor campaign outcomes, return on investment, and lead generation data; consistently enhance strategies to improve efficiency and efficacy.
Collaborate closely with product and sales teams to guarantee timely launch readiness and strategic market positioning for new products.
We are seeking a dynamic professional to lead our brand and communications strategy, ensuring cohesive messaging and impactful storytelling across all channels. The ideal candidate will possess a strong background in marketing, public relations, or a related field, with proven experience in developing and executing integrated campaigns. Responsibilities include overseeing brand identity, managing media relations, crafting press releases, and collaborating with cross-functional teams to align communications with business objectives. A keen eye for detail, exceptional writing skills, and the ability to thrive in a fast-paced environment are essential. Familiarity with digital marketing tools and analytics platforms is a plus.
Maintain a cohesive brand presence by aligning messaging, visual identity, and tone of voice across all B2B and digital platforms.
Create and uphold comprehensive brand guidelines, design templates, and asset libraries for both internal teams and external stakeholders.
Collaborate with external agencies specializing in design, media, and public relations to execute campaigns and strategic initiatives.
Oversee and safeguard the company’s corporate reputation, while also directing external communications pertaining to pharmaceutical products and brand introductions.
Bachelor’s degree in a relevant field or equivalent professional experience, along with at least [X] years of hands-on experience in [specific industry/function], preferably in a leadership or supervisory capacity. Demonstrated expertise in [key skills, e.g., project management, data analysis, or software proficiency]. Strong problem-solving abilities, exceptional communication skills, and a proven track record of delivering measurable results in fast-paced environments. Familiarity with [specific tools, regulations, or methodologies] is essential, as is the ability to collaborate effectively across cross-functional teams. Prior experience in [industry-specific context, if applicable] is highly desirable.
A minimum of eight to twelve years of progressive marketing experience, preferably attained in mid-to-senior level positions, is required.
Demonstrates a track record of successfully integrating disparate marketing functions, reorganizing teams, and expanding marketing capabilities to drive growth.
A proven track record in B2B marketing, pharmaceuticals, FMCG, or the healthcare sector is highly advantageous, though not mandatory if you possess a robust general marketing background.
Proven track record in leading the launch or scaling of ecommerce platforms, digital transformation projects, or customer relationship management (CRM) systems.
Experienced in leading and cultivating high-performing teams, with a proven track record of guiding and mentoring staff to achieve organizational objectives. Skilled in managing relationships across diverse functions and navigating complex matrix environments to drive collaborative solutions and deliver results.
Skilled in utilizing marketing technologies and platforms—including CRM systems, email marketing software, social media management tools, analytics solutions, and design applications—is required.
Demonstrates exceptional analytical capabilities by establishing key metrics, monitoring performance indicators, and leveraging data insights to inform strategic decisions.
A degree or diploma in Marketing, Communications, Business, or a closely related discipline is required.
Demonstrates proficiency across a range of essential skills, including strategic thinking, problem-solving, and adaptability, while maintaining a strong commitment to team collaboration and effective communication. Exhibits a customer-focused mindset with a dedication to delivering high-quality results. Possesses strong analytical abilities to interpret data and drive informed decision-making. Exhibits leadership qualities, including the ability to motivate teams and foster a positive work environment. Maintains a proactive approach to identifying opportunities for improvement and implementing innovative solutions. Adapts quickly to changing priorities and handles pressure with resilience. Demonstrates a high level of professionalism and ethical conduct in all interactions.
Strategic Thinking: Proficiency in formulating long-term marketing strategies that are in harmony with overarching business goals.
Operational Excellence encompasses robust execution capabilities, enabling the translation of strategic initiatives into actionable plans, proficient resource management, and dependable delivery of results.
Skilled at cultivating influential relationships with stakeholders, collaborating seamlessly across various departments—including sales, product, and operations—and fostering cohesive, high-performing team dynamics.
Proficiency in digital platforms, tools, and data analysis is essential, along with a commitment to ongoing education in evolving technological advancements.
Resourceful problem-solving abilities are essential, requiring the capacity to identify root causes, develop innovative solutions, and adjust seamlessly in dynamic settings.
Clear communication, both written and verbal, is essential, with the capacity to convey insights effectively to technical and non-technical stakeholders alike.
Organizational discipline is demonstrated through meticulous attention to detail, exceptional project management capabilities, and highly effective time management skills.
Drive measurable impact through clearly defined performance benchmarks in the initial year, establishing quantifiable Key Performance Indicators (KPIs) to track progress and evaluate success systematically.
Demonstrating a consistent increase in revenue within the B2B pharmaceutical channel, aligning with both baseline performance metrics and gross margin objectives.
Customer Engagement involves monitoring the number of active distributors and healthcare professionals connected to the organization, as well as evaluating the quality of these relationships through performance metrics.
Digital Adoption Metrics: Growth in gross merchandise value (GMV) for e-commerce, customer relationship management (CRM) adoption rates, as well as traffic and conversion rates across digital channels.
Campaign Performance: Generate leads in sufficient volume while maintaining a cost-efficient cost-per-acquisition (CPA) and ensuring a strong return on investment (ROI) for each campaign.
Organizational Health encompasses the evaluation of marketing team capabilities, input from sales and product teams, and the timely provision of marketing support materials.
A well-established marketing governance framework ensures process maturity, incorporating a structured marketing calendar and consistent campaign cadence. Team alignment is maintained through adherence to brand guidelines and messaging standards.
The role carries significant authority in decision-making processes and oversees a defined budget scope. Key responsibilities include evaluating critical choices, allocating financial resources, and ensuring alignment with organizational goals. Candidates must demonstrate the ability to analyze data, assess risks, and make informed judgments while adhering to budgetary constraints. Strong leadership and financial acumen are essential to effectively manage expenditures and drive strategic outcomes.
Develops and oversees the marketing strategy, planning, and execution while adhering to the budget allocated by the General Manager of Sales and Marketing.
Oversees the authorization of marketing campaigns, supporting materials, and digital projects, ensuring adherence to brand guidelines and financial boundaries.
Oversees the recruitment, professional growth, and performance evaluation of team members, collaborating with HR and the General Manager to determine compensation and staffing levels.
Advises on the selection of marketing technology solutions and external agency collaborations, contingent upon procurement and finance authorization.
Compiles monthly marketing performance reports, comparing them against key performance indicators, and suggests strategic modifications to the General Manager as required.
Key Working Relationships
As the General Manager of Sales & Marketing, you will serve as a key strategic partner, establishing quarterly priorities and defining success metrics to drive performance and alignment with organizational goals.
Performs monthly evaluations of performance metrics and receives strategic guidance to enhance overall effectiveness.
Regional Business Development Managers (West, North, East, and Lagos regions) are tasked with executing marketing strategies and implementing targeted campaigns to drive business growth in their designated territories. They collaborate with internal teams to align promotional activities with organizational objectives and ensure consistent brand messaging across all regional markets. Additionally, they monitor campaign performance, analyze market trends, and provide actionable insights to refine future strategies. Strong communication and analytical skills are essential for success in this role, along with a proven ability to meet sales targets and foster key stakeholder relationships.
Gather and assess collateral materials while offering insights on market demands and campaign effectiveness. Collaborate with teams to execute territory-specific initiatives and ensure alignment with strategic goals.
The Sales Team plays a pivotal role in driving lead generation initiatives, enhancing sales effectiveness, and ensuring the success of marketing campaigns. This position involves providing specialized assistance to optimize sales processes and contribute to overall campaign performance.
Regular communication on pain points and feedback.
Product Management involves establishing alignment on product positioning, coordinating product launches, and developing competitive strategies.
Operations & Finance: Responsible for overseeing budget allocation, procurement processes, and financial reporting ensuring fiscal efficiency and accountability.
External agencies, including design firms, media partners, and CRM technology collaborators, will collaborate with our team.
This position necessitates the ability to perform essential job functions while adhering to established physical requirements. Candidates must demonstrate the capacity to lift up to 50 pounds independently, stand for extended durations, and maneuver in confined spaces. Prolonged use of hands and arms is required for tasks such as operating tools, typing, or handling materials. The role may involve climbing, balancing, stooping, kneeling, crouching, or crawling as needed for job performance. Clear communication abilities, including speaking and listening, are essential to collaborate effectively with team members. Visual acuity is required to inspect materials, read instructions, or operate machinery safely.
Relocating to Lagos, with infrequent travel to regional offices or client sites as required.
Proficient in navigating a standard office setting and leveraging digital collaboration platforms seamlessly.
Capable and suitable applicants are encouraged to submit their Curriculum Vitae (CV) via email to damilola.aminu@terawork.com, ensuring the subject line includes the reference code “GPL_HM_26.”
Qualifications
BA/BSc/HND
Experience Required
8 - 12 years
