Oversee and execute a comprehensive range of critical duties, including but not limited to strategic planning, operational oversight, and cross-functional collaboration to drive organizational success. Ensure adherence to established policies and procedures while fostering a culture of accountability and continuous improvement. Act as a liaison between leadership and teams to align goals, streamline processes, and optimize resource allocation. Monitor performance metrics, identify inefficiencies, and implement corrective actions to enhance productivity and efficiency. Lead initiatives that support innovation, employee development, and compliance with regulatory standards.
Channel & Shopper Marketing: Develop and execute strategic marketing initiatives aimed at enhancing brand presence and driving sales through retail channels and consumer touchpoints. Collaborate with cross-functional teams to design promotional campaigns, optimize in-store merchandising, and analyze market trends to identify growth opportunities. Responsibilities include managing channel partner relationships, overseeing budget allocation, and measuring campaign performance to ensure alignment with business objectives. Requires proficiency in retail marketing strategies, data analysis, and strong communication skills to engage stakeholders and drive impactful execution.
Design and implement innovative shopper marketing initiatives spanning modern trade channels.
Develop and execute in-store and point-of-sale experiences that effectively embody and bring to life the brand’s strategic vision.
Examine shopper behavior and data-driven insights to enhance and optimize conversion rates effectively.
Craft and execute customized promotional strategies, activations, and marketing campaigns specifically designed to thrive within retail settings.
Modern Trade Execution involves adeptly managing and executing trades across diverse market conditions, ensuring optimal outcomes for clients or the organization. This role requires a deep understanding of market dynamics, financial instruments, and regulatory frameworks. Responsibilities include analyzing market trends, executing trades with precision, managing risk exposure, and maintaining compliance with industry standards. Strong analytical skills, proficiency in trading platforms, and the ability to make timely, data-driven decisions are essential. Additionally, effective communication and collaboration with stakeholders are crucial to align trade strategies with broader business objectives.
Drive operational excellence for critical customer accounts and structured retail channels.
Ensure that products are consistently available, prominently displayed, and priced in accordance with established guidelines.
Achieve full sell-out success by strategically aligning marketing efforts with sales initiatives to drive maximum performance and results.
Partner with sales teams to achieve and exceed channel growth objectives.
Elevating Merchandising and In-Store Performance: This role focuses on optimizing product placement, visual appeal, and customer engagement to enhance the shopping experience and drive sales. Responsibilities include strategically organizing inventory, maintaining high standards of store presentation, and ensuring consistency with brand guidelines. The ideal candidate will have a keen eye for detail, strong organizational skills, and experience in retail merchandising or visual display. Proficiency in inventory management systems and a deep understanding of consumer behavior are essential for success in this position.
Establish and execute merchandising guidelines and nanograms to ensure consistency and optimal product presentation.
Direct responsibility includes management of in-store branding initiatives, visual merchandising strategies, and point-of-sale promotional materials to ensure consistent brand representation and customer engagement.
Ensure shelf space allocation and product prominence are consistently optimized to enhance visibility and market share.
Oversee field teams alongside third-party merchandisers to ensure uniform execution of tasks.
Drives strategic capability development initiatives to enhance organizational performance and competitive advantage, identifying skill gaps and designing targeted training programs. Collaborates with leadership to align development efforts with business objectives, ensuring relevant and impactful learning solutions. Implements innovative approaches to foster continuous improvement and talent retention, while measuring the effectiveness of development programs through performance metrics and feedback mechanisms.
Develop the sales and merchandising teams’ competencies in adhering to execution standards.
Design and implement instructional programs focused on enhancing product expertise, reinforcing brand communication, and elevating retail best practices.
Experts provide guidance to teams on strategies for enhancing shopper engagement and improving in-store sales techniques.
Develop and implement systems to monitor performance metrics and facilitate ongoing enhancements.
Executes targeted below-the-line marketing initiatives and experiential activations, focusing on direct engagement with consumers to drive brand awareness, trial, or conversions through non-mass media channels, including field marketing, roadshows, influencer partnerships, and event sponsorships.
Develop and implement below-the-line (BTL) initiatives, such as in-store promotions, roadshows, and experiential activations, ensuring seamless execution and maximum impact.
Ensure alignment with the overarching marketing calendar and brand initiatives to maintain consistency and strategic coherence across all campaigns and activities.
Monitor and evaluate the impact and return on investment of activation initiatives.
Develop and implement targeted marketing strategies tailored to specific regions to bolster the success of retail partners.
Experienced professionals sought to provide strategic social media and digital support, leveraging platforms to enhance brand visibility, engage audiences, and drive meaningful interactions. Responsibilities include creating and curating compelling content, managing community engagement, monitoring performance metrics, and executing targeted campaigns. Proficiency in social media tools, analytics platforms, and content management systems is essential, along with a strong understanding of digital marketing trends and audience behavior. Candidates must demonstrate excellent communication skills, creativity, and the ability to analyze data to refine strategies. Experience in a fast-paced, collaborative environment is preferred.
Contribute to digital campaign initiatives that are closely aligned with retail objectives and conversion goals.
Craft and synchronize social media initiatives to align with promotional events, product launches, and in-store marketing efforts.
Partner with digital teams to enhance traffic generation for both retail and e-commerce platforms through coordinated efforts and strategic initiatives.
Track engagement metrics and refine content strategies to maximize shopper conversion rates.
Responsibilities include monitoring and analyzing organizational performance through established Key Performance Indicators (KPIs) to ensure alignment with strategic objectives. This role requires the ability to track progress, identify trends, and provide actionable insights to stakeholders to support data-driven decision-making. Proficiency in KPI frameworks and performance measurement tools is essential, along with strong analytical skills to interpret complex data and translate findings into clear, strategic recommendations. Familiarity with industry-specific metrics and reporting standards is also required to maintain compliance and drive continuous improvement.
Drive a 30% increase in revenue and expand channel growth through strategic initiatives and targeted actions.
Ensure diligent in-store execution to achieve a 20% performance target, encompassing all operational tasks and visual standards with precision and consistency.
Trade/BTL Effectiveness – 15%
Demonstrates a key contribution to 15% of the overall effectiveness in Trade and Below-the-Line (BTL) marketing initiatives, ensuring measurable impact and strategic execution in promotional campaigns and field activations.
Craft innovative shopper marketing strategies, allocating a 10% share of the budget, to drive consumer engagement and boost sales performance. Develop and execute impactful in-store promotions, digital campaigns, and cross-channel initiatives tailored to target audiences. Analyze market trends, shopper behavior, and competitive landscapes to refine tactics and optimize return on investment. Collaborate with cross-functional teams, including sales, merchandising, and creative, to ensure cohesive execution and alignment with brand objectives. Monitor KPIs, evaluate campaign effectiveness, and present insights to stakeholders to inform future marketing decisions.
Drive a 10% contribution to the organization’s digital and brand performance metrics through strategic data analysis and targeted marketing initiatives.
Monitoring and driving the performance metrics of key accounts contributes to 10% of the role’s objectives, ensuring strategic alignment with organizational goals. This responsibility involves analyzing account health, identifying growth opportunities, and implementing initiatives to enhance client retention and profitability. Regular reporting and collaboration with cross-functional teams are essential to maintain high satisfaction levels and meet revenue targets.
Capability Development: 5%
This role entails a 5% dedication to fostering and enhancing skill sets, ensuring ongoing professional growth and adaptability within the organization. Responsibilities include identifying training needs, implementing development programs, and evaluating their effectiveness to drive continuous improvement. The position requires a commitment to cultivating a culture of learning, supporting employees in achieving their full potential, and aligning development initiatives with strategic objectives. Strong interpersonal skills are essential for collaborating with teams to tailor solutions that meet evolving demands and promote a high-performance environment.
Requirements
Key Qualifications: Proven expertise in [relevant skills, e.g., project management, data analysis, or software development], with a strong ability to [specific capability, e.g., streamline workflows, interpret complex datasets, or design scalable solutions]. Proficiency in [specific tools, languages, or methodologies, e.g., Python, Agile frameworks, or CRM systems] is essential, along with solid [soft skills, e.g., communication, problem-solving, or leadership] to collaborate effectively across teams. Candidates should demonstrate [required experience, e.g., 3+ years in a similar role] and a track record of [specific achievements, e.g., delivering measurable results or optimizing operational efficiency]. Familiarity with [industry-specific standards, regulations, or trends] is preferred, and a commitment to [company value, e.g., innovation, sustainability, or continuous learning] is highly valued.
Responsible for overseeing and enhancing the perception of the brand, this role involves developing and executing strategies to elevate brand equity, ensure consistency across all channels, and drive customer loyalty. Key responsibilities include conducting market research to identify trends, managing brand guidelines, and collaborating with cross-functional teams to align messaging and visual identity. Additionally, the position requires analyzing performance metrics, optimizing brand positioning, and fostering innovation to maintain a competitive edge in the market. Candidates must possess strong analytical skills, creativity, and proficiency in brand management tools, along with experience in a related field and a track record of successful brand campaigns.
Developing a comprehensive strategy for promotional initiatives involves meticulous planning and execution to ensure maximum impact and engagement. This role requires a deep understanding of market trends, consumer behavior, and competitive analysis to craft effective campaigns that align with organizational goals. Responsibilities include identifying target audiences, allocating budgets efficiently, and collaborating with cross-functional teams to deliver innovative and results-driven promotional activities. Proficiency in data analysis, digital marketing tools, and strategic forecasting is essential, along with strong project management and communication skills to drive successful outcomes.
We are seeking a skilled professional to oversee and nurture key client and partner relationships, ensuring mutual growth and satisfaction. The ideal candidate will excel in communication and problem-solving, fostering long-term partnerships through trust and reliability. Responsibilities include maintaining regular contact, addressing concerns promptly, and identifying opportunities for collaboration. Experience in relationship management, preferably within a similar industry, is required, along with strong interpersonal skills and a proactive approach to meeting client needs.
With a strong emphasis on original thinking and inventive approaches, we seek candidates who can develop groundbreaking solutions and contribute fresh perspectives to our team. Individuals must demonstrate the ability to challenge conventional methods and devise novel strategies to enhance our products and services.
Commercial Planning is responsible for developing strategic initiatives to drive revenue growth and enhance market position. This role involves analyzing market trends, identifying business opportunities, and creating data-driven forecasts to guide decision-making. Key responsibilities include designing pricing strategies, optimizing product portfolios, and collaborating with cross-functional teams to execute commercial plans. The position requires strong analytical skills, proficiency in financial modeling, and the ability to translate complex data into actionable insights. A background in business, finance, or a related field, along with experience in commercial strategy, is essential for success in this role.
We conduct in-depth evaluations of market trends, competitor strategies, and industry benchmarks to identify key opportunities and threats. This role involves researching and analyzing data from various sources, including industry reports, financial statements, and customer feedback, to assess competitive positioning. The ideal candidate will have a strong background in data analysis, proficiency in analytical tools, and the ability to translate insights into actionable recommendations. Responsibilities include benchmarking against industry leaders, tracking competitor movements, and presenting findings to stakeholders to inform strategic decision-making.
Strong interpersonal skills with a proven ability to negotiate effectively are essential. Candidates must demonstrate a track record of successfully resolving disputes, reaching mutually beneficial agreements, and navigating complex discussions with tact and professionalism. Expertise in handling high-stakes negotiations, whether with clients, partners, or internal teams, is highly valued.
Qualifications
BA/BSc/HND
