We are in search of a visionary and high-performing Online Branding Team Lead to spearhead our Social Media Team. The preferred candidate will possess 3 to 5 years of hands-on experience in cultivating and expanding brand visibility across digital channels, backed by a history of quantifiable achievements. This position demands a forward-thinking innovator, a decisive leader, and an analytical strategist capable of converting brand objectives into impactful digital interactions and enduring growth.
Oversee and execute a comprehensive range of duties encompassing strategic planning, operational management, and cross-functional collaboration to drive organizational success. Lead initiatives that enhance productivity, streamline processes, and ensure adherence to established policies and guidelines. Serve as a pivotal liaison between departments, fostering alignment and communication to achieve shared objectives. Monitor performance metrics, identify areas for improvement, and implement corrective actions to optimize efficiency and effectiveness. Provide mentorship and guidance to team members, cultivating a culture of accountability, innovation, and continuous growth.
Direct and mentor the Social Media Team to ensure the production of superior content and the execution of effective campaigns.
Craft and execute cohesive social media strategies meticulously designed to support and advance overarching business goals.
Oversee the maintenance of a unified brand voice, tone, and consistency across all digital channels.
Develop and execute cutting-edge campaigns aimed at expanding audience reach, boosting engagement levels, and driving conversions.
Evaluate performance metrics and deliver strategic recommendations designed to enhance overall outcomes.
Develop and manage comprehensive content calendars, execute paid marketing initiatives, cultivate influencer partnerships, and facilitate dynamic community engagement.
To stay ahead of the curve, analyze market trends, track competitor actions, and explore emerging platforms, ensuring the brand remains pertinent and competitive in the evolving landscape.
Work collaboratively with the Marketing, Design, Content, and Product teams to establish and maintain cohesive branding across all initiatives.
Requirements
With a track record spanning 3 to 5 years, you have demonstrated expertise in social media management and have been an integral part of the online branding team for renowned brands, including MTN, UBA, Techno, and Infinite.
A bachelor’s degree or its equivalent in Marketing, Communications, Business Administration, or a closely related discipline is required.
Proven success in elevating brand recognition, fostering deeper audience engagement, and generating measurable revenue growth.
Experienced in leading teams and providing strong management oversight.
Skilled in utilizing social media management tools and analytics platforms proficiently.
Proficient in both written and oral communication, with a strong command of language and the ability to convey ideas clearly and effectively.
Proficient in content strategy, paid advertising, SEO principles, and emerging digital trends.
Proficiency in analyzing data and leveraging insights to inform strategic business decisions.
Results-driven professional who takes initiative and demonstrates exceptional organizational skills to deliver consistent, high-quality outcomes.
Preferred Qualifications include a Bachelor’s degree in Computer Science, Information Technology, or a related field, along with at least three years of experience in software development or a comparable technical role. Candidates should possess proficiency in programming languages such as Python, Java, or C++, and familiarity with frameworks like Django, Spring, or .NET. Experience with cloud platforms, such as AWS or Azure, and DevOps practices is highly desirable. Strong problem-solving skills, excellent communication abilities, and a collaborative mindset are essential for success in this position.
Experience in betting, sports, technology, or fast-paced digital industries is essential for success in this role.
A strong understanding of performance marketing and conversion optimization is required.
Experience managing brand reputation and crisis communication online.
What We Offer
Compensation for this position spans from 300,000 to 500,000, depending on qualifications and experience.
We offer a robust compensation package that includes an HMO health plan, paid sick leave, KPI-based bonuses, and a pension plan to support your financial well-being and long-term security.
A chance to guide an innovative and highly motivated team toward achieving shared goals awaits.
A dynamic and expanding work environment that fosters productivity and collaboration.
Craft and expand a brand’s digital footprint to accommodate its evolving growth trajectory.
Interested and eligible applicants are encouraged to submit their résumés to opeyemiarinola@ilot.ng, with the job title clearly indicated in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
3 - 5 years
