Job Summary:
We seek a Media Officer who is digitally adept, innovative, and culturally informed to oversee all company social media channels. The successful applicant will demonstrate a deep grasp of digital culture, emerging online trends, and audience dynamics, leveraging wit, current memes, and authentic content to foster organic interaction while upholding a polished brand identity.
Key responsibilities include coordinating cross-functional teams to streamline project execution, ensuring alignment with organizational objectives and timelines. Overseeing the development and implementation of strategic initiatives, you will monitor progress, mitigate risks, and report on performance metrics to senior leadership. Additionally, you will lead stakeholder engagement efforts, fostering collaboration across departments to drive operational efficiency and innovation. Managing resource allocation, setting clear priorities, and maintaining transparency throughout processes are essential to achieving deliverables on schedule. The role requires strong analytical skills, the ability to adapt to dynamic challenges, and a commitment to continuous improvement in business practices.
We are seeking a dynamic professional to oversee and enhance our organization’s social media and digital presence. The ideal candidate will possess a proven track record in crafting engaging content, managing multiple platforms, and driving audience growth. Responsibilities include developing strategic content calendars, analyzing performance metrics to refine tactics, and fostering meaningful interactions with our online community. Proficiency in platforms such as Instagram, LinkedIn, Twitter, and TikTok is essential, along with expertise in analytics tools like Google Analytics or Meta Business Suite. Strong written and verbal communication skills, creativity, and a data-driven approach are required, along with the ability to adapt to evolving digital trends. Experience in a similar role and a bachelor’s degree in marketing, communications, or a related field are preferred.
Oversee the development and expansion of all corporate social media channels, specifically Instagram, Facebook, X (formerly Twitter), TikTok, and LinkedIn.
Create and implement content strategies that align with evolving digital trends, prevailing internet culture, and the preferences of target audiences.
Maintain a cohesive brand voice while adjusting the tone to align with the unique requirements of various platforms and target audiences.
Engaging with trends and producing compelling content are central to this role, where you’ll craft narratives that resonate with audiences while staying attuned to evolving digital landscapes. Responsibilities include researching emerging topics, developing creative strategies, and delivering high-quality written, visual, or multimedia material aligned with brand objectives. Collaboration with cross-functional teams ensures cohesive messaging, and performance metrics guide content optimization. Ideal candidates possess strong writing skills, adaptability to trend shifts, and proficiency in content creation tools, with a keen eye for audience engagement and data-driven insights.
Develop compelling written and visual content such as social media posts, Instagram Reels, short-form videos, Stories, and accompanying captions to captivate audiences and enhance brand engagement.
Employ creative humor, current memes, trending formats, and culturally resonant references to foster authentic engagement and dialogue organically.
Track emerging trends, viral phenomena, trending hashtags, and platform-specific updates, incorporating them strategically into the brand’s content and messaging.
Strive to harmonize innovative thinking with brand consistency, maintaining content that upholds both respect and alignment with the company’s core values.
Duties include cultivating and sustaining vibrant audience connections, fostering inclusive community growth, and ensuring active participation through strategic engagement initiatives. Responsibilities encompass moderating discussions, addressing inquiries promptly, and nurturing a positive environment aligned with organizational values. Collaborate with cross-functional teams to develop tailored content, monitor feedback trends, and implement enhancements to improve community satisfaction. Strong interpersonal and communication skills are essential, along with experience in community platforms and analytics tools. Proficiency in conflict resolution and a keen understanding of audience behavior are critical to success in this role.
Demonstrate proactive communication by promptly addressing comments, messages, and mentions from followers with responses that align with brand guidelines.
Foster audience engagement by incorporating interactive elements such as polls, questions, trends, and other dynamic content formats.
Foster a dedicated and actively engaged digital community centered around the brand.
Provide strategic assistance in the execution and enhancement of marketing initiatives and promotional campaigns. Collaborate with cross-functional teams to develop, implement, and monitor marketing strategies that drive brand awareness, engagement, and revenue growth. Analyze performance metrics, identify trends, and recommend optimizations to refine campaign effectiveness. Support the creation of collateral materials, such as digital assets, presentations, and reports, while ensuring alignment with company branding guidelines. Maintain strong communication channels with stakeholders to ensure cohesive project delivery and timely execution of marketing activities.
Craft compelling digital narratives to amplify promotional campaigns, exclusive travel offers, and new service rollouts, ensuring engaging and impactful storytelling across platforms.
Work with management and operations teams to promote available travel products and services.
Support paid campaigns as needed, ensuring that creative content aligns with and advances campaign objectives effectively.
You will be responsible for overseeing reporting processes and monitoring performance metrics to ensure accurate data collection and analysis. This role involves tracking key performance indicators, compiling regular reports, and presenting insights to stakeholders. Additionally, you will collaborate with teams to align reporting standards with organizational goals and identify trends or areas for improvement. Strong analytical skills and proficiency in data visualization tools are essential for this position.
Monitor and analyze social media performance through analytics tools and platform-provided insights.
Weekly and monthly reports must be prepared to analyze engagement, reach, follower growth, and content performance metrics.
Employ audience insights and data analytics to iteratively enhance and optimize content strategy, ensuring alignment with evolving preferences and performance metrics.
Candidates should possess a Bachelor’s degree in a relevant field, such as Business Administration, Computer Science, or Information Technology, or an equivalent combination of education and professional experience. A minimum of three years of experience in a similar role is required, with demonstrated proficiency in project management, data analysis, and strategic planning. Strong interpersonal and communication skills are essential, as the role involves frequent collaboration with cross-functional teams and senior leadership. Familiarity with industry-standard software and tools, such as Microsoft Office Suite, ERP systems, or CRM platforms, is highly desirable. Additionally, prior experience in a leadership or supervisory capacity is preferred but not mandatory.
A bachelor’s degree or diploma in Mass Communication, Media Studies, Marketing, Digital Marketing, or a closely related discipline is required.
1–3 years of demonstrated experience in social media management for a brand, business, or digital platform is required.
Possesses a comprehensive grasp of digital culture, emerging online trends, and the underlying mechanics of audience engagement.
Proficient in a variety of technical and interpersonal skills, the ideal candidate will demonstrate expertise in problem-solving, critical thinking, and effective communication. Strong organizational abilities and meticulous attention to detail are essential for managing complex projects and meeting deadlines. Familiarity with industry-specific tools, software, and methodologies is required to ensure operational efficiency. Additionally, the ability to collaborate seamlessly in team environments while adapting to evolving priorities is crucial. Leadership qualities and a proactive approach to professional development further distinguish top performers in this role.
Proficient in the functionalities and dynamic algorithms of diverse social media platforms.
Demonstrated expertise in crafting engaging, humorous, and culturally relevant content that fosters meaningful organic interaction and growth.
Highly developed abilities in crafting compelling narratives, composing engaging captions, and delivering polished written content.
Proficiency in graphic design and video editing software is required, including but not limited to Canva, Cap Cut, and Adobe Creative Suite applications.
Demonstrates sound judgment in determining what content is timely, appropriate, and aligned with brand safety standards.
Consistently demonstrates exceptional organizational skills, proactive ness, and the capacity to operate effectively with minimal supervision.
Prospective applicants are encouraged to forward their CV alongside a portfolio or links to their managed social media accounts/pages to hr@1860travels.com, with the subject line: “Media Officer – Social Media Application.”
Qualifications
BA/BSc/HND
Experience Required
1 - 3 years
