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Home Jobs Lagos Digital Media & Social Marketing Lead

Digital Media & Social Marketing Lead

DynamicPlus Advisory  · Consulting

Full Time Lagos
Lagos
Deadline: 10 September 2026
Posted June 12, 2026

Job Summary

A seasoned and outcomes-focused Digital Marketing Manager is needed to spearhead the development and implementation of our digital marketing initiatives.

The successful applicant will spearhead initiatives to enhance online presence, cultivate leads, foster customer interactions, and boost revenue via strategic digital marketing initiatives.

Oversee and execute a range of critical duties, including but not limited to managing project timelines, coordinating cross-functional teams, and ensuring adherence to company policies and industry standards. Develop and implement strategic initiatives to optimize operational efficiency, drive innovation, and enhance overall performance. Maintain meticulous documentation of processes, outcomes, and key metrics to support data-driven decision-making. Collaborate with senior leadership to align projects with organizational goals and foster a culture of accountability and continuous improvement. Additionally, identify and mitigate potential risks while upholding compliance with regulatory and ethical guidelines. Contribute to talent development by mentoring team members and fostering a collaborative work environment.

Formulate and execute integrated digital marketing initiatives that are strategically aligned with organizational goals and objectives.

Oversee and enhance paid advertising initiatives across various digital platforms, including Google Ads, Meta Ads, LinkedIn, and additional channels.

Develop and implement comprehensive strategies encompassing SEO, SEM, email marketing, and content marketing initiatives.

Track campaign performance metrics rigorously, identifying trends and patterns to offer strategic insights and actionable recommendations that drive optimization and enhance results.

Oversee the company’s website to deliver an exceptional user experience while maximizing conversion rates.

Develop and manage comprehensive digital content strategies aimed at enhancing brand recognition and fostering deeper audience engagement.

Monitor marketing expenditures and guarantee the strategic distribution of funds to maximize return on investment.

Perform comprehensive market research and competitor analysis to uncover potential avenues for growth.

Work collaboratively with cross-functional teams to maintain uniform brand messaging across every communication platform.

Minimum qualifications include a Bachelor’s degree in Computer Science, Engineering, or a related discipline, along with three or more years of hands-on experience in software development. Proficiency in programming languages such as Java, Python, or C++ is essential, alongside a solid grasp of algorithms and data structures. Familiarity with cloud platforms like AWS or Azure and version control systems such as Git is required. Strong problem-solving skills and the ability to work collaboratively in a team environment are also necessary. Additionally, experience with DevOps practices and CI/CD pipelines is preferred.

A Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or a closely related discipline is required.

Professional marketing certifications are highly beneficial for consideration.

A minimum of three years of professional experience in a comparable Digital Marketing position is required.

Demonstrated success in overseeing and executing impactful digital marketing initiatives with measurable outcomes is required.

Proficient in Google Analytics, Google Ads, SEO, SEM, and social media advertising platforms, with a deep understanding of their functionalities and strategic applications.

Exceptional proficiency in communication, analysis, and project management is essential.

Proficient in analyzing data and deriving actionable insights to inform strategic decision-making.

Proficient communication abilities, both written and verbal, are essential for this role. Candidates must demonstrate strong interpersonal skills to collaborate effectively with team members and stakeholders. Analytical thinking and problem-solving capabilities are crucial for addressing complex challenges. Proficiency in relevant software and tools is required to execute tasks efficiently. Attention to detail and organizational skills are necessary to maintain accuracy and meet deadlines. Prior experience in a similar position is preferred, along with the ability to adapt to evolving priorities and work independently.

Craft and implement comprehensive digital marketing strategies designed to enhance brand visibility, engage target audiences, and drive measurable growth across online channels. Analyze market trends, competitor activities, and consumer behavior to identify opportunities and optimize campaign performance. Develop and oversee the execution of multichannel initiatives, including SEO, paid advertising, email marketing, social media, and content marketing, ensuring alignment with business objectives and budget constraints. Collaborate with cross-functional teams to integrate marketing efforts with product development, sales initiatives, and customer retention programs. Monitor key performance indicators (KPIs) to assess effectiveness, refine strategies based on data-driven insights, and report progress to stakeholders. Stay current with digital marketing best practices, emerging technologies, and industry regulations to maintain a competitive edge. Requires proven experience in digital marketing, proficiency in analytics tools, and strong project management skills.

Seeking a skilled professional with expertise in Google Ads and Analytics, responsible for developing and optimizing digital advertising campaigns, analyzing performance data, and providing actionable insights to enhance marketing strategies. The ideal candidate will possess proficiency in campaign setup, keyword research, bid management, and conversion tracking, along with the ability to interpret complex data sets to drive ROI and business growth. Strong analytical skills, familiarity with A/B testing, and experience with Google Tag Manager are essential. Additionally, the role requires a deep understanding of audience segmentation, remarketing tactics, and performance reporting to continuously refine advertising efforts.

SEO & SEM specialists drive organic and paid search strategies to enhance online visibility and performance. These professionals conduct keyword research, optimize website content, and manage pay-per-click campaigns to attract targeted traffic. They analyze performance metrics, refine strategies based on data insights, and collaborate with cross-functional teams to align search initiatives with business objectives. Proficiency in tools like Google Analytics, SEMrush, and Google Ads is essential, along with a strong understanding of search engine algorithms and trends. Strong analytical skills, creativity, and the ability to adapt to evolving digital landscapes are critical for success in this role.

We seek a skilled Social Media Marketing professional to develop and execute innovative digital strategies that enhance brand visibility and engagement. The ideal candidate will manage content creation, curation, and scheduling across multiple platforms, ensuring consistency in messaging and alignment with brand guidelines. Proficiency in analytics tools is essential for tracking performance metrics, optimizing campaigns, and reporting insights to stakeholders. Strong creative writing skills, a keen understanding of current social media trends, and the ability to analyze audience behavior are critical for success in this role. Additionally, experience with paid advertising, community management, and crisis response is highly valued. The position requires collaboration with cross-functional teams to maintain cohesive brand communication and drive measurable growth in audience reach and interaction.

We are seeking a skilled Content Marketing professional to develop and execute engaging content strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate will possess a strong background in creating high-quality written, visual, and multimedia content, along with expertise in SEO, social media, and analytics. Responsibilities include managing content calendars, overseeing blog and social media posts, collaborating with cross-functional teams, and analyzing performance metrics to optimize future campaigns. Proficiency in content management systems (CMS), marketing automation tools, and data-driven decision-making is required. A bachelor’s degree in marketing, communications, or a related field is preferred, along with 3+ years of experience in content marketing or a similar role. Exceptional writing, editing, and project management skills are essential to succeed in this position.

Craft and distribute engaging email campaigns to nurture leads, retain customers, and drive conversions through targeted messaging and strategic content delivery. Collaborate with design and content teams to ensure brand consistency and optimize performance metrics such as open rates, click-through rates, and conversion rates. Monitor email analytics to refine strategies, segment audiences effectively, and personalize communications based on user behavior and preferences. Maintain compliance with email marketing regulations, including CAN-SPAM and GDPR, while managing subscriber lists and handling opt-in/opt-out requests. Leverage marketing automation tools to streamline workflows, A/B test subject lines and content, and scale campaigns efficiently. Requires proficiency in email marketing platforms (e.g., Mailchimp, HubSpot), data analysis, and a strong understanding of digital marketing best practices.

We are seeking a skilled professional to oversee data analysis and reporting initiatives, ensuring accurate, insightful, and actionable insights are delivered. The role involves collecting, processing, and interpreting complex datasets to identify trends, patterns, and key performance indicators. Responsibilities include generating detailed reports, dashboards, and visualizations to support data-driven decision-making across departments. Proficiency in statistical analysis, data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, SQL) is essential. Additionally, the candidate must demonstrate strong analytical thinking, attention to detail, and the ability to communicate findings clearly to both technical and non-technical stakeholders. Experience with database management and familiarity with business intelligence frameworks are highly desirable.

Seeking a skilled professional to drive business growth by identifying and cultivating potential clients, you will manage the entire lead generation process. Your responsibilities will include researching target markets, developing outreach strategies, and executing campaigns to attract high-quality leads. You must possess strong communication skills, proficiency in CRM tools, and a proven track record in sales or marketing. Additionally, you should demonstrate the ability to analyze data, refine approaches based on performance metrics, and collaborate with cross-functional teams to achieve revenue targets.

Responsible for overseeing and maintaining financial allocations to ensure efficient resource utilization while adhering to established fiscal guidelines. Tracks expenditures, forecasts future funding needs, and identifies cost-saving opportunities to optimize budget performance. Collaborates with departments to align spending with strategic objectives, ensuring compliance with regulatory requirements and organizational policies. Analyzes financial data to provide insights and recommendations for budget adjustments, ensuring transparency and accountability in financial reporting.

We seek a professional proficient in leveraging Marketing Automation Tools to streamline and optimize customer engagement strategies. The ideal candidate will possess expertise in platforms such as HubSpot, Market, or Pardon, with a strong understanding of lead nurturing, email marketing automation, and workflow creation. Responsibilities include designing and implementing automated campaigns, analyzing performance metrics to refine strategies, and ensuring seamless integration with CRM systems. Additionally, the role requires staying current with industry trends to enhance automation efficiency and drive measurable business growth.

go to method of application

Qualified and motivated applicants are encouraged to submit their CVs to cvs@dynamicplusservices@gmail.com.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

3 years

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