Growth and Marketing Specialist: Responsible for driving expansion initiatives and optimizing marketing strategies to enhance brand visibility and revenue growth. Develops and implements data-driven campaigns across digital channels, including social media, email, and SEO, to attract and retain customers. Collaborates with cross-functional teams to align marketing efforts with business objectives, ensuring measurable outcomes. Analyzes performance metrics to refine strategies and maximize return on investment. Requires proficiency in marketing analytics tools, content creation, and campaign management, along with strong project management and communication skills. Bachelor’s degree in Marketing, Business, or a related field preferred, with 2–3 years of relevant experience in growth marketing or digital advertising.
The position reports directly to the CEO, serving as a key member of the executive leadership team. This role involves providing strategic guidance, operational oversight, and high-level decision-making support to the CEO. The incumbent will collaborate closely with the CEO to drive organizational growth, align business objectives, and ensure effective execution of the company’s vision and mission. Responsibilities include analyzing performance metrics, identifying opportunities for improvement, and presenting actionable insights to senior leadership. Additionally, the role may encompass representing the CEO in key meetings, fostering stakeholder relationships, and assisting in the development and implementation of critical initiatives.
To fulfill the strategic objectives of the organization, this position is designed to drive key initiatives and contribute to overall operational success through focused responsibilities and measurable outcomes. The individual in this role will play a pivotal part in executing core functions while aligning efforts with broader company goals, ensuring efficiency, innovation, and sustainable growth. Accountability for specific tasks, collaborative engagement with cross-functional teams, and adherence to established policies and procedures will be central to achieving desired results.
The Growth and Marketing Specialist will oversee the complete growth lifecycle for Kyle Digital Bank. This position involves developing and implementing high-impact strategies aimed at accelerating user acquisition, activation, retention, and revenue expansion. By integrating innovative marketing initiatives with meticulous data analysis, experimentation, and product-led growth methodologies, you will drive scalable platform expansion within the dynamic fintech landscape.
Your daily responsibilities will include performing a variety of tasks essential to the role, ensuring smooth operational workflows and meeting established objectives. You will collaborate with cross-functional teams to execute projects efficiently, adhering to deadlines and maintaining high standards of quality. Additionally, you will analyze data, prepare reports, and provide actionable insights to support informed decision-making. Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment will be key to your success in this position.
Crafting and executing comprehensive growth strategies that span the entire marketing funnel—spanning Acquisition, Activation, Retention, Revenue, and Referral—is a critical focus of this role.
User Acquisition & Performance Marketing: Oversee the management and optimization of paid channels, including Meta Ads and Google Ads, as well as organic channels, with the goal of acquiring premium users at scale while minimizing Customer Acquisition Cost (CAC).
Campaign Ideation & Execution: Develop and implement comprehensive multichannel initiatives encompassing social media, Email/SMS, content marketing, referral programs, and in-app promotions.
Own and oversee all Kyle social media channels, cultivating dynamic, high-engagement communities while developing content designed to maximize reach and virality.
Devise and implement retention initiatives, including reactivation efforts and loyalty programs, to enhance user engagement and stimulate transaction frequency.
Product-Led Growth & Experimentation: Analyze growth loops to uncover opportunities, execute swift A/B tests, and collaborate closely with the Product team to enhance onboarding processes, feature performance, and overall user journeys.
Craft and oversee engaging marketing content—including short videos, graphics, emails, and WhatsApp broadcasts—to effectively connect with and resonate with the intended audience.
Data analytics and insight functions involve monitoring, evaluating, and documenting critical growth metrics. Through rigorous analysis of data, professionals in this role will uncover opportunities and propose strategic initiatives to drive expansion.
Efficiently oversee and optimize the growth marketing budget, allocating resources across paid media channels, performance tools, and strategic activations.
What We Look For In You
We are seeking a highly skilled professional with expertise in a range of technical disciplines, including software development, data analysis, system administration, or cybersecurity. Proficiency in programming languages such as Python, Java, or C++ is essential, along with experience in database management, cloud computing platforms, and DevOps methodologies. Candidates must demonstrate a strong understanding of IT infrastructure, network protocols, and troubleshooting methodologies. Familiarity with agile development frameworks, version control systems, and automated testing tools is highly desirable. Strong analytical abilities, problem-solving skills, and the capacity to work collaboratively in cross-functional teams are required.
A bachelor’s degree in Marketing, Business, Economics, Data Science, or a closely related discipline is required.
With a proven track record spanning three to five years in Growth Marketing or Performance Marketing, ideally within the Fintech, Banking, or SaaS sectors, you bring valuable expertise to the role.
Skilled in Growth Marketing and Performance Marketing, with a demonstrated track record of success in these domains.
Proven track record in driving user growth and consistently achieving ambitious objectives.
Proven expertise in utilizing Meta Ads Manager, Google Ads, Google Analytics 4, and mobile attribution tools effectively.
Experienced in designing and executing A/B tests, refining conversion funnels, and applying proven growth frameworks such as AA RRR (Pirate Metrics) to drive measurable results.
Skilled in utilizing email and SMS platforms, such as Breve, alongside CRM tools and foundational analytics, with a preference for SQL knowledge.
Proficiency in utilizing Canva, Cap Cut, Figma, or comparable design and editing software is required.
Soft Skills
Analytical and problem-solving skills are essential for this role.
Proven ability to articulate ideas clearly and engage audiences through compelling narratives.
Delivers exceptional results with a strong sense of ownership, demonstrates creative problem-solving, and excels in dynamic, fast-paced startup settings.
Goal-driven professional with a dynamic, growth-focused mindset, adept at leveraging innovative strategies to drive scalable results.
We collaborate closely with organizational objectives to ensure that our initiatives, strategies, and actions are fully integrated with and contribute to the broader mission and vision of the company. This alignment involves assessing how individual roles, projects, and performance metrics support key business priorities, fostering a unified direction across all levels of the organization. By maintaining a clear understanding of the company’s goals, we enhance decision-making, optimize resource allocation, and drive collective success, ensuring that every effort is purposeful and impactful.
Drive sustainable and scalable user growth through strategic initiatives and data-driven approaches.
Drive higher transaction volumes and boost overall platform revenue.
Develop a digital banking brand that earns unwavering trust, deep affection, and strong recognition among customers.
Drive sustainable customer growth while ensuring that unit economics remain robust and favorable.
Cultural competencies are non-negotiable aspects of our corporate identity, forming the bedrock of our organizational values. These competencies are essential for aligning with and upholding the company’s culture, ensuring that every team member contributes to and reinforces our shared principles. Proficiency in these areas is required to thrive within our environment and to foster collaboration, integrity, and innovation across all levels of the organization.
Humility is reflected in a commitment to continuous improvement, attentive engagement with others, and genuine respect for each colleague’s contributions. This mindset fosters collaboration, openness to feedback, and a willingness to learn from diverse perspectives within the team.
Strong contributions are expected from all team members, irrespective of their position or experience level.
Demonstrating unwavering integrity by fostering openness and clarity in every interaction, communication, and decision-making process.
Dedication to achieving unparalleled performance drives us to uphold the highest standards in execution, innovation, and client service, ensuring every effort delivers lasting and purposeful results.
Fostering a culture rooted in empathy, care, and meaningful connection, we cultivate an environment where everyone feels valued, respected, and included.
Maintaining discipline means consistently delivering on commitments—fulfilling obligations precisely as agreed, within the designated timeframe, and to the expected level of quality—without the need for external follow-up or reminders.
Submit your application through the designated method outlined below. Ensure that your submission adheres to the specified guidelines.
Qualified applicants seeking consideration are encouraged to submit their CV via email to damilola.aminu@terawork.com, ensuring the position title is included in the subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
