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Home Jobs Lagos Director of Digital & Social Media Marketing

Director of Digital & Social Media Marketing

DynamicPlus Advisory  · Consulting

Full Time Lagos
Lagos
Deadline: 10 September 2026
Posted June 12, 2026

Job Summary

We are in search of a seasoned, high-performing Digital Marketing Manager to spearhead and implement our digital marketing initiatives.

The successful candidate will spearhead efforts to enhance online presence, generate leads, engage customers, and drive revenue growth by executing high-impact digital marketing strategies.

Oversee and execute a range of critical duties to ensure operational efficiency and team productivity, including delegating tasks, monitoring progress, and providing guidance to team members. Collaborate with cross-functional departments to align projects with organizational goals, ensuring timely delivery and adherence to quality standards. Develop and implement strategic initiatives to enhance performance, streamline processes, and foster innovation within the team. Act as a liaison between senior management and staff, communicating objectives, addressing concerns, and ensuring clarity in expectations. Monitor key performance indicators to assess progress, identify areas for improvement, and implement corrective actions when necessary. Maintain up-to-date documentation, reports, and metrics to track achievements and support data-driven decision-making. Ensure compliance with company policies, industry regulations, and best practices while promoting a culture of accountability and continuous growth.

Formulate and execute all-encompassing digital marketing plans that are fully synchronized with organizational goals.

Oversee and enhance paid advertising initiatives across major digital platforms, including Google Ads, Meta Ads, LinkedIn, and additional channels.

Develop and implement comprehensive strategies encompassing SEO, SEM, email marketing, and content marketing initiatives.

Deliver thorough performance evaluations of campaigns, extracting key data points and delivering strategic insights to drive informed decision-making and optimization.

Oversee the company’s digital platform to maintain peak user engagement and drive conversion performance.

Develop and manage digital content strategies aimed at enhancing brand visibility and fostering audience engagement.

Oversee marketing budget tracking and verify the strategic allocation of resources to maximize efficiency.

Perform comprehensive market research and competitor analysis to uncover potential avenues for expansion and strategic advantage.

Work collaboratively with cross-functional teams to maintain cohesive brand messaging across all communication channels.

Requirements

A Bachelor’s or Master’s Degree in Marketing, Mass Communication, Business Administration, or a related discipline is required.

Professional marketing certifications are advantageous.

A minimum of three years of relevant experience in a Digital Marketing position is required.

Demonstrates a track record of effectively overseeing and executing high-impact digital marketing initiatives.

Proven expertise in Google Analytics, Google Ads, SEO, SEM, and social media advertising is required.

Proven ability to communicate effectively, analyze complex information, and manage projects efficiently.

Proficient in analyzing data and deriving actionable insights to inform strategic decisions.

Required Skills:
– Proven experience in financial analysis and reporting.
– Proficiency in accounting software and ERP systems.
– Strong understanding of GAAP and regulatory compliance.
– Excellent analytical and problem-solving abilities.
– Effective communication and interpersonal skills.
– Ability to work independently and manage multiple priorities.
– Attention to detail and accuracy in financial data management.

Develop and execute comprehensive digital marketing strategies to enhance brand visibility, engage target audiences, and drive measurable growth across online channels. Utilize data-driven insights to optimize campaigns, leveraging SEO, content marketing, social media, email marketing, and paid advertising to maximize ROI. Collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring cohesive messaging and consistent brand representation. Analyze performance metrics, conduct A/B testing, and refine approaches based on KPIs to continuously improve results. Stay abreast of industry trends, emerging technologies, and evolving consumer behaviors to maintain a competitive edge.

We’re seeking a skilled professional to manage and optimize Google Ads and Analytics campaigns, ensuring data-driven strategies enhance performance and maximize ROI. Your responsibilities will include configuring and monitoring campaigns, analyzing key metrics to identify trends, and refining targeting to improve conversion rates. You must possess proficiency in Google Ads and Analytics platforms, a deep understanding of PPC principles, and experience with A/B testing and conversion tracking. Strong analytical skills, attention to detail, and the ability to translate data into actionable insights are essential. Additionally, you should have a track record of managing budgets effectively and collaborating with cross-functional teams to align campaigns with broader marketing objectives.

We seek a skilled professional adept in both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to enhance our digital presence and drive targeted traffic. The ideal candidate will possess expertise in optimizing website content, conducting keyword research, and implementing on-page and off-page SEO strategies to improve organic search rankings. Additionally, they will manage paid advertising campaigns, including PPC (Pay-Per-Click) initiatives across platforms like Google Ads and Microsoft Ads, to maximize ROI and conversion rates. Proficiency in analytics tools such as Google Analytics, SEMrush, or Ahrefs is essential for tracking performance, analyzing data, and refining strategies. Strong analytical skills, creativity, and a results-driven mindset are critical for success in this role. Experience in A/B testing, conversion rate optimization (CRO), and staying updated on industry trends is highly desirable.

We seek a skilled Social Media Marketing Specialist to oversee and execute our brand’s digital presence across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. Your responsibilities will involve crafting compelling content, managing multiple social media accounts, and developing strategic campaigns to boost engagement and conversion rates. You will analyze performance metrics to refine our approach, ensure consistent brand messaging, and collaborate with cross-functional teams to align content with business objectives. Additionally, you will stay updated on industry trends to leverage emerging tools and techniques, fostering a dynamic and innovative social media strategy. A minimum of 3 years of experience in social media marketing, proficiency in analytics tools, and a creative mindset are essential for success in this role.

We develop and execute strategic content initiatives to amplify brand visibility, engage target audiences, and drive meaningful business outcomes through high-quality, consistent, and compelling content across multiple channels. You will collaborate with cross-functional teams to research, ideate, and produce diverse content formats—including blog posts, social media updates, videos, and white papers—tailored to audience preferences and business objectives. Proficiency in SEO, analytics tools, and content management systems is essential, along with a keen understanding of industry trends and audience behavior. Additionally, you will monitor performance metrics, optimize content for search rankings and engagement, and adjust strategies based on data-driven insights to maximize impact and ROI. Strong writing, editing, and project management skills are required to meet deadlines while maintaining editorial standards and brand voice.

We are seeking a skilled professional to oversee our email marketing initiatives, crafting strategic campaigns to engage our audience and drive conversions. The ideal candidate will have a minimum of three years of experience in email marketing, with proficiency in platforms like Mailchimp or Constant Contact. Responsibilities include creating compelling email content, segmenting audiences, analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical skills and attention to detail are essential, along with the ability to collaborate effectively with cross-functional teams. A bachelor’s degree in marketing, communications, or a related field is preferred.

Collect, process, and analyze complex datasets to extract actionable insights, ensuring accuracy and relevance in all reporting outputs. Prepare detailed reports, dashboards, and visualizations to communicate findings effectively to stakeholders at all levels. Collaborate with cross-functional teams to identify key performance indicators and align data strategies with business objectives. Maintain data integrity through rigorous validation and quality control measures, while also recommending improvements to data collection and analysis processes. Stay current with industry trends and advanced analytical techniques to enhance decision-making support. Proficiency in statistical analysis, data visualization tools, and SQL is required, along with strong problem-solving and communication skills.

We are seeking a proactive professional to spearhead lead generation efforts, driving the identification and qualification of potential clients for our sales pipeline. The ideal candidate will possess a proven track record in developing and executing strategies to attract high-quality leads, leveraging both digital and traditional channels. Responsibilities include conducting market research, optimizing outreach campaigns, and nurturing relationships with prospects to convert interest into sales opportunities. Proficiency in CRM platforms, data analysis tools, and lead tracking methodologies is essential, along with strong communication and negotiation skills. The role demands a results-driven mindset, adaptability to market trends, and the ability to collaborate effectively with cross-functional teams to maximize conversion rates. Bachelor’s degree in Business, Marketing, or a related field is preferred, with relevant certifications considered a plus.

Responsible for overseeing and controlling the financial resources allocated to projects, departments, or initiatives, ensuring expenditures align with established budgets while maximizing efficiency. Develops and maintains detailed financial plans, monitors actual spending against projections, and identifies variances requiring corrective action. Collaborates with stakeholders to forecast future budget needs, allocates funds appropriately, and ensures compliance with organizational financial policies and regulatory requirements. Analyzes financial data to provide insights that support strategic decision-making and resource optimization.

We seek a professional proficient in Marketing Automation Tools to streamline and enhance our digital marketing campaigns. The ideal candidate will possess expertise in platforms such as HubSpot, Market, or Pardon, with a strong understanding of lead nurturing, email marketing automation, and customer journey mapping. Responsibilities include designing, implementing, and optimizing automated workflows to improve efficiency, personalize customer interactions, and drive measurable growth. Additionally, the role requires collaboration with cross-functional teams to align automation strategies with broader marketing objectives, analyze performance data, and refine strategies based on insights. Candidates should demonstrate a track record of success in deploying automation tools to achieve marketing KPIs and a commitment to staying updated on industry trends and best practices.

go to method of application

Qualified and enthusiastic applicants are encouraged to forward their curriculum vitae to cvs@dynamicplusservices@gmail.com.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

3 years

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