The Senior Digital Marketing Executive will lead strategic initiatives and execute hands-on activities to enhance the company’s digital presence, expand its reach, and strengthen its competitive market position.
This position requires strong leadership in digital marketing, coupled with a demonstrated ability to create compelling content that enhances the performance of high-impact campaigns. The successful candidate will spearhead the development, implementation, and refinement of digital strategies designed to drive increased traffic, foster meaningful engagement, and convert audiences across diverse online platforms.
You must integrate data-driven marketing strategies with compelling content development, guaranteeing that all campaigns achieve performance targets while maintaining creative appeal.
Oversee a comprehensive range of critical duties encompassing project execution, team leadership, and strategic planning to ensure operational excellence and organizational growth. Develop and implement innovative strategies to enhance productivity, optimize workflows, and drive sustainable results. Foster a collaborative work environment by mentoring team members, delegating tasks effectively, and promoting professional development opportunities. Monitor performance metrics, analyze data trends, and make data-driven decisions to refine processes and achieve key business objectives. Ensure compliance with industry regulations, company policies, and quality standards while mitigating risks and resolving operational challenges promptly.
Craft and implement all-encompassing digital marketing initiatives aimed at enhancing brand visibility, increasing website traffic, and boosting revenue generation.
Develop, curate, and oversee compelling content tailored for social media, web, and advertising channels, ensuring excellence in quality and impact.
Spearhead the strategic development and continuous enhancement of paid advertising initiatives—including Google Ads and social media campaigns—with a focus on maximizing return on investment.
Oversee and expand the company’s digital footprint across all available platforms, ensuring consistent branding, engagement, and reach to maximize audience growth and retention.
Develop comprehensive content calendars, campaign timelines, and publishing strategies while ensuring seamless coordination across all initiatives.
Examine performance metrics to extract data-driven insights, thereby enhancing campaign effectiveness.
Develop and oversee the production of multimedia marketing materials designed to support promotional initiatives and strategic campaigns.
Develop and execute SEO and organic growth initiatives aimed at enhancing search visibility and driving increased traffic to the platform.
Develop and implement cutting-edge campaigns and digital initiatives that drive engagement and achieve strategic objectives.
Oversee collaborations with external vendors, partners, and digital agencies to ensure alignment with business objectives and foster mutually beneficial relationships.
Compile and deliver comprehensive performance reports, along with data-driven strategic recommendations, to senior leadership for informed decision-making.
We seek a highly motivated professional with a proven track record in [specific industry/field, if mentioned]. The ideal candidate will possess [specific degree, certification, or experience, if mentioned], along with a minimum of [X years] of relevant experience in [specific role or function]. Proficiency in [key skill, e.g., software, tools, languages] is essential, coupled with strong [specific soft skills, e.g., communication, problem-solving]. Additionally, the ability to work collaboratively in a fast-paced environment and adapt to evolving priorities is required. Familiarity with [specific industry standards, regulations, or methodologies] is preferred but not mandatory.
A relevant four-year degree in Marketing, Mass Communication, Digital Media, or a closely aligned discipline is required.
With at least four to six years of demonstrated expertise in digital marketing—ideally within advertising, media, or e-commerce—you are expected to bring a strong foundation of industry knowledge and hands-on experience to this role.
Proficient proficiency in a diverse array of digital marketing tools and platforms, encompassing a wide range of applications and solutions, is essential.
We seek a skilled professional to oversee our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, driving organic and paid traffic to enhance online visibility and conversions. The ideal candidate will possess expertise in keyword research, on-page and off-page optimization, and campaign management, alongside proficiency in tools like Google Analytics, Google Ads, and SEMrush. Responsibilities include developing and executing SEO/SEM plans, analyzing performance metrics, optimizing ad spend, and staying updated on industry trends to maintain competitive advantage. A strong analytical mindset, creativity in content strategy, and the ability to collaborate across teams are essential. Experience with A/B testing, conversion rate optimization, and data-driven decision-making is highly valued.
We seek a proficient specialist in Google Ads and Analytics to oversee strategic digital advertising campaigns and analyze performance data. The ideal candidate will possess expertise in creating, launching, and optimizing paid search, display, and video campaigns while leveraging advanced Analytics tools to track conversions, user behavior, and ROI. Responsibilities include managing keyword research, bid strategies, and ad creatives, as well as generating actionable insights from campaign reports to enhance targeting and efficiency. Proficiency in Google Analytics 4, conversion tracking, and data visualization is essential, along with a strong understanding of attribution modeling and A/B testing methodologies. Experience with Google Tag Manager and a track record of driving measurable business growth through data-driven decisions are required.
Social media advertising specialists are tasked with creating, implementing, and managing targeted ad campaigns across platforms such as Meta and Instagram, ensuring optimal reach and engagement. They analyze performance metrics, adjust strategies in real time, and optimize ad spend to maximize return on investment while adhering to brand guidelines. Proficiency in Meta Ads Manager, audience segmentation, and A/B testing is essential, along with a strong understanding of KPIs like CTR, conversion rates, and ROAS. Collaboration with creative teams to develop compelling ad content and staying updated on platform algorithm changes are critical to sustaining campaign effectiveness.
We seek a skilled professional to oversee our email and mobile marketing initiatives, leveraging strategic campaigns to engage audiences and drive conversions. The role involves designing, executing, and analyzing multichannel campaigns, ensuring alignment with brand messaging and customer segmentation. Proficiency in email marketing platforms, mobile app analytics, and A/B testing is essential, along with a strong grasp of data-driven optimization techniques. Collaborating with cross-functional teams, the position requires creativity, analytical acumen, and the ability to adapt strategies based on performance metrics to maximize ROI.
Proven expertise in crafting compelling content across diverse formats, including graphic design, written copy, and strategic campaign narratives, is required.
Profound knowledge of consumer behavior patterns, digital evolution, and precision-based audience segmentation is essential.
A strong working knowledge of design software, including Adobe Photoshop, Illustrator, InDesign, and foundational web technologies like HTML and CSS, would be beneficial.
Proven expertise in overseeing social media platforms and developing comprehensive content strategies is required.
Proven capacity for meticulous analysis, coupled with the expertise to assess web metrics and evaluate campaign performance data with precision.
Proficient in articulating ideas clearly, delivering engaging presentations, and managing tasks with precision and efficiency.
Capable of thriving in high-pressure environments, consistently meeting deadlines, and skillfully managing multiple projects simultaneously.
What We’re Looking For
A forward-thinking strategist with a deep comprehension of digital growth—one that extends well beyond mere content publication—is sought after.
A dynamic creative storyteller with the ability to transform concepts into compelling marketing campaigns.
A highly motivated marketer dedicated to driving measurable results through enhanced visibility, increased engagement, and improved conversion rates.
We seek a professional who demonstrates initiative and delivers quantifiable results through proactive ownership of initiatives.
Candidates must be based on the Island in Lagos to be eligible for this position.
Interested and eligible applicants are encouraged to submit their CVs via email to wetinuneedng@gmail.com, ensuring the subject line includes “Senior Digital Marketing Executive.” Successful candidates will be notified at the subsequent stage of the selection process.
Qualifications
BA/BSc/HND
Experience Required
4 - 6 years
