Job Summary
The E-Commerce & Digital Growth Associate spearheads efforts to enhance the company’s online revenue, strengthen its digital footprint, and foster deeper customer interactions across all e-commerce and digital channels.
This position encompasses overseeing website functionality, enhancing product listings, implementing digital marketing initiatives, evaluating performance metrics, and uncovering growth potential to drive revenue and elevate customer satisfaction.
Oversee and execute the primary duties associated with the position, ensuring all operational and strategic objectives are met with precision. Collaborate with cross-functional teams to develop and implement initiatives that enhance productivity, efficiency, and overall performance. Maintain accountability for delivering high-quality results while adhering to established policies, procedures, and deadlines. Facilitate clear communication and coordination among stakeholders to foster a cohesive work environment. Monitor progress and provide actionable insights to drive continuous improvement and innovation. Ensure compliance with industry standards, regulatory requirements, and organizational goals.
Oversee the continuous maintenance and enhancement of our Shopify e-commerce platform, ensuring its functionality, performance, and visual appeal remain optimal for customers and stakeholders alike.
Execute and enhance Meta (Facebook & Instagram) advertising campaigns to maximize performance and efficiency.
Develop, manage, and refine Google Ads campaigns to maximize performance and efficiency. Analyze key metrics, adjust bidding strategies, and implement optimizations to enhance return on investment while ensuring alignment with organizational objectives.
Enhance SEO strategies to boost organic search rankings and increase Google search visibility.
Oversee and expand our organization’s social media platforms to enhance brand visibility and engagement.
Track and analyze website traffic patterns, conversion rates, and overall sales performance to identify trends and opportunities for optimization.
Prepare weekly and monthly performance reports for submission.
Key Performance Indicators (KPIs) are quantifiable metrics utilized to evaluate the effectiveness and efficiency of an organization, department, or individual in achieving strategic objectives. These indicators provide measurable data that allow stakeholders to assess progress toward predefined goals, identify performance gaps, and implement data-driven improvements. KPIs are tailored to specific roles and objectives, ensuring alignment with broader organizational targets while facilitating accountability and continuous performance optimization.
This position will be evaluated primarily on the basis of:
We are seeking a dynamic professional to spearhead the expansion of our online revenue streams. The ideal candidate will leverage data-driven strategies to enhance digital engagement, optimize conversion rates, and drive consistent growth in website sales. Responsibilities include analyzing market trends, refining marketing campaigns, and collaborating with cross-functional teams to implement high-impact initiatives that boost transaction volumes. Proficiency in e-commerce platforms, digital analytics tools, and conversion optimization techniques is essential, along with a proven track record of achieving measurable sales growth in a similar role. Strong analytical skills, creativity, and the ability to adapt to evolving market dynamics are critical for success in this position.
Our primary objective is to enhance and expand website traffic through strategic initiatives and data-driven marketing efforts. Key responsibilities include analyzing current traffic patterns, identifying growth opportunities, and implementing targeted campaigns to attract higher volumes of qualified visitors. Additionally, this role involves optimizing SEO strategies, leveraging social media and paid advertising channels, and collaborating with cross-functional teams to ensure alignment with broader business goals. A strong analytical mindset, proficiency in digital marketing tools, and a track record of measurable traffic improvements are essential for success in this position.
Drives measurable improvements in search engine rankings and organic traffic through strategic optimization of website content, technical SEO elements, and backlink acquisition. Analyzes keyword performance, competitor benchmarks, and industry trends to identify opportunities for enhanced visibility and user engagement. Collaborates with content, design, and development teams to implement on-page and off-page SEO best practices, ensuring alignment with business goals and search algorithm updates. Tracks progress using analytics tools, reports key metrics, and adjusts strategies based on data-driven insights to maximize ROI and sustain long-term growth. Requires expertise in SEO tools, strong analytical skills, and a results-oriented mindset to deliver impactful outcomes.
Analyzes and optimizes campaign performance by calculating and evaluating return on investment (ROI) and return on ad spend (ROAS) to ensure efficient allocation of marketing budgets. Tracks key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and revenue generated from campaigns. Utilizes data analytics tools and platforms to generate insights and reports on campaign effectiveness. Identifies underperforming initiatives and recommends strategic adjustments to enhance outcomes. Collaborates with cross-functional teams, including marketing, sales, and finance, to align campaign objectives with broader business goals. Maintains a deep understanding of industry trends, competitive landscape, and consumer behavior to inform data-driven decision-making. Presents findings and recommendations to stakeholders in a clear, actionable format to drive continuous improvement.
We drive customer acquisition through strategic initiatives and targeted efforts. Our focus is on expanding our client base by implementing innovative marketing campaigns and leveraging data-driven insights to identify high-potential leads. This role requires a results-oriented mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams to optimize acquisition strategies and maximize growth opportunities.
Requirements
A bachelor’s degree or Higher National Diploma (HND) in Marketing, Mass Communication, Business Administration, Computer Science, or a closely related discipline is required.
With a minimum of two years of hands-on experience in digital marketing, e-commerce, or performance marketing, you bring a strong foundation to the role.
Demonstrates extensive expertise in the Shopify platform, including its features, functionalities, and customization options, ensuring optimal utilization for e-commerce solutions.
Proven expertise in managing Meta Ads and Google Ads campaigns is required.
Possesses a solid grasp of SEO principles and best practices, with the ability to apply them effectively to enhance online visibility and search engine rankings.
Proficiency in utilizing Google Analytics and Search Console is required.
Demonstrates exceptional proficiency in data analysis and the creation of insightful reports.
Recent AI tools must be utilized effectively for content creation and audience engagement purposes.
Seeking a professional who prefers to work in a specific geographical area. The ideal candidate will have a strong preference for a particular region or city, ensuring alignment with personal or logistical needs. This role requires the individual to be based in or willing to relocate to the designated location to fulfill job responsibilities effectively.
Professionally qualified applicants currently living in or near Secular, Saba, Maryland, or IKEA will receive priority consideration.
Qualified applicants are invited to submit their application materials to hr@zorkleshop.com, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND
